Exabeam is a security platform that helps teams spot and stop threats. It does this with smart tools for behavior tracking and cloud-based log analysis.
They publish deep, practical content. Guides on PCI and GDPR. Playbooks on threat hunting. Step-by-step workflows on log analysis.
Alongside that, they run ads on competitor comparisons. Together, this brings them over 90K organic visits a month.
This mix gives them reach and puts them in front of buyers at the right time.
In this article you’ll see:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 50 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 55 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 80 | How well the brand ranks for all its name variations |
| Topical Authority | 95 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 90K+ |
| Domain Rating | 75 |
| Backlinks | 82.6K Backlinks |
| Referring Domains | 4.8K |
| High-Intent Keywords | 87 Keywords |
| Informational Keywords | 20.3K Keywords |
| Branded Keywords | 2.8K Keywords |
Exabeam’s SEO play is built on broad, educational content. They also target some branded and high-intent searches. This builds trust with security and IT teams.
But they have fewer pages that guide buyers ready to make a decision.
Each page speaks to security teams at different stages.Some explain the basics. Others guide buyers comparing tools or working on compliance.
Together, they build trust and show Exabeam’s expertise.
| Page | Why It Matters |
|---|---|
| SIEM Solutions | Reaches buyers searching for SIEM tools. Positions Exabeam as a top choice. |
| PCI Compliance: A Quick Guide | Simple guide for organizations dealing with PCI rules. Attracts security and compliance teams. |
| What Is SIEM? | Explains SIEM basics. Builds trust with IT and security teams and points them toward Exabeam. |
| Threat Hunting Tips and Tools | Shares practical advice on finding threats. Appeals to analysts and SOC teams. |
| Top Log Management Tools | Helps buyers compare log tools. Shows Exabeam’s expertise and guides decisions. |
| PCI Security: 7 Steps to Becoming PCI Compliant | Step-by-step guide for PCI certification. Builds authority with compliance-focused teams. |
| Compliance Management Process | Explains how compliance workflows run. Reaches enterprises researching security processes. |
| Log Analysis Tools & Capabilities | Highlights key tools. Attracts IT and DevOps teams comparing options. |
| Managed SIEM: Key Features & Benefits | Explains managed SIEM offerings. Speaks to buyers ready to make decisions. |
| 7 Open Source SIEMs | Guides professionals exploring free tools. Creates early trust and leads them toward enterprise solutions. |
| 8 Types of GDPR Tools | Targets searches on GDPR. Positions Exabeam as a trusted resource for privacy and compliance. |
| 12 Elements of an Information Security Policy | Offers clear guidance on security policies. Builds trust with managers and IT teams. |
| What Are TTPs? | Explains common cyber-attack methods. Appeals to SOC analysts and incident responders. |
| Information Security Goals, Types & Applications | Helps organizations define security goals. Educates decision-makers and IT staff. |
| Log Analysis: Process, Techniques & Best Practices | Covers the full log analysis process. Supports IT teams exploring monitoring solutions. |
| Cloud Security Monitoring | Talks about cloud security needs. Positions Exabeam for cloud-native and hybrid setups. |
Exabeam shows up for searches where people are learning, comparing, and ready to buy. These keywords put them in front of both enterprise buyers and security enthusiasts.
| Keyword | Why It Matters |
|---|---|
| Exabeam vs Splunk | Direct comparison. Reaches buyers weighing SIEM options. |
| SentinelOne vs CrowdStrike | Decision-stage query. Positions Exabeam as part of the broader security conversation. |
| Microsoft Sentinel vs Splunk | Targets enterprise users in Microsoft environments. Helps Exabeam reach high-value buyers. |
| Sumo Logic vs Splunk | Comparison search. Engages decision-makers reviewing SIEM and log management tools. |
| Best SIEM | High-intent keyword. Attracts users researching top SIEM solutions. |
| Best Open Source SIEM | Evaluative search. Positions Exabeam as a trusted voice for cost-conscious users. |
| Best SIEM Solutions | Decision-focused query. Opens the door to highlight Exabeam’s strengths. |
| Best SIEM Software | Buyers are actively searching for SIEM platforms. Perfect chance to capture them. |
| Best Cloud Security Solutions | Reaches users looking at cloud and hybrid tools. Positions Exabeam as a solution provider. |
| Keyword | Why It Matters |
|---|---|
| SIEM vs MDR | Reaches users comparing SIEM and MDR tools. Lets Exabeam show how its platform fits into enterprise security choices. |
| Exabeam Community | Branded search. Attracts people looking to join the community or request a demo. Direct path to sales. |
| What Does XDR Mean | Captures early researchers learning about XDR. Introduces Exabeam as a trusted resource. |
| XDR and SIEM | Decision-stage search. Users comparing options are closer to buying. |
| What is EDR and XDR | Explains security terms for IT teams. Builds trust with evaluators. |
| SIEM Market | Attracts people reading about SIEM trends. Reinforces Exabeam’s presence in analyst reports. |
| SIEM Leaders | High-intent query. Buyers are evaluating top vendors. Positions Exabeam among leaders. |
| Antivirus vs EDR vs XDR | Helps users understand differences. Creates awareness for Exabeam’s wider offerings. |
| Gartner SIEM Magic Quadrant 2022 | Reaches buyers researching Gartner evaluations. Strong signal of decision-stage interest. |
| Darktrace Magic Quadrant | Competitive comparison. Increases visibility when buyers look at Darktrace. |
| Exabeam UBA | Product-specific keyword. Brings in buyers interested in behavior analytics and demos. |
| Gartner Magic Quadrant Splunk | Competitive search. Captures users comparing Splunk and Exabeam in analyst reports. |
If you’re analyzing Exabeam, here’s how to learn from them:
Exabeam’s step-by-step workflows and tool-specific guides serve deeply informed audiences, but sometimes the most powerful content formats are the hidden lead machines quietly converting behind the scenes
Within the cybersecurity software market, Exabeam goes head-to-head with leading platforms such as:
Exabeam has built a strong base with its content. Paid ads also back up their organic reach well.
Here’s what makes their strategy stand out:
Exabeam demonstrates a strategic approach to content and paid search.
Overall, Exabeam’s approach is clear and smart. With more focus on decision-ready pages and compliance topics, they can grow even stronger.
No one should have to tolerate bad content.
