Funnel is a marketing data and reporting platform that pulls ad, analytics, and CRM feeds into clean dashboards for marketing teams.
They drive about 45K organic visits a month and own branded search (96/100). Their content is practical: how-to guides, dashboard templates, and attribution explainers.
In this article you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 63 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 60 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 96 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 70 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 45K+ |
| Domain Rating | 76 |
| Backlinks | 53.1 Backlinks |
| Referring Domains | 3.6K |
| High-Intent Keywords | 123 Keywords |
| Informational Keywords | 12.3K Keywords |
| Branded Keywords | 4.1K Keywords |
Funnel has built a solid SEO presence with a strong mix of branded and educational content. Their pages attract marketers looking for analytics and reporting insights.
There’s an opportunity to expand content targeting buyers who are close to choosing a platform, which can help turn traffic into more conversions.
Funnel is popping up in AI searches where marketers are asking real, practical questions about marketing and data tools.
It shows up in natural-language, decision-stage queries like
This helps them reach teams looking for fast, clear answers without hunting through long guides.
Funnel’s top pages mix practical guides, marketing basics, and data know-how. Each one helps marketers learn fast, make smarter decisions, and trust Funnel as a go-to resource.
| Page | Why It Matters | Google Analytics UTM Tagging | Explains how to track campaigns effectively. Helps marketers set up UTM tags right the first time. |
|---|---|
| Choosing a Marketing Agency | Guides teams on picking the right agency. Brings in decision-makers looking for trusted advice. |
| What is Parquet – File Format Explained | Teaches marketers and analysts about Parquet files. Positions Funnel as a helpful resource for data questions. |
| What is Affiliate Marketing | Breaks down affiliate marketing basics. Attracts beginners and teams exploring new marketing channels. |
| Instagram Ads – Best Practices & High Conversion | Offers actionable tips for ad campaigns. Helps marketers improve ROI on social media ads. |
| Marketing Mix Modeling Explained | Simplifies a complex topic. Reaches teams evaluating advanced marketing strategies. |
| 12 Types of Display Ads | Shows marketers the full ad landscape. Provides a quick reference for planning campaigns. |
| Multi-Touch Attribution vs Marketing Mix Modeling | Compares two measurement methods. Helps marketers choose the right analytics approach. |
| Marketing Efficiency Ratio | Explains how to measure campaign effectiveness. Guides teams to optimize budget and results. |
| Marketing & Sales Collaboration | Highlights ways to align sales and marketing. Encourages teams to work smarter together. |
| Marketing Dashboard Guide | Shows how to set up dashboards. Provides marketers with quick insights and practical templates. |
| What is Ad Ops | Explains ad operations basics. Helps marketers understand the behind-the-scenes of campaigns. |
| What is Brand Marketing | Breaks down brand strategy clearly. Draws in teams looking to strengthen their marketing identity. |
| Digital Marketing Reporting Guide | Guides on creating reports that matter. Supports teams in tracking results and proving ROI. |
| Why Does the Data Source Say Invalid Credentials | Solves common connection issues. Helps marketers fix data errors quickly and keep workflows running. |
Funnel is showing up where marketers are actively making decisions. From dashboards to attribution tools, they catch users ready to take action.
Their content mixes practical guides & comparisons, making it easy for teams to learn and act fast.
