ESET is a global cybersecurity company that makes antivirus, endpoint protection, and security tools.
They get attention with handy free tools, clear product pages, and short how-to guides that reach both casual users and buyers.
They pull about 825K organic visits a month, show up for ~7.7K buyer-level search terms, and own 32K brand-name searches.
In the next few minutes, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 83 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 85 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 96 | How well the brand ranks for all its name variations |
| Topical Authority | 80 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 825K+ |
| Domain Rating | 87 |
| Backlinks | 6.3M Backlinks |
| Referring Domains | 33.3K |
| High-Intent Keywords | 7.7K Keywords |
| Informational Keywords | 88.8K Keywords |
| Branded Keywords | 32K Keywords |
ESET balances strong branded search with wide educational reach, pulling in both curious learners and ready-to-buy users.
Their mix of high-intent keywords and trust-building content keeps them in front of serious security buyers.
ESET shows up where decision-makers are asking questions. They rank for practical searches like:
Each page serves either a broad learning audience or security-conscious buyers.
| Page | Why It Matters |
|---|---|
| Password Generator | A handy tool that brings in everyday users. It builds trust by solving a simple, common problem. |
| Cybersecurity Training | Helps businesses train their teams. Positions ESET as a guide, not just a product seller. |
| Spyware Guide | Explains spyware in plain words. Pulls in people searching for answers and connects them to ESET’s solutions. |
| Endpoint Protection Advanced | Reaches IT buyers comparing tools. Links learning straight to ESET’s core product. |
| Server Antivirus | Focused on businesses with heavy server use. Shows ESET is built for scale, not just personal use. |
| iPhone Malware Removal | Offers clear advice for iPhone users. Turns a trending pain point into a trust-building moment. |
| Small Business Security | Speaks directly to small business owners. Meets them where budget and safety worries collide. |
| Adware Guide | Simple explainer on adware. Brings in searchers looking for clarity on threats. |
| Lumma Stealer Threat | Shows ESET’s research depth. Proves they track and explain fast-moving threats. |
| Scam Call Crisis | Tackles a problem everyone faces. Expands ESET’s reach beyond tech buyers. |
| File Server Security | Direct product page for IT teams. Connects high-intent searches to purchase options. |
| MDR Services | Speaks to enterprises needing full protection. Puts ESET in the conversation with other big MDR providers. |
These keywords show where people are ready to compare, test, or buy antivirus and security tools.
| Keyword | Why It Matters |
|---|---|
| online virus scan | High search volume. Brings in users who want a quick solution and are open to trying ESET right away. |
| nod32 download | Clear branded intent. Users are searching directly for ESET’s product and ready to install. |
| antivirus free trial | Direct buying intent. People want to test before purchase, and ESET offers that entry point. |
| endpoint antivirus | Strong enterprise signal. Attracts IT teams evaluating endpoint solutions for scale. |
| anti virus free trial | Another trial-focused search. Reinforces ESET’s ability to capture trial-to-paid conversions. |
| free trial antivirus software | Straightforward trial intent. Keeps ESET visible for cost-conscious buyers. |
| free antivirus trial | Same space, but different wording. Ensures ESET covers all trial-related searches. |
| antivirus trial | Users at decision stage. They are actively weighing options before committing. |
| crowdstrike vs eset | Competitive comparison. Puts ESET directly in front of buyers weighing enterprise options. |
| eset vs kaspersky | Head-to-head branded search. Shows demand for direct product comparisons. |
| sentinelone vs eset | Another enterprise battle. Buyers here are likely shortlisting final vendors. |
| sophos vs eset | Same comparison space. Helps buyers evaluate trade-offs clearly. |
| eset vs bitdefender | A major competitor search. Ranking here is key to not losing market share. |
| trend micro vs eset | Keeps ESET in play against another well-known brand. Captures undecided buyers. |
| eset vs mcafee | Direct competitor evaluation. Shows buyers at the final choice stage. |
| best antivirus for mac | Non-Windows buyers. Expands ESET’s reach into Apple users who are ready to buy. |
| best online virus scan | Captures users looking for trusted, quick checks. Good entry for upselling. |
| best cybersecurity software | Broader buying search. Positions ESET beyond antivirus as a full security option. |
| best server anti virus | High-value keyword. Targets enterprises securing servers, not just endpoints. |
| best corporate antivirus | Direct B2B intent. Buyers here are almost always in purchase mode. |
| best free online virus scanner | Cost-focused search. Good for introducing a free-to-paid upgrade path. |
| Keyword | Why It Matters |
|---|---|
| broadcom vmware acquisition | A trending enterprise topic. Helps ESET show up in broader IT conversations and build brand visibility. |
| eset internet security download | Direct product interest. Brings in users ready to download and try ESET right away. |
| nord antivirus | Competitive keyword. Keeps ESET present when buyers are looking at other antivirus brands. |
| nod32 eset | Strong branded intent. Captures people searching specifically for ESET’s flagship product. |
| online antivirus | High-volume search. Reaches people looking for quick protection and scanning. |
| virus mac | Targets Apple users. Expands ESET’s reach into Mac security needs. |
| kaspersky usa | Competitive intercept. Shows ESET as an option when buyers are exploring rivals. |
| usb encryption software | Enterprise-focused. Attracts IT teams interested in data security beyond antivirus. |
| mac anti virus | Clear product search. Puts ESET in front of Mac owners comparing options. |
| anti-spyware software | High-intent security search. Captures users who want spyware protection now. |
| security antivirus | Broad keyword. Keeps ESET in general antivirus searches to maintain visibility. |
| eset business account | Strong commercial intent. Directs teams looking to set up or trial ESET for business. |
| security programs | Broad consumer search. Shows ESET as a trusted name among general security tools. |
| eset for linux | Niche audience. Attracts Linux users seeking dedicated protection. |
| antivirus for macbook air | Device-specific search. Captures Apple buyers in the research stage. |
| zero hour malware | Security-savvy search. Reaches buyers focused on cutting-edge threat protection. |
| home internet security | Family-focused. Helps ESET reach households looking for simple protection plans. |
If you’re analyzing ESET, here’s how to learn from them:
The cybersecurity software industry places ESET among top challengers such as:
ESET plays the long game. They mix education with proof and show up where buyers make choices.
Here’s what makes their strategy stand out:
ESET’s approach shows that strong SEO is about steady layers that build trust and keep buyers close at every step.
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