UpGuard helps organizations protect data, monitor vendors, and manage IT risks at scale.
They attract over 115K visitors each month by ranking for high-intent searches and sharing practical, educational content.
They’ve built a smart mix of SEO and paid strategies.
Breach analyses, vendor risk frameworks, and compliance guides make them a trusted resource for IT and security teams.
In this article, you’ll learn how UpGuard:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 85 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 90 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 70 | How well the brand ranks for all its name variations |
| Topical Authority | 95 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 85 | Core Web Vitals + crawl efficiency |
| Link Authority | 65 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 115K+ |
| Domain Rating | 79 |
| Backlinks | 67.7K Backlinks |
| Referring Domains | 11.1K |
| High-Intent Keywords | 231 Keywords |
| Informational Keywords | 55.5K Keywords |
| Branded Keywords | 14.4K Keywords |
UpGuard commands a strong organic presence with robust traffic and high domain authority, reflecting its credibility in cybersecurity and vendor risk management.
Its content portfolio effectively balances high-intent keywords for decision-stage users with extensive informational resources to capture awareness-stage audiences.
UpGuard has established notable AI visibility, appearing in natural-language, decision-focused queries like:
This positions them as a go-to resource for organizations evaluating attack surface management, security ratings, and continuous vendor monitoring solutions.
Every page on UpGuard’s website is strategically crafted to meet the needs of different audiences, from learners and IT teams to decision-makers in security and vendor risk management.
By aligning content with high-intent topics like breaches, TPRM, and vulnerability remediation, UpGuard ensures strong visibility while establishing itself as an authoritative source in cybersecurity.
| Page | Why It Matters |
|---|---|
| LastPass Vulnerability and Future of Password Security | Targets high-intent users researching password security incidents, positioning UpGuard as a thought leader in cybersecurity risk and vulnerability analysis. |
| Biggest Data Breaches in the US | Highlights major breaches, attracting security professionals and organizations focused on threat intelligence and incident response. |
| Bitbucket vs GitHub | Provides a direct platform comparison, appealing to developers and IT teams evaluating code repository security and collaboration tools. |
| Vendor Risk Assessment | Offers actionable guidance on assessing third-party risk, capturing decision-stage buyers and procurement teams. |
| Discord Security Report | Showcases high-profile security incidents, reinforcing UpGuard’s authority in monitoring and reporting breaches. |
| Why is Cybersecurity Important | Educates beginners and organizational stakeholders about cybersecurity fundamentals, increasing awareness and engagement. |
| Best Third-Party Risk Management Software Solutions | Targets high-intent searches for TPRM software, positioning UpGuard as a top vendor in the category. |
| SMB Port Security | Provides practical security advice, appealing to IT teams managing network vulnerabilities. |
| Is Cybersecurity Hard? | Addresses common concerns for security learners and IT teams, making UpGuard accessible to broader audiences. |
| Vulnerability Remediation | Offers step-by-step guidance on fixing vulnerabilities, aligning with decision-stage buyers and security operations teams. |
| Cash App Data Breach Analysis | Analyzes specific incidents, attracting readers interested in real-world breach case studies. |
| This Password Has Appeared in a Data Leak | Educates users on leaked credentials, reinforcing UpGuard’s position in identity and data security awareness. |
| Vulnerability Examples | Provides concrete examples of vulnerabilities, helping IT teams understand and mitigate risks. |
| Third-Party Risk Management | Educates organizations on TPRM best practices, directly targeting decision-stage buyers. |
| Cybersecurity Fields | Breaks down the various cybersecurity disciplines, appealing to both learners and IT decision-makers. |
| Cyber Threat Overview | Highlights emerging threats, attracting security teams monitoring risks. |
| Hard Tokens | Educates on hardware-based authentication methods, appealing to security-conscious IT teams and compliance officers. |
This table focuses on high-intent and transactional keywords where users are actively seeking solutions in USB security, encryption, network scanning, and compliance.
