Employment Hero pulls in nearly 500K organic visits per month. With a DR of 74 and a backlink profile of 249K links, they’ve built a content strategy that drives massive traffic.
Their interview questions blog ranks #2 and brings in 74K+ monthly visitors, while country-specific pages for the UK, New Zealand, and Singapore ensure they capture global demand.
Meanwhile, their public holidays and compliance-focused content attract businesses searching for critical HR information.
So, how exactly are they doing it? Let’s break it down.
The HR SaaS Giant Winning at SEO
| Organic Traffic (Monthly) | 498K |
| Domain Rating (DR) | 74 |
| Backlinks | 249K |
Half a Million Clicks? Here’s Where Their Traffic Comes From
| Traffic Type | Monthly Visits | What It Means |
|---|---|---|
| Branded searches | 288.8K | Users already familiar with the brand |
| Non-branded searches | 209.1K | Capturing new audiences |
| Informational searches | 406.7K | People looking for knowledge |
| Navigational searches | 281.1K | Users seeking a specific page |
| Commercial searches | 237.3K | Visitors researching before buying |
Key Takeaway: EmploymentHero wins big on branded and informational searches, showing strong brand recognition and thought leadership in the HR space.
You might like to read this as well: GoCo SEO: How They Get 80K+ Organic Monthly Visits
The SEO Goldmines: Employment Hero’s Best-Performing Pages
| Page | Keyword | Position | Monthly Traffic |
| Homepage | employment hero | 1 | 232,035 |
| Interview Questions Blog | what are the 7 most common interview questions and answers? | 2 | 74,430 |
| Login Page | employment hero | 1 | 20,096 |
| UK Page | employment hero | 1 | 11,686 |
| Virtual Team Building Blog | free virtual team building activities | 2 | 11,170 |
| New Zealand Page | employment hero | 1 | 10,559 |
| Singapore Public Holidays | public holiday 2024 | 12 | 8,337 |
| New Zealand Public Holidays | easter 2024 nz | 11 | 6,550 |
| Singapore Page | employment hero | 1 | 5,714 |
| Malaysia Key Dates | form e submission deadline 2024 | 1 | 5,162 |
Why These Pages Perform So Well
#1 Interview Questions Blog: A high-intent page answering a common job seeker query, driving 74K+ visits/month.
#2 Public Holiday Pages: Timely and location-specific, making them highly relevant for businesses.
#3 Country-Specific Pages: A localized SEO strategy helps them rank #1 in multiple markets.
Analyzing SEO strategies of other top companies can provide valuable insights.
Employment Hero Wins with Search Intent
#1 The team-building blog taps into engagement trends, ranking for searches on virtual team activities.
#2 The public holidays pages cater to timely searches, helping businesses plan around key dates in Singapore and New Zealand.
#3 The Malaysia tax deadline page captures business owners searching for compliance-related information.
Choosing the right content marketing partner is crucial for effectively communicating your software’s value.
Going Global: How They Rank in Different Countries
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| Australia | 292.2K | 58.7% |
| Malaysia | 46.5K | 9.3% |
| United States | 34.4K | 6.9% |
| United Kingdom | 24.7K | 5.0% |
| New Zealand | 22.8K | 4.6% |
Insights
#1 Australia dominates traffic, contributing nearly 60%, showing strong local brand presence and search demand.
#2 Malaysia sees a major traffic drop, losing 22.6K visits, indicating a potential need for re-optimization in that region.
Employment Hero’s Backlink Strategy That Works
| Metric | Value |
| Total backlinks | 249K |
| Referring Domains | 3.1K |
| High-Authority Links | Links from Apple, Forbes, WordPress |
Insights
#1 Employment Hero benefits from a diverse and authoritative backlink profile with 3.1K referring domains
#2 High-authority links from Apple, Forbes, and WordPress enhance credibility and trust in search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 493K |
| Paid Search | 4.5K |
Employment Hero’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.9s (Very Poor)
Cumulative Layout Shift (CLS): 0.03 (Great)
Interaction to Next Paint (INP): 93ms (Good)
Source: PageSpeed Insights
Insights
#1 At 2.9s, the Largest Contentful Paint (LCP) is slow, which could hurt user experience and rankings. Optimizing images and server response times is crucial.
#2 With a low CLS (0.03) and fast INP (93ms), the site maintains visual stability and quick interactivity, ensuring a seamless browsing experience.
How to Steal Employment Hero’s SEO Strategy
#1 Mastering Branded Search with 288K+ Visits
Employment Hero’s branded searches alone drive over half of their total traffic. Their homepage ranks #1, pulling in 232K visits per month from users searching directly for their name.
Takeaway: Strengthen your brand recognition through PR, thought leadership, and industry partnerships. The more people search for you by name, the more Google prioritizes your site.
#2 High-Intent Content Dominates SERPs
Their interview questions blog ranks #2, driving 74K+ visits monthly from job seekers. Meanwhile, their virtual team-building blog ranks #2 for “free virtual team-building activities,” pulling in 11K+ visits from businesses looking to engage remote teams.
Takeaway: Identify high-intent queries in your industry. Create detailed, value-driven content that answers key questions, making your site the go-to resource.
#3 Location-Based SEO Drives Global Reach
Employment Hero ranks #1 for country-specific searches in the UK, New Zealand, Malaysia, and Singapore. Their UK page alone attracts 11K visits per month, while Malaysia’s tax deadline page brings in 5K+ visits from businesses needing compliance guidance.
Takeaway: Optimize for geo-specific searches. If your business serves multiple regions, create localized pages with country-specific information to dominate search results.
#4 Authority Backlinks from Apple, Forbes & WordPress
With 249K backlinks from 3.1K referring domains, including links from Apple, Forbes, and WordPress, Employment Hero has built an ironclad reputation in the HR space.
Takeaway: Secure high-authority backlinks through guest posts, PR features, and industry collaborations. The stronger your backlink profile, the higher your authority in Google’s eyes.
#5 Fixing Technical SEO for Faster Growth
Despite their success, Employment Hero’s Largest Contentful Paint (LCP) is slow at 2.9s, which can hurt rankings. However, their low CLS (0.03) and fast INP (93ms) ensure a smooth, stable experience.
Takeaway: Optimize images, improve server response times, and leverage CDNs to speed up load times. A fast website keeps users engaged and signals quality to Google.
Final Thoughts: Why Employment Hero’s SEO Works
Employment Hero dominates with branded search (288.8K visits), expert-driven blogs (74.4K visits), and country-specific pages that pull in location-based traffic.
Their backlink game is strong, with 249K links from 3.1K domains, including Apple and Forbes, boosting credibility.
If you want more visibility, better rankings, and SEO that actually converts, let’s partner up and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
