SecurityScorecard is a cyber risk rating platform. It grades how secure organizations are and provides ongoing vendor risk monitoring.
Thanks to their content strategy; clear explainers, reusable templates like vendor risk questionnaires, and practical technical guides; they get over 70K organic visits a month.
These attract enterprise buyers and procurement teams researching third-party risk.
In this teardown, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 55 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 70 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 75 | How well the brand ranks for all its name variations |
| Topical Authority | 92 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 76 | Core Web Vitals + crawl efficiency |
| Link Authority | 65 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 70K+ |
| Domain Rating | 76 |
| Backlinks | 19.3M Backlinks |
| Referring Domains | 8.5K |
| High-Intent Keywords | 139 Keywords |
| Informational Keywords | 21.2K Keywords |
| Branded Keywords | 6.3K Keywords |
SecurityScorecard has built trust with strong backlinks and wide content coverage.They use this to position themselves as a go-to name in cybersecurity ratings and risk checks.
Their content doesn’t just bring in early learners.It also attracts buyers who are ready to choose a solution.
SecurityScorecard has established a strong presence in AI-driven search environments by ranking for key decision-stage queries like:
SecurityScorecard’s content is built for IT, security, and risk leaders. Some pages teach the basics. Others help teams make purchase-ready decisions.
Together, they pull in people who want to learn, prevent, and act.
| Page | Why It Matters |
|---|---|
| Best Practices to Prevent DDOS Attacks | Helps IT teams stay ahead of DDOS attacks. Brings in people searching for protection strategies. |
| What is the CIA Triad | Explains the basics of security. Attracts beginners and IT staff learning the fundamentals. |
| SIM Card Hacking: What It Is & How to Protect Yourself | Covers risks of SIM cloning. Appeals to both individuals and companies worried about mobile threats. |
| What is Cybersecurity Risk: Factors to Consider | Explains how to measure risk. Targets leaders shaping company security plans. |
| 9 Cybersecurity Metrics & KPIs to Track | Shows how to track performance. Appeals to IT managers and compliance teams. |
| Cybersecurity for the Internet of Things (IoT) | Shares IoT security tips. Helps companies managing connected devices. |
| Vendor Risk Management Questionnaire Template | Gives a ready-to-use template. Attracts teams checking vendor risks. |
| What is Information Risk Management | Explains IT risk management. Builds trust with enterprise leaders. |
| Proxy Servers: Understanding Security Risks | Explains proxy use and risks. Guides IT teams on safer networks. |
| Navigating the Risks of TCP 445 | Shows how to secure ports. Brings in engineers with urgent needs. |
| Mobile Forensics: A Real Example | Shares a real-world case. Appeals to security analysts. |
| ISOP Solutions Security Rating | Explains how ratings work. Appeals to clients comparing vendors. |
| Remediation vs Mitigation in Cybersecurity | Breaks down two approaches. Helps leaders make tough calls. |
| Is Newsbreak Safe | Answers a simple safety question. Aligns with their focus on risk. |
| SMB Port Numbers: Optimizing & Securing Your Network | Guides network admins on securing SMB. Captures tactical searches. |
| What is the Threat Landscape | Explains current threats. Reinforces them as a trusted voice. |
Many SaaS companies nowadays focus on programmatic SEO examples to show how repeatable content formats can drive exponential traffic, which is the same principle SecurityScorecard uses with its reusable templates.
These are the searches where people are not just learning. They are already comparing tools, checking vendors, or planning to buy.
SecurityScorecard shows up right where decisions get made.
| Keyword | Why It Matters |
|---|---|
| party vendors | Pulls in companies searching for third-party security vendors. Matches directly with SecurityScorecard’s vendor risk tools. |
| UpGuard vs SecurityScorecard | Brings in buyers comparing platforms head-to-head. Shows clear decision intent. |
| SecurityScorecard vs BitSight | Another direct comparison. Attracts users choosing between top rating platforms. |
| SecurityScorecard vs RiskRecon | Captures people weighing multiple cyber risk platforms. Puts SecurityScorecard in the final mix. |
| SecurityScorecard vs Prevalent | Decision-stage search for vendor risk tools. Positions SecurityScorecard as an alternative. |
| SecurityScorecard vs CyberGRX | Targets enterprises comparing risk rating and vendor security platforms. |
| Whistic vs SecurityScorecard | Pulls in evaluators looking at different options side by side. |
| Best DDoS Protection | High-intent search from IT teams looking for real protection. |
| Best Practice for Securing Patient Data | Targets healthcare leaders searching for compliance and data safety. |
| Best PHI | Focuses on protecting patient health information. Connects with compliance needs. |
| Best Practice for Securing Health Data | Pulls in buyers who want to secure sensitive health data. Builds trust in healthcare risk expertise. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2s | Needs work |
| Interaction to Next Paint (INP) | 55ms | Good |
| Cumulative Layout Shift (CLS) | 0.02 | Excellent |
| Mobile Optimization | 60/100 | Pass |
SecurityScorecard’s site feels quick and stable once it loads. Clicking around is smooth, and pages don’t jump around.
But the first big piece of content takes a bit too long to appear. That’s the main fix worth focusing on.
If you’re analyzing SecurityScorecard, here’s how to learn from them:
Within the Cybersecurity Software market, SecurityScorecard’s primary competitors include:
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SecurityScorecard does a good job of teaching the market while also winning leads ready to buy. Their strategy works, but there’s room to push harder on competitive positioning and engagement.
Here’s what makes their strategy stand out:
Overall, SecurityScorecard has a clear and effective strategy.
With sharper competitive content, more high-intent focus, and interactive tools, they can take their position even higher.
No one should have to tolerate bad content.
