Question 1

How Much Does a B2B Content Marketing Agency Charge?

Accepted Answer

The cost of hiring a B2B content marketing agency depends on services, experience, and engagement type. Here’s what businesses typically invest:

1. Monthly Retainer Pricing (Best for ongoing content strategy and execution)

Most agencies operate on a monthly retainer, covering content creation, SEO, distribution, and performance tracking.

Small to mid-sized agencies: $5,000 – $10,000 per month
Experienced, full-service agencies: $10,000 – $20,000 per month
Top-tier agencies with comprehensive services: $20,000+ per month
2. Project-Based Pricing (Ideal for businesses with one-time content needs)

Some agencies charge per project, depending on content complexity:

Blog posts & SEO articles: $250 – $1,500 per piece
Whitepapers & eBooks: $2,000 – $7,000
Website content overhaul: $5,000 – $20,000
3. Hourly Consulting Rates (Best for strategic advisory services)

For businesses needing SEO, content audits, or marketing strategy guidance, agencies may charge:

$150 – $500 per hour, depending on expertise and agency reputation.
Pricing can differ based on strategy, content scope, and business needs. If you’re exploring options tailored to B2B service companies, take a look at Concurate’s flexible approach on our pricing page.

If you’re considering a B2B content marketing agency, ensure their pricing aligns with your growth goals and expected ROI.

Question 2

What Questions Should We Ask a Potential Content Marketing Agency?

Accepted Answer

Ask these to assess whether an agency truly understands your business and can drive results:

Do you have experience with B2B service companies?
How do you align content strategy with business goals?
What KPIs do you track to measure success?
How do you ensure content ranks well on search engines?
What types of content do you specialize in?
Who creates the content, and what is your process?
How do you ensure content attracts qualified leads?
What’s your distribution strategy beyond publishing?
How do you handle revisions and approvals?
What results can we expect, and when?

Question 3

What Are the Signs of a Bad B2B Content Marketing Agency?

Accepted Answer

Here are red flags that indicate an agency may not deliver:

1. No Industry Understanding
If the agency produces generic content that misses industry nuances, it won’t resonate with decision-makers.

2. Focuses Only on Traffic
If all they report is page views and likes, not leads or pipeline value, the strategy is flawed.

3. No Clear Strategy
Without a documented content plan, SEO roadmap, and lead-nurturing system, your content becomes random and ineffective.

4. Shallow, Low-Authority Content
Expert-driven insights, real case studies, and in-depth analysis are essential. Anything less won’t build trust or credibility.

5. No Content Distribution Plan
Great content needs to be seen. If there’s no plan for LinkedIn, email marketing, or partnerships, results will be limited.

6. Promises Instant Results
Content marketing takes time. Agencies that promise fast rankings or overnight leads are likely using shortcuts that won’t last.

Question 4

How Long Does it Take for B2B Content Marketing to Show Results?

Accepted Answer

Content marketing is a long-term investment. Here’s what to expect:

3 to 6 months: Early improvements like better search visibility, higher traffic, and more engagement
6 to 12 months: Consistent inbound leads, improved SEO rankings, and measurable ROI
Timelines depend on content quality, SEO execution, competition, and how well content is distributed. Companies that invest consistently and promote their content across LinkedIn, email, and niche channels see results faster.

For B2B service companies, content is not just about traffic. It is a tool for building authority and positioning your brand as a trusted solution. Done right, it delivers lasting growth where your content keeps working long after it’s published.

Question 5

Want Proven B2B SaaS Growth Hacks?

Accepted Answer

Sign up below for 30 Days, 30 Hacks and get daily insights that help increase demo requests, free trials, sign-ups, and paid customers.

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	70	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	0	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	72	How well the brand ranks for all its name variations
Topical Authority	81	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	86	Core Web Vitals + crawl efficiency
Link Authority	83	Referring domain quality, link velocity

Metric	Value
Organic Traffic (Monthly)	120K+
Domain Rating	76
Backlinks	77.4M Backlinks
Referring Domains	5.1K
High-Intent Keywords	592 Keywords
Informational Keywords	43K Keywords
Branded Keywords	9.5K Keywords

