Apollo helps sales and marketing teams find verified B2B leads and run smarter outreach.
They pull in 295K+ organic visitors each month
Their content mixes product-led pages, simple how-to guides, and competitor comparisons. AI-ready pages give them an extra edge on platforms like ChatGPT.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 40 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 87 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 98 | How well the brand ranks for all its name variations |
| Topical Authority | 87 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 70 | Core Web Vitals + crawl efficiency |
| Link Authority | 92 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 295K+ |
| Domain Rating | 82 |
| Backlinks | 497K Backlinks |
| Referring Domains | 15.1K |
| High-Intent Keywords | 221 Keywords |
| Informational Keywords | 6.6K Keywords |
| Branded Keywords | 3.4K Keywords |
Apollo is building strong search visibility with a steady balance of authority and intent-driven reach.
There’s an opportunity to go deeper into informational content that educates before the sale, helping them own more early-stage discovery.
Apollo earns visibility where teams actually make software choices: in searches that signal trust, accuracy, and readiness to buy.
It shows up in natural-language, decision-stage queries like
Each page here meets sales and marketing teams right where they are: learning, testing, or looking to improve daily workflows.
| Page | Why It Matters |
|---|---|
| Use Email Warmup to Improve Email Deliverability | Helps users boost email reach. Builds trust with teams who care about inbox success. |
| Cold Call Best Practices | Shares quick tips for better calls. Keeps sales reps learning and improving. |
| Use CRM Enrichment | Shows how to clean and enrich CRM data. Perfect for teams chasing better lead quality. |
| Improve Email Deliverability with Apollo | Walks through practical ways to land in the inbox. Builds confidence for new users. |
| Track Website Visitors to Prioritize Prospects | Helps sales teams spot interested leads early. Great for smarter outreach. |
| Connect Apollo to Your Salesforce Account | Makes integrations simple. Keeps sales ops teams productive. |
| Important Information about the HubSpot Integration | Explains how Apollo works with HubSpot. Helpful for teams syncing their CRM stack. |
| Email Deliverability Best Practices | Covers proven ways to avoid spam folders. Builds Apollo’s authority in deliverability. |
| Set Up the Pipedrive Integration | Helps users link Apollo with Pipedrive easily. Keeps workflows seamless. |
| List Building Basics | Educates marketers on building better prospect lists. A go-to page for beginners. |
| Buying Intent Overview | Explains how to read buying signals. Helps sales teams prioritize warm leads. |
| How to Write Effective Sales Emails | Gives simple, tested email tips. Useful for SDRs and founders writing their own outreach. |
| Find an Email Address by Phone Number | Offers creative ways to find contact info. Attracts users hunting for quick data hacks. |
| Use Apollo-Supported SIC Codes in a Search | Helps users filter by industry codes. Handy for precise prospecting. |
| Use Website Visitors Data | Explains how to turn traffic into insights. Great for marketers tracking engagement. |
| Use Purposes and Dispositions to Understand Call Outcomes | Teaches how to track call results. Builds efficiency in sales follow-ups. |
| The 5 Best Sales Sequences We’ve Ever Seen | Shares real-world examples that inspire. A must-read for anyone improving outreach. |
These keywords reach buyers comparing tools, evaluating databases, and looking for proven sales solutions.
| Keyword | Why It Matters |
|---|---|
| buy contact database | Connects Apollo with teams ready to purchase lead data. High buying intent. |
| australia email database | Targets regional buyers in Australia looking for verified contact lists. |
| b2b database purchase | Reaches companies planning to expand their outreach lists. Great for conversions. |
| buy b2b database | Catches decision-ready searches from sales and marketing leads. |
| lusha vs apollo | Key comparison keyword. Builds trust by showing Apollo’s advantages. |
| apollo vs outreach | High-intent search where buyers weigh CRM and sales tools. |
| outreach vs apollo | Keeps Apollo visible in competitor-based searches. Great for brand recall. |
| best sales emails | Brings users learning to improve email results, leads to tool adoption. |
| best b2b contact database | Targets serious buyers comparing database tools for accuracy and scale. |
| best b2b database | Puts Apollo in front of B2B teams ready to choose a data partner. |
| best subject lines for cold emails | Pulls in marketers refining outreach. Builds thought leadership. |
| best sales email sequences | Helps users design outreach flows. Drives awareness for Apollo’s tools. |
| best sales sequences | Keeps Apollo top-of-mind for users optimizing their email campaigns. |
Apollo is investing in searches that catch buyers right when they’re comparing tools or looking for contact-finding help.
They focus on decision-stage keywords that bring founders, SDRs, and marketers who want quick, ready-to-use data.
This keeps Apollo visible in searches where buyers are almost ready to sign up.
| Keyword | Why It Matters |
|---|---|
| find email address | High-intent search. Catches users who are actively looking for ways to find verified emails, Apollo’s strongest pitch. |
| uplead | Direct competitor keyword. Helps Apollo appear when users explore alternatives, keeping it in the shortlist during tool evaluation. |
| b2b prospecting | Category-level term. Positions Apollo as an end-to-end prospecting solution for growing sales teams. |
| linkedin email finder | Practical, solution-driven query. Targets sales reps searching for faster LinkedIn contact discovery. |
| leadiq | Smart competitor interception. Reaches users comparing sales intelligence tools and drives demo interest. |
| zoominfo vs apollo | High commercial intent. Brings in buyers directly comparing Apollo’s pricing and features, ideal for conversions. |
| seamless ai pricing | Captures buyers reviewing similar tools. Keeps Apollo visible for price-sensitive decision-makers. |
| find email address from website | Long-tail query. Attracts users needing a simple, everyday use case, turning one-time searches into free-trial users. |
| company emails | B2B-focused keyword. Positions Apollo as a trusted data source for teams building verified company lists. |
| how to find someone on email | Early-stage intent. Engages curious users and introduces Apollo as the go-to platform for verified contact search. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.2s | Good |
| Interaction to Next Paint (INP) | 114ms | Poor |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | Needs Improvement | Fail |
Apollo’s site loads fast and stays visually stable: that’s great for user experience.
But interaction speed and mobile performance leave room to improve. A bit of work here can make the site feel smoother and sharper across devices.
If you’re analyzing Apollo, here’s how to learn from them:
Operating in the pace of Market Data & Company Insights category, Apollo competes with platforms such as:
Want to go beyond analysis? Get our SaaS Growth Hacks guide packed with actionable strategies to accelerate your own playbook.
Apollo is doing a lot right. They reach buyers at the exact moment of interest. Their content is practical, easy to follow, and meets user needs.
Here’s what makes their strategy stand out:
Apollo has laid a solid foundation in search and AI visibility.
With a bit more focus on decision-ready keywords and early-stage content, they can strengthen their reach and continue converting prospects efficiently.
No one should have to tolerate bad content.
