KnowBe4 is a platform that trains employees to spot phishing and social engineering tricks. It helps companies lower their risk of breaches.
Their SEO approach mixes teaching with conversion. They rank for over 20K keywords. The playbook is simple: teach first, then move users into free tools and trials.
They start with awareness content like Cybersecurity Awareness Month or phishing guides. From there, they guide readers to free tools and simulators.
Those tools then push people toward demos and paid trials.
In this article, you’ll learn how exactly they pull in over 115K organic visits each month.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 73 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 40 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 88 | How well the brand ranks for all its name variations |
| Topical Authority | 98 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 80 | Core Web Vitals + crawl efficiency |
| Link Authority | 82 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 115K+ |
| Domain Rating | 81 |
| Backlinks | 189K Backlinks |
| Referring Domains | 9.2K |
| High-Intent Keywords | 500 Keywords |
| Informational Keywords | 20.9K Keywords |
| Branded Keywords | 8.6K Keywords |
KnowBe4’s SEO strategy speaks to two groups: buyers and learners. They’ve built trust as a go-to name in security awareness and phishing prevention.
Their content covers both big-picture education and ready-to-buy searches.This helps them reach people who are just learning and those ready to act.
KnowBe4 shows up strongly in AI-related searches. They rank for decision-focused terms like:
By owning “alternatives” searches, they catch buyers comparing vendors.This positions KnowBe4 as a top choice in the market.
Buyers are no longer just searching on Google; they’re also turning to AI platforms, which is why it’s important to learn how to rank in AI search for high-intent buyer questions.
As AI-driven search becomes a bigger part of the buyer journey, understanding how the best AI marketing agencies shape discoverability can give brands a competitive edge like KnowBe4.
KnowBe4 builds pages that speak to both tech teams and decision-makers.Their content covers key security topics and makes them visible to IT leaders, HR, and executives.
Brands that succeed at scaling demand often back their awareness play with a repeatable content engine that consistently generates 6-figure traffic from top-of-funnel searches.
| Page | Why It Matters |
|---|---|
| Cybersecurity Awareness Month | Helps companies run awareness campaigns. Shows KnowBe4 as a leader in security education. |
| Phishing Security Test | Free tool for teams to test staff on phishing. Builds trust and drives interest. |
| Security Awareness Training | Full training programs for employees. Attracts companies building a strong security culture. |
| GandCrab Ransomware Knowledgebase | Breaks down a real ransomware threat. Helps IT teams prepare for attacks. |
| Spear Phishing | Explains how these attacks work and how to stop them. Appeals to firms focused on prevention. |
| Phish Alert Button | Tool that lets staff report phishing. Makes security hands-on and engaging. |
| What is Social Engineering | Explains tricks attackers use. Helps teams spot and block attempts. |
| Phisher Plus | Platform to run phishing tests. Reinforces KnowBe4’s role in practical training. |
| Cybersecurity Posters | Visual aids for workplace training. Boosts awareness in a simple way. |
This shows how KnowBe4 reaches people who are ready to act. They show up when buyers compare tools, look for training, or need quick solutions.
It’s a mix of competitor checks, practical tools, and training searches.
That way, they get in front of companies already planning to invest in security awareness.
| Keyword | Why It Matters |
|---|---|
| Cyber Security Training Software | Companies want full training tools for staff. High buying intent. |
| Cybersecurity Speaker | Firms look for experts to run sessions or events. Builds trust and brand authority. |
| Poster Cyber Security | Interest in posters for awareness programs. Supports internal education. |
| Awareness Posters | Teams want simple learning materials. Helps reinforce security habits. |
| Breach Secure Now vs KnowBe4 | Buyers compare KnowBe4 with rivals. Shows real purchase evaluation. |
| KnowBe4 vs Proofpoint | Direct competitor search. Decision-makers weighing options. |
| Ninjio vs KnowBe4 | Buyers checking KnowBe4 against niche players. Keeps the brand in the shortlist. |
| Best Security Awareness Training | High buying intent. Firms want the best training program. |
| Best Phishing Email Test for Employees | Teams search for tools to test staff. Clear path to product trials. |
| Best Phishing Training for Employees | Buyers want ready training for phishing threats. Strong purchase signal. |
| Keyword | Why It Matters |
|---|---|
| Phishing Test | Reaches teams looking for phishing test tools. Keeps KnowBe4 top of mind as a go-to option. |
| Phishing Simulation | Attracts buyers ready to run phishing simulations. Connects directly to their main product. |
| Firewall Penetration Testing | Pulls in IT teams checking network strength. Broadens KnowBe4’s reach beyond email security. |
| Free Dark Web Scanning | Engages users curious about hidden risks. Shows KnowBe4 offers extra tools. |
| Identify Security Vulnerabilities | Brings in companies trying to spot gaps. Meets them at a problem they need solved. |
| Phish Testing | Appeals to teams testing email defenses. Matches buyer action with KnowBe4’s solution. |
| Free Threat Intelligence Platform | Captures buyers who want live insights. Builds trust by offering value upfront. |
| Phishing Website Examples | Pulls in people learning how phishing works. Ties back to KnowBe4’s training focus. |
| Phishing Best Practices | Reaches users seeking prevention tips. Positions KnowBe4 as a trusted teacher. |
| Online Phishing Tool | Attracts companies ready to try tools now. Fits buyers close to action. |
| Phishing Simulators | Brings in teams testing employees. Aligns with KnowBe4’s core service. |
| Phishing Email Templates | Helps teams run quick tests. Shows KnowBe4 has ready-to-use resources. |
| Email Spoof Test | Reaches IT teams worried about spoofing. Matches pain with a clear solution. |
| Test Security | Catches broad searches on security tests. Keeps KnowBe4 visible at a key step. |
| Awareness Training Cyber Security | Pulls in companies building training plans. Highlights KnowBe4’s employee focus. |
| Free Phishing Test for Employees | Attracts organizations ready to launch tests. Low barrier to start with KnowBe4. |
| Phishing Attack Simulator | Brings in buyers who want full simulations. Reinforces KnowBe4 as a market leader. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.6s | Good |
| Interaction to Next Paint (INP) | 57ms | Good |
| Cumulative Layout Shift (CLS) | 0.07 | Good |
| Mobile Optimization | Needs Improvement | Fail |
KnowBe4’s site is fast and stable on desktop. Pages load quickly, clicks respond instantly, and layouts don’t jump around.
The only weak spot is mobile. Their site still needs work to give phone users the same smooth experience.
If you’re analyzing KnowBe4, here’s what to learn from them:
Key competitors of KnowBe4 in the cybersecurity software domain include:
Want to go beyond analysis? Get our SaaS Growth Hacks guide packed with actionable strategies to accelerate your own playbook.
KnowBe4 has built a clear and structured content game. They balance teaching and selling, which lets them reach both learners and ready buyers.
Here’s what makes their strategy stand out:
Overall, KnowBe4 blends education, buying intent, and practical tools into one tight system. They’ve set a high bar for others.
If you want to build a content engine that turns educational cybersecurity searches into tool adoption the way KnowBe4 does, you can connect with us.
No one should have to tolerate bad content.