| Keyword | Why It Matters |
|---|---|
| secure thumb drive | Targets users looking for safe ways to store sensitive data on USB drives, aligning with UpGuard’s data protection and endpoint security solutions. |
| party vendors | Captures interest from organizations evaluating third-party vendors, relevant to UpGuard’s vendor risk management services. |
| secure usb drive | High-intent, transactional search for secure USB solutions, appealing to IT teams managing sensitive information. |
| ISO 37301 certification | Targets compliance-focused searches, positioning UpGuard as an authority on certification and risk management standards. |
| secure usb drives | Broad search for encrypted storage, reinforcing UpGuard’s thought leadership in endpoint security. |
| port scanner download | Transactional intent targeting IT professionals needing network security tools, aligning with UpGuard’s cybersecurity offerings. |
| secure usb | General high-intent search around USB data security, relevant to UpGuard’s secure storage guidance. |
| encryption flash drive | Targets users seeking encryption solutions, positioning UpGuard as a practical resource for protecting sensitive data. |
| free port scanner download | Transactional, cost-sensitive searches for network scanning tools, helping attract IT evaluators. |
| secure flash drive | Captures users actively searching for protected USB storage, aligned with UpGuard’s security guidance. |
| security flash drive | Emphasizes endpoint security, appealing to IT teams managing sensitive information and device security. |
| Keyword | Why It Matters |
|---|---|
| tprm compliance | Targets organizations seeking guidance on third-party risk management compliance, aligning with UpGuard’s core offerings. |
| securityscorecard vs upguard | Competitive comparison, capturing users evaluating UpGuard against SecurityScorecard, a direct competitor. |
| third party risk assessment framework | High-intent search for structured risk assessment methods, positioning UpGuard as an expert solution provider. |
| tprm policy | Captures compliance-focused buyers seeking policies for third-party risk management, reinforcing UpGuard’s authority. |
| vendor security questionnaire template | Practical, decision-stage keyword; attracts organizations looking for pre-built vendor risk assessment tools. |
| third party vendor security | Targets enterprises evaluating security protocols for third-party vendors, aligning with UpGuard’s service offerings. |
| third party management process | High-intent search around structured third-party management workflows, relevant to UpGuard’s risk solutions. |
| tprm vendors | Captures users researching available TPRM providers, helping UpGuard appear in vendor evaluation searches. |
| vendor risk assessment questionnaire | Decision-stage keyword targeting organizations implementing risk assessments for third-party vendors. |
| third party risk framework | Targets buyers looking for frameworks and best practices, strengthening UpGuard’s thought leadership. |
| interagency guidance on third-party relationships risk management | Appeals to enterprises seeking regulatory guidance, aligning with UpGuard’s compliance expertise. |
| third party performance management | High-intent keyword for organizations monitoring third-party performance metrics, relevant to UpGuard’s platform. |
| tprm best practices | Educational and transactional keyword; captures buyers searching for proven practices in third-party risk management. |
| nist 800-171 audit checklist | Practical compliance keyword, targeting organizations preparing for NIST audits. |
| vendor assessment form template | Captures users looking for actionable templates for vendor evaluations, engaging decision-stage buyers. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.9s | Good |
| Interaction to Next Paint (INP) | 63ms | Good |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
UpGuard’s site performs well on Core Web Vitals with fast load and interaction speeds, minimal layout shifts, but requires improvement in mobile optimization.
If you’re analyzing UpGuard, here’s how to learn from them:
Within the space of cybersecurity software, UpGuard contends with leading platforms such as:
UpGuard demonstrates strong command over both organic and paid search, but there are opportunities to further refine engagement and capture decision-stage users.
Their mix of educational and practical content works well, yet more interactive, industry-specific resources could deepen impact.
Here’s what makes their strategy stand out:
UpGuard’s approach combines topical authority, technical SEO, and paid targeting effectively.
No one should have to tolerate bad content.