| Keyword | Why It Matters |
|---|---|
| Book a Demo | Captures users ready to try Funnel. Helps convert interest into action. |
| Buy Ad Space | Reaches marketers ready to invest in campaigns. Positions Funnel as a guide. |
| Brand Marketing Book | Attracts marketers exploring learning resources. Builds trust with thoughtful content. |
| Marketing Strategy Book | Draws in teams looking to improve planning. Shows Funnel cares about marketing knowledge. |
| Supermetrics vs Funnel | Catches users comparing tools. Positions Funnel as a strong alternative. |
| Best Way to Advertise on Instagram | Helps teams get practical tips. Encourages engagement and trust. |
| Best Marketing Strategy Books | Brings in learners and planners. Builds authority in marketing education. |
| Best Digital Marketing Analytics Tools | Targets buyers evaluating software. Shows Funnel knows analytics inside out. |
| Best Way to Run Instagram Ads | Guides marketers on ad campaigns. Helps Funnel stay relevant in social media strategy. |
| Best B2B Marketing Strategies | Attracts teams looking to grow in B2B. Positions Funnel as a strategic partner. |
| Best Marketing Dashboard Software | Catches buyers searching for dashboards. Highlights Funnel’s product fit. |
| Best Multi-Touch Attribution Vendors | Reaches teams comparing attribution tools. Positions Funnel as a go-to solution. |
| Keyword | Why It Matters |
|---|---|
| supermetrics alternative | Reaches buyers actively comparing tools. Shows Funnel as a strong alternative in marketing analytics. |
| marketing reporting dashboard | Catches users looking for practical reporting solutions. Positions Funnel as a go-to for dashboards. |
| marketing campaign tracking | Targets marketers ready to optimize campaigns. Keeps Funnel visible during key decision moments. |
| marketing for products | Connects with teams evaluating product marketing software. Highlights Funnel as a solution to track performance. |
| internet marketing software | Broad, high-volume keyword. Helps Funnel show up for users exploring digital marketing tools. |
| databox alternatives | Attracts users looking for other reporting platforms. Positions Funnel as a flexible, competitive option. |
| digital marketing software tools | Pulls in buyers comparing software options. Reinforces Funnel’s authority in digital reporting. |
| media attribution model | Reaches teams evaluating attribution methods. Connects Funnel to practical measurement solutions. |
| multi-channel attribution modeling | Shows Funnel as an expert in tracking multi-channel campaigns. Engages buyers planning advanced reporting. |
| linkedin reporting tools | Attracts marketers using LinkedIn. Positions Funnel as a specialized tool for channel-specific insights. |
| dashboard online marketing | Targets marketers wanting ready-made dashboards. Demonstrates Funnel’s practical, user-friendly approach. |
| supermetrics connectors | Intercepts users comparing integrations. Positions Funnel as a competitor with flexible connectivity. |
| digital marketing reporting tool | Captures buyers searching for reporting solutions. Shows Funnel as an easy-to-adopt platform. |
| best digital marketing reporting tools | High-intent search. Reaches buyers ready to invest in top reporting software. |
| marketing report software | Broad commercial keyword. Keeps Funnel visible for teams actively looking for reporting solutions. |
| best attribution model for ecommerce | Targets decision-stage ecommerce buyers. Positions Funnel as a go-to for measuring campaign impact. |
| online link analysis | Reaches analysts focused on SEO and link tracking. Highlights Funnel’s analytical depth. |
| shopify store analytics | Catches ecommerce teams tracking Shopify stores. Shows Funnel’s adaptability for online retailers. |
| digital marketing solution services | Broad, solution-focused search. Positions Funnel as a versatile platform for marketing teams. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2s | Good |
| Interaction to Next Paint (INP) | 49ms | Great |
| Cumulative Layout Shift (CLS) | 0.06 | Good |
| Mobile Optimization | Needs Improvement | Fail |
Funnel’s site loads fast and feels smooth to use. The only weak spot is mobile, where the experience still needs work.
If you’re analyzing Funnel, here’s how to learn from them:
Funnel’s key competitors in the marketing analytics & reporting platforms software sector include:
Funnel has done a solid job of building trust with content that teaches, guides, and attracts.
They’ve also made smart moves in AI and paid search to stay visible. But there’s still room to push further and capture more ready-to-buy audiences.
What’s Working Well
Funnel is in a strong position. With a little more focus on decision-stage buyers and better mobile polish, they can turn their solid traffic into even more conversions.
No one should have to tolerate bad content.
