PandaDoc Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

PandaDoc helps teams close deals faster with easy e-signatures, proposals, and contract automation.

They have built one of the strongest SEO machines, one that captures a million+ visitors each month.

What makes it stand out isn’t size, it’s structure. PandaDoc owns the search space across “proposal templates,” “eSignature alternatives,” and “CPQ tools.

Its content feels simple, fast, and useful, not stuffed with fluff or buzzwords.

At-a-Glance: Concurate Scorecard

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	70	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	86	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	85	How well the brand ranks for all its name variations
Topical Authority	96	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	85	Core Web Vitals + crawl efficiency
Link Authority	90	Referring domain quality, link velocity

Docusign’s SEO Snapshot

Metric	Value
Organic Traffic (Monthly)	1M+
Domain Rating	82
Backlinks	96.2K Backlinks
Referring Domains	11.2K
High-Intent Keywords	1.1K Keywords
Informational Keywords	45.1K Keywords
Branded Keywords	5.9K Keywords

PandaDoc has built a strong SEO presence, attracting a million-plus monthly visitors and earning authority from over 11K referring domains.

Their content covers a mix of high-intent, informational, and branded keywords, giving them visibility across both decision-ready and learning audiences.

PandaDoc’s AI Visibility

PandaDoc is showing up where buying decisions now begin, inside AI search results. It’s ranking for real, high-intent terms like:

eSignature platform alternatives comparison
Top eSignature solutions
Contract workflow automation software

PandaDoc’s Top Ranking Pages That Get Them in Front of Their Target Audience

PandaDoc’s top pages show a smart mix of practical guides, templates, and comparison content. They attract beginners, freelancers, and decision-makers all in one go, making the platform both useful and trusted.

Page	Why It Matters
Standard Business Document Templates	Offers ready-to-use templates for contracts, agreements, and forms. Brings in businesses looking for practical, time-saving documents.
How to Add a Signature in Google Docs	Step-by-step guide for signing documents in Google Docs. Helps beginners and casual users quickly solve a common pain point.
DocuSign Pricing Guide	Explains DocuSign costs and alternatives. Attracts decision-makers comparing e-signature solutions.
Electronic Signature Software	Educates teams on e-signature options. Positions PandaDoc as a go-to tool for secure, efficient document signing.
How to Add a Page on Google Docs	Simple instructions for editing Google Docs. Captures beginners who need quick, actionable help.
Free Business Plan Template	Provides ready-made business plans. Engages startups and small businesses planning their next steps.
Proposal Template	Helps teams create professional proposals fast. Appeals to agencies and sales teams aiming to close deals.
Service Contract Guide	Explains service contracts in simple terms. Reaches buyers evaluating vendor agreements.
Self-Employment Declaration Letter Template	Provides legal templates for freelancers. Attracts independent professionals needing practical documents.
PandaDoc vs DocuSign	Compares PandaDoc with competitors. Engages buyers actively evaluating options.
Certified Letter Guide	Explains why certified letters matter. Helps users in legal or formal communication.
Proposal Software	Positions PandaDoc as an easy-to-use proposal platform. Targets teams looking to improve sales efficiency.
How to Insert a Signature in Word	Simple instructions for Word users. Captures beginners needing fast guidance.
Owner Financing Contract Template	Offers ready templates for financing deals. Appeals to small businesses and property managers.
Quoting Software	Helps teams create quick, professional quotes. Engages sales teams focused on efficiency and accuracy.

Top Buying Intent Keywords PandaDoc Ranks For Organically

These keywords show exactly what PandaDoc users are searching for when they’re ready to act: contracts, proposals, or e-signatures.

By targeting these queries, PandaDoc captures buyers comparing tools, closing deals, and looking for practical, ready-to-use solutions.

Keyword	Why It Matters
business plan template free download	Attracts startups and new entrepreneurs planning their next move. Positions PandaDoc as a practical resource.
simple purchase agreement pdf	Reaches buyers needing a ready-to-use legal form. Helps convert searchers into users quickly.
boat sale agreement template	Targets users closing boat sales. High-intent, practical search.
purchase agreement for mobile home	Similar to mobile home purchase searches. Catches buyers ready to act.
PandaDoc vs DocuSign	Branded comparison query. Reaches buyers evaluating options before purchasing.
Proposify vs PandaDoc	Branded competitor query. Captures users actively comparing proposal software.
best quoting software	High-intent search for teams needing fast, accurate quotes. Positions PandaDoc as a solution.
best e-signature software	Reaches buyers evaluating secure signing tools. Aligns with PandaDoc’s core offerings.
best digital signature software	Expands visibility for users comparing signing options. Positions PandaDoc as reliable and easy.
best proposal software for small businesses	Targets SMBs evaluating proposal platforms. Shows PandaDoc as practical and efficient.
best DocuSign alternatives	Captures users seeking alternatives. Engages buyers in the evaluation stage.

