From Brand Messaging to Backlinks: 6 Lessons From ElevenLabs

If you’ve been anywhere near the AI space lately, you’ve heard the name ElevenLabs. They’ve gone from a small startup to the go-to name in AI voice and it’s not just because of their technology.

What really stands out is how their brand talks to the world and how the world talks back. 

You’ll see it in their messaging. You’ll see it in their backlinks. And the numbers tell a story most SaaS leaders will want to pay attention to.

Here’s a quick snapshot that shows what we mean:

Source: Ahrefs

Two million backlinks. Twenty-five thousand referring domains. A domain rating of 83. 

These numbers don’t happen by accident. They’re the result of sharp brand positioning and the kind of momentum that gets the internet to amplify your name.

So, let’s break down what’s behind it and what SaaS founders and marketers can learn from it.

Brand voice matters

The first thing you notice on ElevenLabs’ homepage is how simple the message feels and it’s a reminder of how much impact a well-structured homepage can have in shaping first impressions.

No buzzwords. No overcomplicated claims. Just a clear statement about being the most realistic voice AI platform. 

That clarity matters because it does two things. It tells people exactly what ElevenLabs is about, and it makes the brand easy to talk about. When your positioning is sharp, you don’t need to force attention, people naturally spread it.

Source: ElevenLabs

But the clarity doesn’t stop there. When you scroll down, you’ll see how they adjust the message for different groups without losing that simplicity.

For creators, the copy is aspirational but practical with audiobooks, video voiceovers, and podcasts. It speaks directly to what creators want to make, not just the tool they’re using.

For developers, the tone shifts. Now it’s about APIs, SDKs, and benchmarks. The message builds confidence by showing speed, flexibility, and compliance.

For enterprises, the focus is on scale. Call centers, AI assistants, education, and media creation. The story is about efficiency, cost savings, and improving customer experience at a larger level.

What’s consistent across all these blocks is the same brand DNA with direct, outcome-focused, and approachable message. 

That consistency is what makes the message stick. And when messages stick, they travel. That’s why ElevenLabs doesn’t just have users. They have advocates who share, mention, and link back to them.

Backlinks tell the story

Strong messaging is one thing. But how do you know it’s really working? The backlinks on a website tells that story.

ElevenLabs has picked up more than 2 million backlinks from over 25,000 domains. And what makes this interesting isn’t just the volume, it’s the quality. 

You see YouTube, Google, Apple, Microsoft, GitHub, WordPress. These aren’t low-value SEO blogs. They’re the platforms that creators, developers, and enterprises actually use every day.

And when you look at the anchor text report, the picture gets even clearer. Almost every link points back with some form of the brand name, “ElevenLabs,” “elevenlabs.io,” or a straight URL. 

Hardly any are optimized with generic keywords like “AI voice generator.” That tells you something important, people aren’t linking because of search tactics. They’re linking because the brand itself has become the category shorthand.

In other words, the clarity of ElevenLabs’ message doesn’t just land with visitors on their site. It spreads across the internet. And each of those mentions compounds into authority.

What’s attracting attention

Backlinks show how the internet talks about you. But which parts of the site actually get the attention?

In ElevenLabs’ case, the surprise is that the biggest backlink magnets aren’t blog posts or one-off studies. It’s their homepage and the Text-to-Speech product page. 

That’s where thousands of links point. It shows that when demand is strong, even product pages can become natural link earners.

The same pattern shows up in search. ElevenLabs ranks for more than 150,000 organic keywords, but almost all of the heavy traffic comes from branded queries, people typing “ElevenLabs” directly, whether in the US, India, Brazil, or beyond. 

We’ve also broken down how their programmatic SEO at scale supports long-tail visibility.

This tells a consistent story. The product pages attract backlinks. The brand name attracts searches. In both cases, it’s the strength of the brand itself that drives visibility, not just a library of SEO-optimized blog posts.

Takeaways for SaaS leaders

Looking at ElevenLabs, it’s easy to think their success is only possible for big names. But the truth is, the principles behind their growth apply whether you’re just starting out or already scaling.

1. Clarity brings attention

ElevenLabs didn’t complicate their story. They called themselves the AI voice platform and backed it up with simple, outcome-driven product pages. Any SaaS company, even pre-Series A, can practice this. 

Strip out jargon. Lead with what your product helps people do. A clear story is easier for users, easier for press, and easier for partners to repeat.

2. Speak to different audiences

One of the smartest things about their homepage is how it speaks differently to creators, developers, and enterprises while still sounding like one brand. You can borrow that playbook. 

Show customers you understand their needs, but keep the overall voice consistent so your brand feels trustworthy.

3. Your product pages matter

Many SaaS teams assume only blog posts attract backlinks. ElevenLabs shows the opposite. Their most-linked pages are product-led. That means you don’t need to invest in “link bait” if your product positioning is strong. 

Start by making your product pages more link-worthy with real examples, customer outcomes, and demo content people want to cite.

4. Momentum drives mentions

The best backlinks aren’t the ones you chase. They’re the ones you earn when people talk about your product naturally. For early-stage SaaS, that could mean making your product easy to demo and share. 

For growth-stage SaaS, it could mean highlighting use cases that spark conversation in your category. Either way, give people reasons to talk about you outside of your own site.

5. Don’t wait for brand searches

Yes, ElevenLabs gets a huge share of traffic from branded searches. But if you’re new in the market, you won’t have that luxury. 

You still need clarity and consistency, but you also need to seed demand with high-intent content like comparisons, ROI pages, and industry-specific case studies. Over time, if your messaging sticks, branded searches will follow.

6. Consistency wins trust

Every touchpoint on ElevenLabs’ site feels like it belongs to the same story. That consistency builds trust. For smaller SaaS teams without big budgets, this is one of the most cost-effective levers you have. 

Make sure your homepage, product pages, and social profiles all tell the same story. It signals stability to buyers and lowers friction in the sales process.

The bottom line? Whether you’re chasing your first 100 customers or scaling into new markets, these principles apply. Clarity makes you discoverable. Consistency makes you trustworthy. And momentum makes you linkable.

If you’re found this useful, you’ll love Newsletter Alpha. Our weekly digest that helps SaaS teams cut through the noise with actionable insights. It’s the shortcut your content team needs.

Turning lessons into growth

ElevenLabs proves that strong messaging and organic authority can work hand in hand. Their brand clarity makes them easy to talk about, and those conversations turn into links, mentions, and trust.

For SaaS leaders, the playbook is straightforward. Keep your story clear. Tailor it for the audiences that matter. Make your product pages worth sharing. And stay consistent across every touchpoint. Do this well, and you’ll build the kind of momentum that marketing campaigns alone can’t buy.

At Concurate, we help SaaS brands put these principles into practice. From sharpening your messaging to creating content that earns natural attention, we focus on building growth engines that compound over time.

If you want to see how your brand can follow a similar path, where authority grows from clarity, let’s talk.