Forcepoint Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Forcepoint sells cybersecurity tools for big organizations. They help protect data, secure access, and stop threats across cloud and on-prem.

Their marketing leans on CyberEdu for education, solution pages for products, and paid ads against rivals. That builds reach and helps them attract over 30K organic visits each month.

In this teardown you’ll learn:

How to turn CyberEdu traffic into demo-ready leads.
Simple tweaks to win AI and snippet spots.
Industry playbooks that move research into sales conversations.

At-a-Glance: Concurate Scorecard

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	43	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	40	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	80	How well the brand ranks for all its name variations
Topical Authority	83	Depth of content cluster coverage (TOFU–BOFU)
Link Authority	85	Referring domain quality, link velocity

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Forcepoint’s SEO Snapshot

Metric	Value
Organic Traffic (Monthly)	30K+
Domain Rating	79
Backlinks	423K Backlinks
Referring Domains	8.2K
High-Intent Keywords	106 Keywords
Informational Keywords	12.9K Keywords
Branded Keywords	3.4K Keywords

Forcepoint has a strong presence. They cover a wide range of topics and look like an authority.

But their share of high-intent searches is small. That’s an opening to turn reach into real buyer visibility.

Forcepoint’s Top Ranking Pages That Get Them in Front of Their Target Audience

Forcepoint blends educational (CyberEdu) content with product and solution pages, ensuring visibility across awareness, consideration, and purchase stages.

Page	Why It Matters
Does ChatGPT Save Data	Taps into AI privacy concerns. Positions Forcepoint as a trusted voice in data safety.
Websense	Captures searches around Websense. Keeps legacy users connected while showing Forcepoint’s move into modern security.
Data Security Consulting	Showcases consulting expertise. Attracts enterprises looking for data security partners. Strong path to service leads.
Zero Trust Application Access	Explains Zero Trust. Helps Forcepoint in the secure access space.
Web Content Filtering	Breaks down how content filtering works. Reaches buyers weighing gateway and endpoint options.
Next-Generation Firewall (NGFW)	Product page for “firewall” and “Forcepoint firewall.” Key for buyers comparing firewall vendors.
Email DLP Solutions	Strong buying intent. Pulls in decision makers seeking enterprise-grade protection.
Data Security Software Solutions	High intent. Shows Forcepoint’s full product suite.
Data Security (CyberEdu)	Educational guide on data security. Builds trust while supporting solution awareness.
Bitglass	Captures searches for the acquired brand and routes traffic into Forcepoint’s broader SSE offers.
Adaptive Security	Explains adaptive security in plain terms. Aligns with enterprises needing flexible protection.
Zero Trust Platform	Builds credibility and pulls readers toward Forcepoint’s Zero Trust tools.
SD-WAN Providers	Positions Forcepoint with enterprises running multi-location networks.
Network Security	Broad educational guide on network security. Expands Forcepoint’s top-of-funnel reach.
Next-Gen SWG (Secure Web Gateway)	Blends education with product positioning.

Top Buying Intent Keywords Forcepoint Ranks For Organically

These are the searches that matter most. People typing these are ready to compare, shortlist, or buy.

Keyword	Why It Matters
netskope vs forcepoint	Buyers are comparing vendors. A direct path to conversion.
best dlp solutions	High intent. Enterprises are looking for top providers.
best dlp solution	Same core query. Shows buyers want a clear provider.
best dlp software	Software-focused. Buyers want clarity before shortlisting.
best dlp tools	Feature-focused. Perfect chance to show product depth.
top dlp vendors	Buyers are evaluating vendors. Keeps Forcepoint in the mix.
top 10 dlp solutions	List-style search. Popular with buyers seeking validation.
data security consultant	Service-led. Pulls in enterprises looking for expert help.
email dlp solutions	Very specific. Buyers want tailored email protection.
loss prevention software	Broader search. Reaches businesses exploring DLP software providers.

What Forcepoint Is Paying to Show Up For (and Why That Matters)?

Keyword	Why It Matters
cybersecurity monitoring	Broad but high intent. Reaches enterprises looking for ongoing threat detection.
sd-wan vendors	Competitive search. Lets Forcepoint show up against network providers.
cybersecurity firm	Buyers want a vendor. Forcepoint stays in the shortlist.
data protection consultant	Pulls in organizations seeking expert advice. Matches Forcepoint’s services.
data loss prevention best practices	Buyers want DLP guidance. Opens the door to Forcepoint’s tools.
data classification standards	Educational but commercial. Reaches compliance-driven buyers.
cloud security strategies	Targets enterprises planning cloud protection. Strong fit for Forcepoint.
predictive analytics software tools	Buyers want advanced tools. Forcepoint ties in risk analytics.
data security requirements	Compliance-heavy. Attracts organizations needing frameworks and solutions.
forcepoint.com	Branded. Makes sure Forcepoint owns its own traffic.
tools for data classification	Direct product query. Buyers are evaluating solutions.
phi data security	Healthcare-focused. Reaches buyers securing patient data.
financial services data security	Industry-specific. Matches regulated financial enterprises.
encrypted software	Buyers are considering encryption. Forcepoint positions as broader data security.
cybersecurity risk management report	Research-driven. Positions Forcepoint as a trusted source for reports.
data loss prevention risks	Buyers worry about DLP challenges. Forcepoint can show its strengths.
data loss prevention products comparison	High intent. Buyers are comparing vendors head-to-head.
data loss prevention use cases	Searchers want real examples. Forcepoint can provide case studies.
securing business data	Broad but commercial. Attracts enterprises with security concerns.
cyber security services in uk	Location-based. Captures regional demand.
internet and network security	Broad search. Puts Forcepoint in front of buyers seeking full protection.

Patterns in Forcepoint’s Paid Strategy

Showing Up Against Rivals: Forcepoint pays to appear when buyers search for comparisons. Think terms like “SD-WAN vendors” or “DLP products comparison.” This lets them show up when prospects are close to making a choice.
Positioning as a Trusted Partner: They also target searches like “cybersecurity firm” and “data protection consultant.” These are buyers looking for expert help.
Meeting Buyers at the Right Moment: Forcepoint invests in keywords tied to clear needs; like data loss prevention, classification tools, or email security. These searches come from buyers already planning to act.

Your Move

If you’re analyzing Forcepoint, here’s how to learn from them:

Focus on decision-ready buyers. Build pages that compare options, share pricing, and rank “best tools.” Forcepoint doesn’t have enough of these. That’s your chance to win buyers who are close to choosing.
Get smart with AI search. Shape your content so it works well on ChatGPT or Perplexity. Use simple answers, clear FAQs, and clean structure. That’s how you show up in AI results.
Go deeper in key industries. Think healthcare, finance, and government. Forcepoint’s content here is thin. You can build strong hubs that speak to each sector’s needs.

Competitors in the Space of Cybersecurity Software:

In the Cybersecurity Software sector, Forcepoint competes with players such as:

Concurate’s POV

Forcepoint’s SEO is strong, but gaps remain. They shine in teaching content but don’t catch enough high-intent buyers. Paid ads help, but organic pages at the decision stage could work harder.

Here’s what makes their strategy stand out:

Wide content reach. CyberEdu and other hubs build trust by covering many security topics.
Smart ad bets. Their paid keywords cover comparisons, solutions, and services. That keeps them visible where organic is thin.
Mix of product and learning. Pages like NGFW, Email DLP, and Zero Trust show how they blend education with product push.

Overall, Forcepoint’s approach is steady and clear. But more decision-focused content, AI-ready answers, and industry-specific hubs could turn their traffic into real enterprise leads.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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