Authorize helps businesses process transactions, manage eChecks, and accept payments across industries.
In a crowded payments market, they’ve built an SEO strategy that does wonders.This gains them over 70K visits each month, backed by a domain rating of 90.
They mix practical guides, high-intent comparisons, and partner-focused content to stay visible to businesses ready to take action.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 33 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 10 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 60 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 70K+ |
| Domain Rating | 90 |
| Backlinks | 33.7M Backlinks |
| Referring Domains | 25.4K |
| High-Intent Keywords | 446 Keywords |
| Informational Keywords | 7.9K Keywords |
| Branded Keywords | 3.6K Keywords |
Authorize is attracting a strong audience with solid branded and high-intent keyword coverage.
Their backlink profile is massive, which gives them authority in the payments space.
Authorize’s top pages focus on practical payment solutions, partner programs, and industry-specific guidance. Each page helps businesses and partners understand, adopt, and optimize payment processing easily.
| Page | Why It Matters |
|---|---|
| vPOS | Explains virtual point-of-sale solutions. Helps businesses accept payments anywhere. |
| eCheck Payment Processing | Shows how to process eChecks. Ideal for businesses looking for bank-to-bank payments. |
| Kabbage Business Loans | Guides merchants on financing options. Helps businesses plan and grow. |
| Become a Reseller | Explains how to join Authorize as a reseller. Great for partners looking to expand revenue. |
| Bank of America Merchant Account | Details merchant accounts with a trusted bank. Helps businesses start processing quickly. |
| Payment Processing for Education | Covers payment solutions for schools and colleges. Shows how to handle tuition and fees easily. |
| Partner Directory | Helps businesses find certified partners. Makes it easy to get setup and supported. |
| Mobile Payments | Explains accepting payments via phone and card reader. Useful for on-the-go businesses. |
| What is a Payment Gateway | Breaks down how Authorize’s gateway works. Educates new businesses on online payments. |
| TSYS Overview | Explains TSYS and how it integrates. Helps partners understand payment processing options. |
| Charity Proud | Shows support for nonprofit payments. Helps charities process donations smoothly. |
| Merchant Account Reseller | Explains reseller programs. Guides partners to onboard new merchants. |
| Credit Card Processing ANZ | Provides details for Australian and New Zealand businesses. Helps accept credit cards locally. |
| Accept All Payment Methods | Shows how to take multiple payment types. Makes it easier to serve all customers. |
These are high-intent searches from business owners ready to compare, choose, or upgrade their payment processing tools.
| Keyword | Why It Matters |
|---|---|
| phone credit card processors | Founders looking to take payments by phone. These searches show real buying intent from businesses that need simple, mobile-friendly payment options. |
| merchant bill payment | Signals merchants who want an easier way to collect customer payments online. A clear sign they’re ready for setup support. |
| get a merchant account | A strong signal of readiness. Businesses are past research and looking for a trusted payment partner. |
| open merchant account online | Another sign of action-ready intent. These users want a quick, simple setup without long onboarding. |
| credit card processing services | Shows clear commercial intent. Founders exploring reliable partners for handling transactions. |
| payment processing services | Indicates buyers comparing end-to-end payment providers. High-value traffic that drives sign-ups. |
| authorize.net vs stripe | Classic comparison search. Users are evaluating features and trust, great for converting on transparency and reliability. |
| best payment gateway | A buyer-stage query where Authorize.net competes for the top spot among leading processors. |
| best online credit card processing | High-intent keyword from businesses looking for proven, secure, and fast payment options. |
| best online payment processor | Founders exploring final choices. A key keyword for capturing those about to make a switch. |
Authorize.net is investing in searches that reach both ready-to-buy merchants and businesses exploring payment options.
They focus on practical terms that capture intent, from accepting eChecks to setting up accounts, helping them stay visible where decisions happen.
| Keyword | Why It Matters |
|---|---|
| authorize net | A core branded term. Keeps Authorize.net visible when businesses search directly for trusted payment providers. |
| authnet | Short, informal brand mention. Ensures visibility even when users type quick or shorthand versions of the name. |
| authorize .net | Variation of the brand name. Smart move to capture all direct searches and brand misspellings. |
| square credit | Competes head-on with a leading rival. Positions Authorize.net as a credible alternative for small business owners comparing options. |
| send a digital check | Targets businesses wanting simple online payment transfers. Perfect for promoting eCheck solutions. |
| get paid by check online | Reaches freelancers and merchants looking for digital check options. Direct path to eCheck product pages. |
| check payment gateway | Commercial keyword that draws in businesses ready to enable check payments on their site. |
| e-check processing | High-intent keyword. Attracts users who want a reliable way to process checks online. |
| real merchant services | Positions Authorize.net as a legitimate, trusted processor amid a crowded market of resellers. |
| travel agent merchant account | Niche but valuable. Captures travel businesses that need industry-specific payment support. |
If you’re analyzing Authorize, here’s how to learn from them:
Checkout operates in a competitive space alongside strong players such as
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Authorize has done a great job building trust, authority, and useful resources for merchants.
Their focus on clarity and education makes them stand out. But there’s still untapped ground that can help them grow faster and reach more ready-to-buy audiences.
Here’s what we think:
Authorize has a solid foundation and clear trust in the payments space. They can make a few strategic tweaks to improve AI visibility.
Focusing more on buyer-ready content will help turn their strong authority into even better conversions.
No one should have to tolerate bad content.
