Secureframe is a compliance and cybersecurity platform that helps companies simplify SOC 2, ISO 27001, HIPAA, and other audits.
Most traffic comes from learners and early-stage researchers. Paid campaigns boost visibility for decision-stage searches like SOC checklists and certification reports.
Their content mix, guides, templates, and competitor comparisons, builds authority and trust.
In the next few minutes, you’ll learn exactly how Secureframe’s marketing strategy gets them 80K+ organic traffic each month.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 65 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 75 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 55 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 83 | Core Web Vitals + crawl efficiency |
| Link Authority | 65 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 80K+ |
| Domain Rating | 75 |
| Backlinks | 179K Backlinks |
| Referring Domains | 4.6K |
| High-Intent Keywords | 60 Keywords |
| Informational Keywords | 30.2K Keywords |
| Branded Keywords | 4.6K Keywords |
Secureframe gets a lot of traffic from people learning about compliance, which shows they’re great at attracting early interest.
But they have fewer high-intent keywords, which means they could do more to reach buyers who are ready to make a decision.
Secureframe is starting to show up in AI-powered searches, where people ask more natural, decision-focused questions. They rank for queries like:
Every one of these pages contributes strategically: educating new audiences, guiding decision-makers, or cementing Secureframe’s role as a trusted compliance authority.
| Page | Why It Matters |
|---|---|
| What is SOC 2 | Explains SOC 2 compliance for beginners. Captures new audiences and builds Secureframe’s authority. |
| Secureframe Homepage | Ranks for branded searches. Keeps competitors from stealing intent-driven traffic. |
| SOC 1 vs SOC 2 vs SOC 3 | Helps buyers understand audit differences. A key early step in evaluating compliance tools. |
| SOC 2 Type II | Captures businesses ready for advanced reporting. Moves prospects closer to a decision. |
| What is ISO 27001 | Explains ISO 27001 certification. Appeals to global companies and structured security seekers. |
| SOC 2 Requirements | Breaks down SOC 2 compliance. Pulls in businesses preparing for audits. |
| SOC 2 Type 1 vs Type 2 | Clarifies reporting differences. Attracts decision-stage buyers. |
| DDQ (Due Diligence Questionnaire) | Helps compliance pros handle vendor risk and due diligence. A key niche in security workflows. |
| HIPAA Violations | Educates healthcare organizations on violations. Positions Secureframe in regulated industries. |
| What is PHI | Defines Protected Health Information with examples. Appeals to compliance officers and legal teams. |
| Recent Cyber Attacks | Timely blog attracting broader security audiences. Reinforces thought leadership. |
| ISO 27001 Certification Process | Step-by-step guide for certification prep. Aligns with strong purchase intent. |
| SOC Audit | Guides organizations on audits. Bridges education and software solutions. |
| Compliance Frameworks | Outlines multiple frameworks. Shows Secureframe’s breadth and authority in GRC. |
They pull in buyers actively evaluating compliance solutions, giving Secureframe a direct path to convert traffic into demos and trials.
| Keyword | Why It Matters |
|---|---|
| gdpr compliance training | Shows companies investing in employee compliance. A chance for Secureframe to highlight automated GDPR solutions. |
| information security books | Attracts IT and security pros seeking learning resources. Builds awareness and trust with the right audience. |
| get hipaa certified | Clear buying intent. Companies are ready to explore HIPAA compliance, a perfect fit for Secureframe’s automation. |
| iso 27001 certification services | High-intent search. Buyers looking for certification providers can see Secureframe’s automation advantage. |
| aws soc 2 report download | Technical and transactional. Targets cloud teams needing SOC 2 docs, aligning with Secureframe’s audit readiness tools. |
| business continuity plan template free download | Users want ready-to-use templates. Secureframe can turn this into a trust-building lead opportunity. |
| aws soc report download | Narrow, AWS-focused search. Reinforces Secureframe’s visibility for compliance needs in cloud environments. |
| iso 27001 training and certification | Decision-stage keyword. Buyers evaluating providers can discover Secureframe’s automation edge. |
| drata vs secureframe | Competitor comparison. High buying intent, prospects are actively choosing platforms. |
| vanta vs secureframe | Another head-to-head competitor search. Captures buyers evaluating options, a high-value opportunity. |
| best soc 2 auditors | Strong commercial intent. Companies seeking auditors are primed for Secureframe’s automation-first SOC 2 support. |
| Keyword | Why It Matters |
|---|---|
| cmmc final rule | Targets companies preparing for Cybersecurity Maturity Model Certification. A chance for Secureframe to show how automation makes readiness simple. |
| soc checklist | Strong buying intent. Users want SOC 2 compliance checklists, perfect to convert them into demo requests. |
| soc type 2 report example | Technical, bottom-funnel search. Prospects preparing for audits can see Secureframe’s expertise in action. |
| ssae18 soc2 | Niche but transactional. Captures users researching SSAE18 SOC 2, ready to engage auditors or tools. |
| soc as a service msp | Companies outsourcing compliance look here. Secureframe can highlight automation as a modern alternative to MSP-heavy processes. |
| enterprise security program | Strategic search. Positions Secureframe in front of CISOs and security leaders evaluating enterprise governance solutions. |
Secureframe’s paid keyword mix is very compliance-heavy and technical.
It’s designed to catch buyers at the audit-prep and certification stage, where urgency is highest and deal size is typically large.
Winning in search results doesn’t always require massive ad spend. SaaS companies that create helpful guides, templates, and clear competitor comparisons can often rank #1 without ads.
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.6s | Good |
| Interaction to Next Paint (INP) | 43ms | Great |
| Cumulative Layout Shift (CLS) | 0.04 | Great |
| Mobile Optimization | 69/100 | Good |
Secureframe’s website runs well. Overall, the site gives users a solid experience while leaving room to improve for mobile visitors.
If you’re analyzing Secureframe, here’s how to learn from them:
Secureframe has built a solid foundation. The brand is trusted and seen as an authority in compliance frameworks. But there’s room to capture more buyers ready to act.
Secureframe’s SEO builds trust. The next step is bridging education with decision-ready content to win both AI-driven and traditional search.
No one should have to tolerate bad content.