Page	Why It Matters
Costpoint	Core government contracting ERP product page. Dominates searches for “Costpoint,” securing high-intent traffic from government contractors looking for compliance-ready ERP solutions.
Construction Payroll Services	Attracts construction firms searching for payroll solutions. Strong keyword coverage around “construction payroll services” pulls in finance and HR leads.
ComputerEase	Product-focused page ranking #1 for “ComputerEase.” Captures construction companies evaluating specialized ERP and accounting tools.
Costpoint Time and Expense	Extends Costpoint’s footprint by targeting searches like “Costpoint login.” Brings in daily users while reinforcing product stickiness.
Maconomy	Niche ERP solution tailored to professional services firms. High-intent visitors searching “Maconomy” land here directly.
What is SMB	Educational entry point that captures traffic around “what does SMB stand for.” Good top-of-funnel awareness play for small business audiences.
What is Construction ERP	Defines a core industry concept. Targets “construction ERP” searches, positioning Deltek as the provider for construction-focused solutions.
Work in Progress (WIP) Construction	Explains WIP reporting for construction accounting. Appeals to CFOs and project accountants looking to tighten financial oversight.
AIA Billing	Targets high-intent niche queries like “AIA billing.” Pulls in construction firms needing specialized invoicing capabilities.
Construction Bookkeeping	Practical page that captures “construction bookkeeping” traffic. Perfect alignment with SMB contractors searching for accounting solutions.
FieldEase	Mobile field service solution page. Ranks for “FieldEase,” capturing construction teams seeking on-site project management tools.
SLED Government Guide	Educational guide on “what is SLED.” Helps Deltek connect with state, local, and education government buyers.
What is Project ERP	Defines “project ERP” and ties it back to Deltek’s core offerings. Great BoFu keyword coverage around ERP project management.

Keyword	Why It Matters
construction payroll services	Direct service-led query. Targets construction firms actively seeking payroll solutions, a perfect entry point for Deltek’s specialized ERP.
engineering project management software	High-intent, software-focused keyword. Captures engineers and firms evaluating platforms for project delivery.
general ledger software	Core accounting functionality. Positions Deltek among finance teams comparing ledger systems, critical for ERP adoption.
government contract management software	Strong niche intent. Targets contractors working with federal/state projects, a space where Deltek is a market leader.
construction ERP software	Clear category keyword. High commercial intent from construction companies looking for full ERP systems.
payroll for construction	Feature-led keyword. Attracts contractors seeking payroll modules, aligning with Deltek’s construction-focused ERP.
ERP for construction industry	Category-level keyword. Firms searching here are in evaluation mode, ideal for ERP positioning.
ERP for small business	Broader search. Captures SMBs exploring ERP options, expanding Deltek’s reach beyond enterprise.
accounting software for construction contractors	Transaction-heavy keyword. Directly maps to Deltek’s niche value for construction financials.
construction payroll	Short-tail keyword with strong service intent. Connects Deltek with payroll-specific buyers.
contractor accounting software	Buyer-ready search. Contractors actively seeking accounting solutions, highly relevant for Deltek’s offering.
project portfolio management software	Targets PMOs and decision-makers in mid-large enterprises, aligns with Deltek’s enterprise project tools.
ERP software for construction industry	Another category-level ERP search. Signals strong buying intent in the construction vertical.
best construction calculator	Long-tail but intent-rich. Attracts early-stage professionals who can be nurtured into Deltek’s ecosystem.
best project management software for architects	Niche but valuable. Architects searching for project management tools represent a strong vertical for Deltek.
best construction calculator app	Tactical, tool-focused search. Opportunity to capture top-of-funnel users and nurture them into Deltek’s broader solutions.

Keyword	Why It Matters
how to bid on government contracts	High-intent educational query. Captures small businesses and new entrants exploring federal contracting, nurturing them into Deltek’s GovWin ecosystem.
what is itar compliance	Compliance-driven search. Positions Deltek as a trusted authority on ITAR, pulling in defense contractors and manufacturers facing strict regulations.
itar compliance checklist	Tactical query. Perfect for lead-gen: professionals looking for checklists are early buyers needing structured compliance tools.
how to win government contracts	Bottom-funnel query. Bidding here ensures Deltek is visible when businesses are ready to take action in federal contracting.
small business government contracting	Niche, SMB-focused keyword. Targets growing firms looking for accessible GovCon solutions, pointing them toward Costpoint Essentials.
government cost accounting standards	Technical compliance search. Reaches finance and accounting leaders tasked with FAR/CAS compliance, an ideal entry point for Costpoint.
how to become a federal contractor	Critical educational query. Captures early-stage interest from SMBs preparing to enter the federal marketplace.
business development government contracting	Directly ties into GovWin positioning. Targets leaders searching for tools to grow their government pipeline.
construction project accounting software	Core ERP keyword. Directly aligns with Deltek + ComputerEase positioning in construction project-based financials.
how to apply for government contracts	Educational query with transactional intent. Ideal for capturing users ready to begin the contracting process.
government contract proposal writing	High-intent query. Connects Deltek’s proposal management solutions to users actively creating contract bids.
far training free	Educational, cost-sensitive search. Allows Deltek to showcase compliance guides and build brand trust early.

Table of Contents

Deltek Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Table of Contents

At-a-Glance: Concurate Scorecard

Deltek’s SEO Snapshot

Deltek’s Top Ranking Pages That Get Them in Front of Their Target Audience

Top Buying Intent Keywords Deltek Ranks For Organically

What Deltek Is Paying to Show Up For (and Why That Matters)?

Patterns in Deltek’s Paid Strategy

Your Move

Competitors in the Space of ERP Software:

Concurate’s POV

Disclaimer

Services

Links

Resources

Contact