MailerLite helps small businesses and founders create, send, and optimize email campaigns.
They attract 290K+ organic visitors a month with a mix of practical guides, competitor comparisons, and AI-ready content.
What sets MailerLite apart is its consistent coverage across decision-stage searches, competitor comparisons, and practical “how-to” content.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 70 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 82 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 94 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 75 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 290K+ |
| Domain Rating | 91 |
| Backlinks | 1.2M Backlinks |
| Referring Domains | 31.6K |
| High-Intent Keywords | 804 Keywords |
| Informational Keywords | 20.1K Keywords |
| Branded Keywords | 4.4K Keywords |
MailerLite is attracting 290K+ visitors a month with strong backlinks and high domain authority.
They’re ranking for hundreds of high-intent keywords, making them visible to founders actively looking for email marketing solutions.
MailerLite is showing up in AI searches for founders comparing email tools, making it easy for them to see why it’s a smart choice, ranking for terms like:
MailerLite’s content gives founders quick, practical wins: from picking the best time to send emails to creating high-converting landing pages.
Each page is built to teach, inspire, and make marketing easier for small teams.
| Page | Why It Matters |
|---|---|
| Best Time to Send Email | Helps founders schedule emails for maximum engagement. Quick win for improving opens and clicks. |
| Digital Products | Shows creators how to sell online. Opens opportunities for using MailerLite tools effectively. |
| Landing Page Builder | Guides teams to create high-converting landing pages. Helps capture more leads. |
| Newsletter Examples | Inspires founders with real designs. Makes it easier to create engaging campaigns. |
| Subject Line Tips | Shows what to write to boost open rates. Founders can apply ideas immediately. |
| Best SMTP Services | Helps teams send emails reliably. Supports smooth email delivery. |
| Website Pages Every Site Needs | Breaks down essential pages for any business. Great for founders building their first website. |
| Email Performance Benchmarks | Lets teams compare their metrics. Helps founders make smarter decisions on campaigns. |
| Automation Features | Shows how to automate workflows. Saves time and boosts marketing efficiency. |
| Best Welcome Email Examples | Gives ideas for onboarding new subscribers. Helps create a strong first impression. |
| MailerLite vs Mailchimp | Guides founders comparing tools. Positions MailerLite as a practical alternative. |
| Email Marketing Calendar Template | Helps founders plan campaigns. Makes marketing organized and predictable. |
| Upside-Down Marketing Funnel | Explains customer-focused marketing. Teaches teams to prioritize customer needs. |
| Constant Contact Reviews | Helps founders evaluating competitors. Positions MailerLite as a better choice. |
| B2B Email Marketing Examples | Offers real campaigns to copy. Shows practical B2B email strategies. |
| Lead Generation Landing Pages | Inspires high-converting pages. Helps founders capture more leads online. |
| Email Marketing & Social Media | Explains how to combine channels. Boosts engagement and audience growth. |
From testing the platform with a free trial to comparing it against Mailchimp, ConvertKit, or Brevo, it catches teams actively evaluating email tools.
These keywords connect MailerLite to buyers ready to take action, whether they need guidance, local help, or quick wins for their marketing campaigns.
| Keyword | Why It Matters |
|---|---|
| email marketing expert | Helps founders find skilled help. Perfect for teams needing guidance fast. |
| hire email marketing expert | Shows who’s ready to bring in outside help. Connects MailerLite to decision-makers. |
| email marketing free trial | Lets new users test the platform. A low-risk way to start using MailerLite. |
| sign up for marketing emails | Captures people actively looking for solutions. Builds early engagement. |
| email marketing near me | Attracts local small businesses. Makes MailerLite visible to nearby founders. |
| hire email marketing consultant | Reaches teams ready to pay for expertise. Positions MailerLite as a trusted tool. |
| hire email marketer | Another way to connect with buyers looking for hands-on help. |
| flodesk vs mailerlite | Targets comparison searches. Shows MailerLite as a smart alternative. |
| mailerlite vs convertkit | Catches buyers evaluating options. Puts MailerLite in the running. |
| mailerlite vs constant contact | Positions MailerLite in head-to-head comparisons. Helps founders decide quickly. |
| mailchimp vs mailerlite | Engages buyers switching from a competitor. Builds awareness and trust. |
| mailerlite vs brevo | Reaches users exploring alternatives. Highlights MailerLite’s value. |
| best email marketing | Pulls in founders searching for top tools. Positions MailerLite as a go-to choice. |
| best day to send marketing emails | Offers practical advice for better results. Helps founders improve campaign performance. |
MailerLite is showing up right where founders and marketers are looking for email solutions.
From beginners learning to create newsletters to teams comparing tools, they’re capturing attention at every stage.
| Keyword | Why It Matters |
|---|---|
| mailchimp | Catches users comparing tools. Lets MailerLite show up when people think about switching. |
| mailer lite | Targets people searching for the brand directly. Ensures visibility for ready-to-buy users. |
| how to create a newsletter | Helps beginners starting email campaigns. Connects MailerLite to users learning the basics. |
| free newsletter template | Attracts users looking for easy starts. Opens the door to paid features later. |
| author newsletter examples | Inspires writers with real examples. Shows practical ways MailerLite can help them grow. |
| flodesk vs mailerlite | Catches comparison searches. Positions MailerLite against competitors directly. |
| best newsletter app | Reaches users looking for top tools. Highlights MailerLite as a smart choice. |
| free mailing list service | Targets cost-conscious teams. Introduces MailerLite as a low-barrier option. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.1s | Moderate |
| Interaction to Next Paint (INP) | 40ms | Great |
| Cumulative Layout Shift (CLS) | 0.02 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
MailerLite’s site loads quickly and feels responsive, making it easy for users to interact. The main improvement area is mobile experience, which could be smoother for on-the-go visitors.
If you’re analyzing MailerLite, here’s how to learn from them:
In the Email Marketing & Automation Platforms sector, MailerLite competes with leading players such as:
Want to go beyond analysis? Get our SaaS Growth Hacks guide packed with actionable strategies to accelerate your own playbook.
MailerLite is clearly focused on helping founders get results fast. Their content strategy is smart, practical, and very founder-friendly.
What they’re doing well:
Opportunities to grow:
No one should have to tolerate bad content.
