IDrive is a cloud backup and storage provider that helps individuals and businesses protect files, servers, and SaaS data.
They pull ~112K visits a month and have gained over 165K backlinks. Their content teaches broadly and builds trust across technical and non-technical audiences.
In this article, you’ll learn how IDrive owns awareness with how-to content and setup guides.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 93 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 42 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 78 | How well the brand ranks for all its name variations |
| Topical Authority | 60 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 75 | Core Web Vitals + crawl efficiency |
| Link Authority | 85 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 112K+ |
| Domain Rating | 78 |
| Backlinks | 168K Backlinks |
| Referring Domains | 8.1K |
| High-Intent Keywords | 274 Keywords |
| Informational Keywords | 5.1K Keywords |
| Branded Keywords | 2.7K Keywords |
IDrive gets steady visibility and strong trust online, backed by good domain strength and backlinks.
Most of their reach comes from general searches. There’s room to grow by focusing more on topics people search when they’re ready to choose a backup service.
Things like pricing, comparisons, and best cloud storage options can bring in more ready-to-buy visitors.
Each of these pages helps IDrive stay visible to people searching for cloud and data backup solutions.
Some attract curious users exploring what backup means. Others reach businesses ready to protect their data right now.
| Page | Why It Matters |
|---|---|
| Computer Backup Services | Reaches users comparing backup tools. Builds early trust by showing reliability and simplicity. |
| Server Cloud Backup | Targets IT teams looking for secure ways to back up servers. Perfect for converting technical buyers. |
| Microsoft 365 Backup | Connects with companies protecting their Microsoft 365 data. Highlights ease of recovery and control. |
| NAS Backup | Speaks to small businesses with network storage. Shows how IDrive handles large data safely. |
| Cloud Storage | Engages users searching for flexible storage options. Links IDrive to affordability and scalability. |
| Google Workspace Backup | Reaches organizations securing Gmail and Drive data. Builds relevance in SaaS protection. |
| Small Business Backup | Helps small business owners find an easy, affordable way to protect their data. Converts directly. |
| VMware Backup | Targets IT admins running virtual machines. Shows IDrive’s depth in enterprise backup needs. |
| Entire Machine Backup | Appeals to users wanting a full-device safety net. Reinforces IDrive’s “one-stop backup” message. |
| UK Cloud Backup | Connects with users in the UK market. Builds local presence with country-specific visibility. |
| Cloud Backup vs Cloud Storage | Educates users who are comparing solutions. Great for moving them from awareness to decision. |
| Hyper-V Backup | Targets IT teams using Microsoft servers. Positions IDrive as an easy-to-set-up enterprise choice. |
| OneDrive Backup Guide | Helps users safeguard their Microsoft data. Builds trust by answering real user questions. |
These searches come from people who are actively exploring, comparing, or deciding which backup or cloud service to choose.
Each keyword places IDrive in front of users who are ready to act, from small businesses looking for secure storage to individuals comparing top backup tools.
| Page | Why It Matters |
|---|---|
| business online backup | Reaches small and mid-size business owners ready to choose a data protection tool for daily use. |
| computer backup services | Targets users actively comparing backup options, ideal for conversion-focused visibility. |
| cloud backup for business | Connects with companies looking to move their data to the cloud safely and easily. |
| best backup service | High-intent query where users are near a buying decision, comparing top solutions side by side. |
| business cloud backup | Captures business users searching for reliable storage options to safeguard operations. |
| cloud backup | Broad but powerful term that keeps IDrive visible to anyone exploring secure online storage. |
| online computer backup | Appeals to individuals seeking a simple and affordable personal backup option. |
| enterprise cloud backup | Positions IDrive for enterprise buyers who need large-scale protection and compliance. |
| cloud backup services | Competitive search that keeps IDrive visible among leading cloud providers. |
| backup cloud | Reaches users ready to act but unsure of which platform fits best, perfect for guided conversion. |
| business cloud storage | Brings in users comparing business-focused storage tools and features. |
| online backup services | Connects with users searching for trusted, easy-to-use online backup providers. |
| best cloud backup storage | Reaches decision-stage users weighing pricing, security, and reliability. |
| idrive vs carbonite | Direct comparison keyword that captures switchers evaluating IDrive’s value. |
| idrive vs backblaze | Positions IDrive against a top rival, helping users see its strengths clearly. |
| best cloud storage for backup | Targets users finalizing their decision, ideal for capturing high-intent buyers. |
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IDrive is spending smartly on keywords that reach buyers who are almost ready to choose a cloud backup.
Their paid focus covers cost-based, comparison, and reliability searches, the kind that bring in real customers, not just browsers.
| Keyword | Why It Matters |
|---|---|
| cheapest cloud storage | Targets price-focused buyers comparing costs before choosing a service. Great for catching people right before they decide. |
| online backup for business | Reaches small and mid-size companies looking for reliable backup options. Strong commercial intent. |
| cloud backup | Broad but valuable. Keeps IDrive visible among all major backup providers. Builds trust through consistency. |
| online video storage | Expands reach into creators and teams needing large file storage. Shows product flexibility. |
| best cloud backup | High-intent keyword. Users are comparing top services, often ready to buy. |
| cheapest online storage | Appeals to practical buyers comparing pricing tiers and value. Simple, direct, and close to conversion. |
| computer backup | Catches general users who just want an easy, safe backup option. Builds steady brand recall. |
| online back up | Common search variation. Helps IDrive stay visible in everyday searches by regular users. |
| best online backup service | High-value keyword. Users are ready to make a final decision. Ideal for driving signups. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.2s | Poor |
| Interaction to Next Paint (INP) | 19ms | Great |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | 70/100 | Pass |
IDrive’s site loads fast and stays stable when users browse. But there’s still some room to make pages load smoother, especially on mobile.
If you’re analyzing IDrive, here’s how to learn from them:
IDrive has done a lot of good things. Their brand feels trusted and their content covers many topics. They already show up where people search for backup tools.
Here’s what makes their strategy stand out:
IDrive has a solid base. With a few focused steps, they can meet buyers at the right moment.
No one should have to tolerate bad content.
