Moosend is an email marketing platform that helps small businesses run campaigns, automate workflows, and boost engagement.
They’ve built a smart content strategy that mixes practical guides, comparison pages, and high-quality backlinks.
This approach reaches both casual users and buyers ready to act, bringing over 90K organic visitors each month.
They also show up in natural searches like “Mailchimp alternatives” and “best email newsletter software,” putting them in front of teams looking to decide fast.
In this article, you’ll see how Moosend:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 63 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 80 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 30 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 60 | Core Web Vitals + crawl efficiency |
| Link Authority | 85 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 90K+ |
| Domain Rating | 82 |
| Backlinks | 2.1M Backlinks |
| Referring Domains | 10.6K |
| High-Intent Keywords | 356 Keywords |
| Informational Keywords | 20K Keywords |
| Branded Keywords | 4K Keywords |
Moosend has built strong reach through consistent, high-authority backlinks and solid keyword coverage.
There’s still room to grow by creating more decision-focused pages that attract teams actively comparing email marketing tools, that’s where real conversions can happen.
Moosend is showing up right where decision-makers are looking.
It shows up in natural-language, decision-stage queries like
They’re already on the radar for comparison searches, and focusing more here could bring even more serious leads.
Moosend’s content is showing up exactly where marketers and small business teams are looking for help.
From practical tips to tool comparisons, each page pulls in readers who are ready to learn, and shows them why Moosend matters.
| Page | Why It Matters |
|---|---|
| Best Email Marketing Services | Shows teams which email tools work best. Helps Moosend stand out in the crowded email space. |
| Best Marketing Campaigns | Inspires marketers with real examples. Brings readers looking for fresh ideas right to Moosend. |
| Free Email Domain Providers | Guides small businesses on free options. Opens the door for them to explore paid solutions later. |
| Mailchimp Alternatives | Targets users actively comparing tools. Positions Moosend as a serious choice. |
| Mass Delete Emails in Gmail | Offers a practical how-to. Brings in everyday users who need quick email fixes. |
| Marketing Quotes | Keeps readers inspired. Connects Moosend to creative and thoughtful marketing. |
| High Ticket Affiliate Marketing Programs | Attracts marketers looking to earn more. Highlights Moosend’s growth opportunities. |
| Drip Campaign Examples | Shows actionable email sequences. Helps teams see Moosend in action. |
| Email Sign-Offs | Gives practical tips for every email. Builds trust with readers who want better engagement. |
| Best Time to Send an Email | Helps teams get more opens and clicks. Positions Moosend as a smart, data-driven guide. |
| Email Marketing Software for Small Business | Speaks directly to small teams. Shows Moosend cares about their growth. |
| Autoresponder Software | Guides users on automating emails. Opens the path for deeper Moosend features. |
| Constant Contact vs Mailchimp | Helps buyers comparing options. Places Moosend in the competitive mix. |
| B2B Email Marketing | Speaks to businesses selling to businesses. Highlights Moosend’s B2B capabilities. |
| Email Copywriting | Offers tips to write better emails. Attracts readers who value clear communication. |
| Mailerlite Review | Helps users evaluating alternatives. Positions Moosend as a trusted benchmark. |
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From small business tips to competitor comparisons, it’s attracting users who are ready to take action, and putting Moosend top of mind.
| Keyword | Why It Matters |
|---|---|
| get email domain | Helps small businesses find free options. Opens the door for them to explore Moosend tools. |
| email marketing software free download | Attracts teams searching for easy starts. Introduces Moosend early in their evaluation. |
| delete all emails in Gmail | Captures everyday Gmail users needing simple fixes. Brings awareness to Moosend’s practical tips. |
| free email marketing software download | Targets users looking for free solutions. Creates opportunities to convert them later. |
| high ticket affiliate marketing | Reaches marketers ready to earn more. Shows Moosend as a tool that supports growth opportunities. |
| mailchimp vs constant contact | Directly hits buyers comparing big names. Lets Moosend be part of their choice set. |
| mailchimp competitors | Attracts people exploring alternatives. Positions Moosend as a smart option. |
| small business email marketing | Speaks to small teams. Shows Moosend cares about practical growth. |
| klaviyo competitors | Targets users evaluating competitors. Opens the path for Moosend to be considered. |
| mailchimp alternative | Captures comparison searches. Highlights Moosend as a viable choice. |
| email marketing for small business | Helps small teams find solutions fast. Puts Moosend in front of ready-to-buy users. |
| brevo vs mailchimp | Attracts buyers evaluating options. Gives Moosend visibility in competitive searches. |
| best times to send emails | Guides marketers to improve results. Shows Moosend as a smart, helpful tool. |
| best email automation platform | Pulls in users exploring automation. Opens opportunities for conversions. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.1s | Moderate |
| Interaction to Next Paint (INP) | 64ms | Good |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
Moosend’s site loads pretty quickly and feels snappy when users interact with it, which is great. There’s a clear chance to make the mobile experience smoother.
If you’re analyzing Moosend, here’s how to learn from them:
In the Email Marketing & Automation Platforms sector, Moosend competes with leading players such as:
We looked at Moosend’s SEO and content strategy closely. It’s clear they are reaching the right audience and providing useful, actionable content. There’s a strong foundation to build even further.
Here’s what we think:
Moosend is doing a great job connecting with marketers and small business teams. By expanding on decision-stage content, they can convert even more readers into loyal users.
No one should have to tolerate bad content.
