Payhawk Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Payhawk makes spend management simple with cards, expense tracking, and AP tools.

Their content drives strong awareness with guides on IRS rules, invoices, and reconciliation. This approach helps them attract around 30K organic visits each month.

But when buyers are ready to switch or sign, the content falls short.

In this article you’ll learn:

Make switching easy: step-by-step guides for moving from Expensify or Divvy, simple import files, and clear ads that speak to switchers.
Show the product in action: small demos like a receipt scan, a test space for reconciliation, and ready-to-use workflow templates that spark signups.

At-a-Glance: Concurate Scorecard

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	43	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	40	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	40	How well the brand ranks for all its name variations
Topical Authority	60	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	80	Core Web Vitals + crawl efficiency
Link Authority	75	Referring domain quality, link velocity

Want the exact framework we use? Download our 13-Point Checklist to optimize SaaS blogs so they dominate AI search results.

Payhawk’s SEO Snapshot

Metric	Value
Organic Traffic (Monthly)	30K+
Domain Rating	61
Backlinks	11.5K Backlinks
Referring Domains	2.2K
High-Intent Keywords	178 Keywords
Informational Keywords	15.8K Keywords
Branded Keywords	2.3K Keywords

Payhawk does well at building awareness. Their content covers a wide range of topics that bring in curious readers early. But when buyers get closer to a decision, the gaps show.

Payhawk’s Top Ranking Pages That Get Them in Front of Their Target Audience

Payhawk uses a smart mix of educational guides and product pages. Some pages teach (like IRS rules or invoice types).

Others sell (like AP or budget software). Together, they keep Payhawk visible from early research to buying moments.

Page	Why It Matters
List of the Best Spend Management Software	Meets buyers searching for top spend tools. Puts Payhawk in the same frame as other big names.
Best Expense Management Software	Targets teams ready to compare expense tools. Keeps Payhawk in the shortlists.
Demystifying IRS 75% Receipt Rule for Business Expenses	Helps U.S. businesses understand tax rules. Connects compliance pain to Payhawk’s solution.
Expense Management Product Page	Shows up for expense software searches. Turns early interest into product trials.
A Guide to Mileage Reimbursement by State	Draws in companies looking for local mileage rates. Links back to Payhawk’s broader spend tools.
Best Automated Reconciliation Software	Speaks to finance teams wanting automation. Brings in buyers close to purchase.
Accounts Payable Software	Hits a core product keyword. Matches directly with CFOs ready to buy.
What Are Purchase Orders and How Do They Work?	Simple guide that teaches procurement basics. Opens the door to Payhawk’s fit.
Resolving ACH Return Code R29 (Unauthorized Transaction)	Solves a niche but urgent problem. Wins trust and drives organic reach.
Budgets Product Page	Connects with managers searching for budget tools. Shows Payhawk as a control hub.
How to Fix a Declined Corporate Debit Card	Practical help for teams stuck mid-task. Ties the pain back to Payhawk’s card product.
Business Budget Tracking Software	Reaches companies comparing tracking tools. Reinforces Payhawk as an all-in-one option.
Demystifying Different Types of Invoices	Educates finance teams on basics. Builds authority and steady traffic.

Top Buying Intent Keywords Payhawk Ranks For Organically

These are the searches that matter most. They show buyers are already comparing, shortlisting, or ready to act. Payhawk shows up right where decisions happen.

Keyword	Why It Matters
spend management providers	Buyers are comparing platforms. Payhawk gets in the mix early.
spend management vendors	Signals decision time. Searchers want vendors to shortlist.
expense management solutions	Finance teams need tools to track expenses. Payhawk fits the bill.
spend management companies	Shows buyers are ready to pick a provider. Payhawk earns visibility.
purchase to pay software	Decision-focused. Attracts businesses seeking full procure-to-pay tools.
schedule a payment	Feature-driven search. Matches teams looking for automation.
best spend management software	High-intent comparison. Perfect moment for Payhawk to stand out.
best reconciliation software	Finance teams are actively searching. Payhawk gets qualified leads here.
best expense report software	Targets companies ready to adopt reporting tools. Aligns with Payhawk’s features.
best travel and expense management software	Buyers want combined travel and spend solutions. Payhawk shows it can deliver.
best corporate budgeting software	Strong intent. Connects Payhawk to enterprises seeking budgeting platforms.

What Payhawk Is Paying to Show Up For (and Why That Matters)?

Keyword	Why It Matters
spend management services	Core term. Buyers are actively searching for spend platforms.
credit card management system	Feature-led. Attracts teams who need card tracking in one place.
shoeboxed receipt tracker	Competitor term. Payhawk positions as the smarter choice.
expensify integrations	Targets Expensify users. Opens the door for switching.
receipt management	Simple need. Buyers want organized, digital receipts.
receipt scanning	High pain point. Teams want quick automation.
virtual payables card	Matches buyers seeking modern payment tools.
us virtual card	U.S.-specific. Attracts businesses shopping for card providers.
accounts payable paperless workflow	Strong intent. Companies want to digitize AP.
receipt automation	Signals readiness. Teams want expense tracking made easy.
travel expense reports	Direct need. Buyers are managing travel costs.
divvy cards	Competitive play. Payhawk aims to win Divvy users.
expense report apps	General search. Keeps Payhawk visible in comparisons.
billing apps	Broader term. Expands reach to buyers seeking billing tools.

Patterns in Payhawk’s Paid Strategy

Leading with category terms: Payhawk pays to show up for big searches like “spend management services” and “expense report apps.” That way, they stay in front when buyers look for main solutions.
Solving real pain points: They also bid on searches like “credit card management system,” “receipt scanning,” and “travel expense reports.” These are direct problems finance teams face every day.
Targeting competitors: Payhawk even runs ads on “Expensify integrations,” “Shoeboxed receipt tracker,” and “Divvy cards.” That’s a smart move to win over buyers who are already exploring rival tools.

Payhawk’s Technical Health (Core Web Vitals)

Metric	Value	Status
Largest Contentful Paint (LCP)	1.3s	Good
Interaction to Next Paint (INP)	94ms	Good
Cumulative Layout Shift (CLS)	0.02	Excellent
Mobile Optimization	Needs Improvement	Fail

Payhawk’s site runs fast. Pages load quickly and interactions feel smooth.

But on mobile, the experience slips. Weak optimization there drags down the overall performance.

Your Move

If you’re analyzing Payhawk, here’s how to learn from them:

Go stronger on competitor pages. Create clear “vs,” “alternatives,” and “best software” pages. These pull in high-intent traffic that Payhawk misses.
Be open on pricing. Publish simple, SEO-friendly pricing guides. Buyers want cost clarity before they decide.
Go deeper by industry. Build focused content for healthcare, retail, and SaaS. Show how your product solves their specific spending problems.

Competitors in the Space of Corporate Expense Management Software:

Payhawk operates in a competitive space alongside players like:

Concurate’s POV

Payhawk has done well to build reach with educational content and clear product pages. But when the buyer is close to choosing, the gaps show up. Competitors with sharper decision-focused content are ready to take advantage.

Here’s what they’re doing right:

Strong awareness plays with compliance and finance education.
Smart paid ads against rivals like Expensify and Divvy.
Product pages on AP, reconciliation, and budgeting that keep them visible mid-funnel.

It’s a solid mix of education, product reach, and paid pushes. But without decision-focused SEO, they leave money on the table. Closing that gap could turn awareness into real market share wins.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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