What PandaDoc Is Paying to Show Up For (and Why That Matters)?

Keyword	Why It Matters
docusign pricing	People comparing costs for e-signature tools. Shows PandaDoc as a smart alternative.
e signature services	Attracts buyers exploring signing solutions. Positions PandaDoc as a ready-to-use option.
salesforce cpq	Targets teams using Salesforce for quoting and proposals. Puts PandaDoc in front of decision-makers.
adobe docusign	Helps users comparing Adobe Sign and DocuSign. Shows PandaDoc as a strong competitor.
cpq software	Captures buyers looking for configure-price-quote tools. Links PandaDoc to sales efficiency.
quoting software	Engages teams needing fast, accurate quotes. Highlights PandaDoc’s practical value.
e signatures	Broad query for signing solutions. Reaches both beginners and active buyers.
document signing app	Targets users exploring apps for signing docs. Reinforces PandaDoc’s mobile and desktop presence.
signnow vs docusign	Comparison query. Shows PandaDoc as a competitive choice for serious buyers.
adobe esignature	Helps buyers exploring Adobe Sign alternatives. Positions PandaDoc as a practical option.
quotes software	High-intent search for quote tools. Brings sales teams closer to conversion.
docusign account	Buyers checking DocuSign accounts. Shows PandaDoc as an alternative for account management.
docusign fees	Users checking pricing. Positions PandaDoc as a cost-effective option.
getaccept	Comparison for sales platforms. Reinforces PandaDoc’s competitive edge.
electric signature	Broad signing query. Engages general audiences exploring e-signatures.
signable pdf	Niche, practical search. Captures users needing PDF signing alternatives.
contract review automation	Attracts teams looking to automate contract workflows. Shows PandaDoc as efficient and easy to use.
workdrive zoho	Targets buyers integrating CRMs and document tools. Positions PandaDoc as versatile.
esignature salesforce	Buyers exploring Salesforce integrations. Reinforces PandaDoc’s compatibility.
cpq tools	Captures buyers comparing CPQ solutions. Highlights PandaDoc’s role in sales workflows.
docusign vs signnow	Comparison-focused search. Positions PandaDoc as a strong competitor for informed buyers.

Patterns in PandaDoc’s Paid Strategy

Focus on comparisons: Many paid keywords target users comparing PandaDoc with DocuSign, Adobe Sign, SignNow, and GetAccept. This helps PandaDoc reach buyers actively deciding between tools.
E-signature dominance: A lot of keywords revolve around signing documents, e-signatures, and digital signatures. PandaDoc is positioning itself as the go-to solution for secure and easy signing.
CPQ and quoting tools: Keywords like Salesforce CPQ, quoting software, and CPQ tools show PandaDoc is also targeting sales teams. They want to highlight efficiency in generating quotes and proposals.

PandaDoc’s Technical Health (Core Web Vitals)

Metric	Value	Status
Largest Contentful Paint (LCP)	0.6s	Excellent
Interaction to Next Paint (INP)	90ms	Excellent
Cumulative Layout Shift (CLS)	0.03	Excellent
Mobile Optimization	Needs Improvement	Fail

PandaDoc’s website is lightning fast, and pages feel smooth to use—loading, clicking, and scrolling all work smoothly.

The only hiccup? Mobile users might hit a few bumps since mobile optimization needs some work.

Your Move

If you’re analyzing PandaDoc, here’s how to learn from them:

Create content that actually helps. Write short, useful pages that solve small, real problems, like “how to sign a PDF” or “how to make a quote fast.”
Build comparison and pricing pages early.
These are high-intent pages where real buyers show up. Don’t wait to build them, they convert fast.
Use free templates and tools to attract users. Free resources get people in the door. They build trust and keep your brand top-of-mind.
Expand around what already works.If one page ranks for “proposal software,” build related pages for “quote builder” or “CPQ tools.” Grow your cluster, not just your keyword list.

Competitors in the Space of Document Automation Software:

Document Automation Software users choosing PandaDoc also often evaluate alternatives such as

Want to go beyond analysis? Get our SaaS Growth Hacks guide packed with actionable strategies to accelerate your own playbook.

Concurate’s POV

PandaDoc’s SEO success is staying useful. They’ve built content that meets people where they are, from freelancers to sales teams. It’s practical, structured, and easy to expand.

Here’s what we think:

Be genuinely helpful. Small, simple guides solve real user pain and bring consistent traffic.
Own the comparison space. Pages like “PandaDoc vs DocuSign” attract buyers close to making decisions.
Templates = trust. Free templates are more than lead magnets, they create long-term goodwill.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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