Proposify helps businesses create, manage, and send proposals faster.
They bring in over 60K users every month by mixing ready-to-use templates, niche guides, and AI-friendly content.
This keeps them visible to buyers comparing tools and looking for practical solutions.
In this article, you’ll learn how Proposify:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 23 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 35 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 40 | How well the brand ranks for all its name variations |
| Topical Authority | 76 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 65 | Core Web Vitals + crawl efficiency |
| Link Authority | 67 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 60K+ |
| Domain Rating | 75 |
| Backlinks | 24.7K Backlinks |
| Referring Domains | 3K |
| High-Intent Keywords | 73 Keywords |
| Informational Keywords | 6.2K Keywords |
| Branded Keywords | 943 Keywords |
Proposify is steadily building its presence online, attracting over 60K monthly users. There’s a major opportunity to expand on high-intent keywords to capture even more buyers actively comparing platforms
Proposify is showing up in AI searches for the top queries founders use when exploring proposal tools.
It shows up in natural-language, decision-stage queries like
This means their content is in front of decision-makers comparing platforms and looking for smarter ways to win deals.
Each page is built to solve a real business problem, from creating proposals faster to learning small sales tips that actually work.
Many of these pages bring in people just exploring templates.
| Page | Why It Matters |
|---|---|
| Proposal Templates | This is Proposify’s biggest traffic magnet. It helps people find ready-to-use templates and naturally introduces them to the product. |
| Quoting Software | Speaks to teams looking to make quoting faster and more consistent. Great entry point for decision-stage buyers. |
| Executive Summary | Explains how to write strong executive summaries, helpful, simple, and builds trust early in the sales funnel. |
| Project Proposal Template | Targets professionals handling client projects. Shows how Proposify fits into real-world workflows. |
| Construction Proposal Template | Niche but valuable. Reaches contractors and builders searching for easy proposal formats. |
| AI Proposal Generator | Taps into the AI wave. Appeals to teams that want to create proposals faster without losing quality. |
| Add E-Signature to PDF | Practical, step-by-step content. Brings in users who later realize they can do this seamlessly inside Proposify. |
| Cleaning Proposal Template | Small but steady niche. Connects with local service providers who value simple proposal tools. |
| SEO Proposal Template | Targets marketers and agencies, a strong use case where Proposify shines. |
| Insert Signature in Word | Easy tutorial content that attracts office professionals. Good lead-in for digital signing awareness. |
| Sponsorship Proposal Template | Helps event and marketing teams pitch sponsors effectively. Keeps Proposify visible in diverse sectors. |
| Bid Proposal Template | Engages users in the construction and bidding space. Another niche that values structure and clarity. |
| Video Production Proposal Template | Connects with creative agencies, showing Proposify works for both corporate and creative pros. |
| Marketing Proposal Template | Draws in agencies looking to impress clients fast. A high-intent audience with purchase potential. |
These keywords show up when real buyers are actively searching for proposal tools, comparing platforms, or trying to create better business documents.
Each one connects Proposify directly with people ready to take action, from downloading templates to choosing software.
| Keyword | Why It Matters |
|---|---|
| best proposal software | High-intent search. Buyers are comparing tools before making a decision. |
| best proposal management software | Targets business teams looking to organize and send proposals efficiently. |
| best business proposal software | Reaches founders and sales teams who are ready to invest in better systems. |
| best proposal software for small businesses | Speaks directly to SMBs, a key audience for Proposify’s pricing and product fit. |
| best online proposal software | Buyers who want cloud-based, easy-to-share proposal tools. Strong conversion intent. |
| proposify vs pandadoc | Classic comparison keyword. Reaches users already deep in the decision stage. |
| qwilr vs proposify | Keeps Proposify in the mix when buyers research competitors. Builds visibility and trust. |
| pandadoc vs docusign | Competitive term that ensures Proposify shows up in broader “document workflow” searches. |
| create online contract | Connects with freelancers and businesses looking to handle agreements digitally. |
| statement of work template free download | Brings in professionals creating client documents. Good mix of education and conversion. |
| proposal template free download | Simple, practical query. Strong entry point for first-time visitors. |
| business proposal template download | High-intent, ready-to-use keyword that drives template seekers into the product. |
| free hvac proposal template download | Niche but valuable. Connects with service businesses, a steady converting segment. |
| custom proposal forms | Catches users looking to design personalized proposals, aligns well with Proposify’s flexibility. |
| buying a business side hustle | Conversational search. Reaches first-time founders who may soon need Proposify. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.2s | Poor |
| Interaction to Next Paint (INP) | 101ms | Moderate |
| Cumulative Layout Shift (CLS) | 0.03 | Great |
| Mobile Optimization | Needs Improvement | Fail |
Proposify’s site loads fast enough to keep users engaged, but there’s still room to make it smoother, especially on mobile.
If you’re analyzing Proposify, here’s how to learn from them:
Document Automation Software users choosing Proposify also often evaluate alternatives such as
Want to go beyond analysis? Get our SaaS Growth Hacks guide packed with actionable strategies to accelerate your own playbook.
Proposify’s SEO is clear, focused, and built around helping real users get things done. They’re showing up where people are searching for smarter ways to create and manage proposals.
Here’s what we think:
The lesson for founders: Keep your content practical, clear, and easy to act on. Focus on what your audience is actively looking to do, and you’ll naturally earn trust and engagement.
No one should have to tolerate bad content.
