Businesses searching for CRM and workflow automation solutions do not just look for software. They need industry insights, comparisons, and practical applications before making a decision.
Creatio’s content strategy meets this demand by aligning educational resources with its product offerings. Instead of publishing broad marketing content, the brand focuses on attracting decision-makers at different stages of their buying journey.
By analyzing Creatio’s top-performing pages and organic keyword data, three key content strategies emerge. These approaches help the company rank for competitive terms while ensuring visitors stay engaged with high-value content.
1. Glossary and Industry-Specific Pages That Attract Targeted Traffic
Creatio’s glossary and industry pages rank well because they serve highly specific user intent. These pages do not just define terms. They provide structured insights that help businesses understand key CRM concepts and industry applications.
For example, the Banking CRM page captures traffic from financial institutions looking for solutions tailored to their industry. Instead of offering generic CRM information, it explains how banks can use workflow automation to improve customer engagement.
Another strong performer is the Manufacturing CRM page. Manufacturers searching for process automation tools find this resource useful because it outlines CRM benefits in a way that directly applies to their operations.
By addressing the needs of different industries, Creatio ensures its content remains relevant to potential buyers.
A well-structured content approach, like this guide on choosing a content marketing agency, can help businesses refine their strategy based on industry needs.
Source: Creatio
Key Takeaways:
- Create industry-specific pages to address the unique needs of each sector.
- Show real-world use cases that resonate with the target audience.
- Use precise language and examples that match the language of your target market.
2. Educational Content That Targets Informational Queries
Decision-makers often begin their search with broad, research-driven questions. Creatio captures this audience by producing content that answers foundational CRM topics while guiding readers toward solutions.
A similar approach can be seen in How to Capture Leads: Lessons from HubSpot, which highlights lead generation strategies and how businesses can optimize their conversion funnels.
The What is CRM? page ranks well because it offers an in-depth overview of customer relationship management without immediately promoting a product. It provides clear explanations, common use cases, and industry trends.
Similarly, the CRM Meaning page leverages search intent by providing concise yet informative content. It answers a commonly searched question while linking naturally to related pages.
This method allows Creatio to engage visitors early in their research phase and direct them toward more solution-focused content.
Source: Creatio
Key Takeaways:
- Produce content that answers broad, informational queries.
- Optimize for long-tail keywords that capture early-stage research intent.
- Guide users naturally through more specific, solution-focused content.
3. High-Intent Pages That Drive Conversions
Ranking for broad industry terms is useful, but converting high-intent users is where Creatio’s strategy stands out. The brand ensures that users comparing CRM solutions find compelling content that keeps them engaged.
For example, the Customizable CRM page targets businesses looking for software tailored to their specific needs. Instead of just listing features, it explains how workflow automation flexibility benefits various industries.
Another key page is the AI in CRM resource. AI-driven automation is a growing focus in CRM adoption. Creatio’s content capitalizes on this trend by highlighting real-world applications of AI in customer management.
By addressing common concerns and showcasing AI-powered features, the page ensures engagement from users actively seeking advanced CRM capabilities.
A similar focus on efficiency and automation can be found in How Workflow Automation Helps Businesses Scale Efficiently, which explores how process automation improves business performance and enhances CRM adoption.
Source: Creatio
Key Takeaways:
- Target high-intent users by creating comparison content that highlights your product’s strengths.
- Focus on product-led pages that address specific pain points.
- Leverage emerging trends, like AI, to align your content with market shifts.
Why Creatio’s Content Strategy Works
Creatio’s content is designed with a clear goal. It does not just generate traffic. It attracts the right visitors at the right stage of their journey.
- Industry-Specific Pages help businesses find CRM solutions tailored to their needs.
- Educational Content ranks for high-volume searches while guiding users toward relevant solutions.
- High-Intent Pages ensure that decision-makers stay engaged when evaluating CRM options.
Many brands struggle because their content lacks purpose. Creatio’s approach works because every page is designed to serve a specific user need while reinforcing the brand’s expertise.
Building a Content Strategy That Drives Real Business Impact
Content should do more than attract visitors. It should guide them toward action.
At Concurate, we specialize in content strategies that align with user intent and drive conversions. Instead of publishing generic content, we focus on high-impact pages that position your brand as the best solution in your industry.
If your content is not delivering meaningful results, it is time for a strategic shift. Let’s build a content strategy that engages decision-makers and drives real business impact. Let’s talk.
