Cognism is an SEO powerhouse, driving significant traffic through strategic content targeting key search intents and delivering strong brand visibility. 

With a monthly organic traffic of 182K and a solid Domain Rating (DR) of 76, Cognism has carved out a dominant space in the B2B marketing and lead generation sectors.

By ranking for a mix of branded, non-branded, and highly competitive industry terms, Cognism is not just capturing traffic but positioning itself as a leading authority. 

Let’s dive into what makes their SEO strategy successful and how you can leverage some of their tactics for your own growth.

Cognism’s SEO Snapshot

Organic Traffic (Monthly)	182K
Domain Rating (DR)	76
Backlinks	20.3K

Cognism Ranks for Every Search Intent

#1 Branded searches: 28.4K visits (Users already familiar with the brand)

#2 Non-branded searches: 153.5K visits (Capturing users before they know the brand)

#3 Informational searches: 168.1K visits (Users seeking knowledge and insights)

#4 Navigational searches: 23.3K visits (Users looking for a specific website or page)

#5 Commercial searches: 128.3K visits (Users researching before making a purchase)

Learn more about SEO Analysis of market leaders: Salesforce SEO Analysis: How They Get 50K+ Organic Monthly Visits

Top Pages Driving Traffic

Page	Keyword	Position	Monthly Traffic
Cognism Homepage	cognism	1	16,002
What is B2B Marketing	b2b marketing strategies	3	11,933
What is B2B Lead Generation	b2b lead generation	1	8,683
What is Lead Generation	lead generation	6	6,851
What is B2B Sales	b2b sales	3	6,739
Buy Email Lists (Blog)	email lists for sale	1	6,517
What is a Go-To-Market Strategy (Blog)	go to market strategy	6	6,204
What is a Sales Strategy	sales strategy	3	3,986
Sales SaaS	saas sales	2	3,899
What is Prospecting	prospecting	3	3,704

#1 Cognism’s homepage ranks #1 for the brand name “Cognism,” ensuring it remains the top destination for users searching for the company directly. This dominance in branded search strengthens brand recall and trust while driving significant organic traffic.

#2 Pages like “What is B2B Marketing” and “What is B2B Lead Generation” rank for industry-relevant queries, pulling in users seeking educational content. These pages act as key entry points, positioning Cognism as an authority in B2B sales and marketing.

#3 Cognism’s blog content, such as “Buy Email Lists”, ranks #1 for high-intent keywords like “email lists for sale.” This page alone brings in significant traffic.

Cognism’s High-Performing Pages Dominate Key Search Segments

#1 Search terms like “B2B marketing strategies” and “B2B lead generation” drive organic traffic to Cognism’s educational pages. These high-intent searches attract marketers actively looking for insights and solutions, establishing Cognism as a go-to resource.

#2 Branded searches such as “Cognism” funnel in users who are already familiar with the company, ensuring a steady stream of engaged visitors. As the leading term, “Cognism” secures 11K monthly searches, making it a cornerstone of the company’s search traffic.

#3 Pages focused on “sales strategy,” “prospecting,” and “go-to-market strategy” rank well for competitive industry terms. These searches indicate an audience looking for actionable B2B sales strategies, increasing the likelihood of lead conversion.

Global Traffic Domination

Top Traffic Sources

#1 United States – 83.5K visits/month (45.9%)

#2 United Kingdom – 26.5K visits/month (14.6%)

#3 India – 20.1K visits/month (11.1%)

#4 Russian Federation – 6.9K visits/month (3.8%)

#5 France – 4.3K visits/month (2.4%)

The United States remains Cognism’s strongest market, contributing nearly half of the total traffic. With 28.1K ranking keywords, it continues to dominate the lead generation space.

India is emerging as a key growth market, adding 2.6K visits this month. Despite a decline of 996 keywords, demand for B2B lead generation solutions remains strong, positioning Cognism for future expansion in this region.

Cognism’s Backlink Profile

Metric	Value
Total backlinks	20.3K
Referring Domains	3.8K
High-Authority Links	Links from Salesforce, Medium, Hubspot

#1 Cognism has secured backlinks from high-authority domains like Salesforce, Medium, and HubSpot. This strengthens Cognism’s credibility in the lead generation and sales intelligence space, helping it rank higher for competitive keywords.

#2 Cognism has focused on securing authoritative and relevant backlinks, which have a stronger impact on SEO rankings and domain trust.

Traffic Breakdown

Source	Value
Organic Search	182K
Paid Search	36

Cognism’s Technical Health

Core Web Vitals (Desktop):

Largest Contentful Paint (LCP): 1.8s (Moderate)

Cumulative Layout Shift (CLS): 0.03 ( Very Good)

Interaction to Next Paint (INP): 82 ms (Excellent)

Source: PageSpeed Insights

Mobile Friendliness: Optimized

#1 Cognism’s Largest Contentful Paint (LCP) sits at 1.8 seconds, which is decent but could be better. A faster LCP means users get to see and interact with content more quickly, reducing bounce rates. 

#2 Cognism excels in delivering a visually stable and highly responsive site. Users won’t experience annoying content shifts while browsing, and interactions feel instant—both critical factors for engagement and conversions.

Here’s How You Can Steal Cognism’s SEO Playbook

#1 Target High-Intent Keywords with Informational Content

Cognism’s pages like “What is B2B Marketing” and “What is B2B Lead Generation” dominate key industry searches. These pages attract marketers actively looking for educational insights, which drives traffic and positions Cognism as a thought leader.

You can implement this strategy by creating well-researched, high-value content that addresses key industry queries in your niche.

#2 Leverage Branded Searches to Build Authority

With 16,002 visits for the branded search term “Cognism,” Cognism maximizes the power of brand recognition. Branded searches provide a steady stream of engaged users who are already familiar with the company.

You can replicate this by building your brand’s presence and trust within your target market, ensuring that users are more likely to search directly for your services.

#3 Focus on High-Quality Backlinks

Cognism’s backlink profile is built on securing quality links from authoritative websites like Salesforce, Medium, and HubSpot. Instead of chasing a high volume of low-quality backlinks, Cognism focuses on earning links from reputable sources, boosting their domain authority.

You can follow suit by creating valuable content that naturally attracts these kinds of backlinks and fostering relationships with influencers and authority sites in your industry.

#4 Optimize Your Core Web Vitals

Cognism’s Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP) scores are excellent, ensuring a smooth user experience. While their Largest Contentful Paint (LCP) of 1.8 seconds is decent, improving it further would enhance user engagement.

You can steal this tactic by focusing on technical SEO elements like image compression, faster server response times, and reducing unnecessary scripts to make your site faster and more user-friendly.

#5 Utilize Geo-targeted Content for Global Traffic

Cognism’s traffic from countries like the United States and United Kingdom shows the importance of geo-targeting. By optimizing your website and content for different regions, you can better serve localized audiences.

Expand your reach by adapting content to specific regional interests and creating subdomains or pages tailored to various geographic markets.

Before We Go

Cognism’s SEO strategy is a prime example of how to blend technical excellence with content-focused optimization. 

By targeting high-intent keywords, building strong backlinks, and ensuring an optimized user experience, they’ve positioned themselves as a dominant player in the B2B lead generation space. 

So, whether you’re just starting or looking to fine-tune your existing SEO approach, there are plenty of strategies you can steal from Cognism to scale your organic reach and traffic. Just remember: focus on quality, relevancy, and user experience to see the best results.

At Concurate, we specialize in expert-driven SEO strategies that drive organic traffic. Ready to take your SEO game to the next level? Let’s collaborate today and watch your rankings grow.

Disclaimer:

The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.