As a leading project management software platform, ClickUp has successfully utilized SEO to become a dominant player in its field.
With over 2 million organic visits every month, ClickUp has built an SEO playbook that covers every angle which includes branded searches, high-intent keywords, and evergreen content that keeps pulling in traffic.
In this analysis, we’ll dive deep into how ClickUp’s SEO performance is contributing to its market leadership and what you can learn from its strategy.
ClickUp’s SEO Snapshot
| Organic Traffic (Monthly) | 2.1M |
| Domain Rating (DR) | 87 |
| Backlinks | 12.3M |
ClickUp Ranks for Every Search Intent
#1 Branded searches: 852.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 1.3M visits (Capturing users before they know the brand)
#3 Informational searches: 1.7M visits (Users seeking knowledge and insights)
#4 Navigational searches: 407.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 770.8K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Pipedrive SEO Analysis: How They Get 820K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| ClickUp Homepage | clickup | 1 | 112,000 |
| ChatGPT Alternatives | chat gpt free, ai tools like chatgpt | 19 | 71,841 |
| Construction Project Management Software | construction project management software | 1 | 33,122 |
| AI Image Generators | ai picture generator | 15 | 32,093 |
| Best Project Management Tools | program management software, top 10 project management tools | 1, 9 | 29,054 |
| Out of Office Message Examples | out of office message | 3, 1 | 27,017 |
| Meeting Agenda | agenda example, meeting agenda | 2, 1 | 17,807 |
| Task Management Software | task management software, best task management software | 2, 11 | 17,494 |
| ClickUp Pricing | clickup, clickup pricing | 4, 1 | 17,487 |
| Tuesday Motivational Quotes for Work | tuesday quotes | 2 | 15,016 |
#1 ClickUp’s homepage dominates branded search, ranking #1 for “ClickUp,” driving significant traffic from users already familiar with the platform.
#2 Industry-specific pages like “Construction Project Management Software” and “Best Project Management Tools” rank for high-intent keywords, securing #1 positions and attracting professionals looking for project management solutions.
#3 Evergreen content such as “Out of Office Message Examples” and “Meeting Agenda” leverage consistent search demand, ranking in top positions for commonly searched workplace queries.
ClickUp Ranks for High-Intent and Evergreen Keywords
#1 High-intent keywords like “task management software” and “program management software” drive significant traffic, targeting users actively searching for productivity tools.
#2 Informational content such as “Tuesday Motivational Quotes for Work” and “AI Image Generators” tap into trending and engaging topics, maintaining steady traffic flow.
#3 Branded searches like “ClickUp Pricing” ensure consistent inbound traffic from users considering ClickUp’s platform for their project management needs.
Global Traffic Domination
Top Traffic Sources
#1 United States – 536.1K visits/month (25.2% of total traffic)
#2 India – 232.4K visits/month (10.9%)
#3 Brazil – 147.4K visits/month (6.9%)
#4 Indonesia – 100.2K visits/month (4.7%)
#5 Philippines – 99K visits/month (4.7%)
The United States leads ClickUp’s traffic share, reinforcing its strong presence in the North American market.
India follows as a rapidly growing market, highlighting increasing adoption in South Asia.
ClickUp’s Backlink Profile
| Metric | Value |
| Total backlinks | 12.3M |
| Referring Domains | 41.2K |
| High-Authority Links | Links from Apple,Microsoft, WordPress, Pinterest |
ClickUp has established a strong backlink profile, with millions of backlinks and a diverse set of referring domains, making it a dominant player in its industry.
The presence of high-authority backlinks from major companies like Apple and Microsoft further boosts its credibility, ensuring high trust and visibility in search results.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.1M |
| Paid Search | 5.8K |
ClickUp Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.4s (Moderate)
Cumulative Layout Shift (CLS): 0.03 (Very Good)
Interaction to Next Paint (INP): 95ms (Very Good)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 ClickUp’s CLS is in excellent shape, providing users with a stable and pleasant browsing experience without unexpected layout shifts.
#2 However, the LCP score of 2.4s could be improved further to enhance load speed, especially for users who prioritize fast, seamless experiences on the platform.
Paid Ad Keywords That Drive Conversions
By targeting a diverse set of keywords, ClickUp is trying to capture attention from both niche audiences and users seeking general productivity tools, positioning itself as a multi-faceted solution.
Top Keywords ClickUp is Running Ads on
#1 “trelo”
#2 “clickup pricing”
#3 “7shifts”
#4 “digital planner”
#5 “calendar planner”
#6 “planner app”
#7 “password storage apps”
#8 “reminders app”
#9 “family calendar app”
#10 “claude ai pricing”
5 Things to Learn from ClickUp’s SEO Playbook
#1 Branded Searches Lead the Way
ClickUp’s homepage ranks #1 for “ClickUp” in branded searches, showing that a strong brand identity is key to driving organic traffic.
They attract users already familiar with the platform, maintaining a steady stream of traffic from loyal customers and prospects alike. This highlights the importance of building brand recognition and dominating your branded search terms.
#2 Rank for High-Intent and Evergreen Keywords
ClickUp ranks for keywords like “task management software” and “best project management tools”, showing that targeting high-intent and evergreen content can yield massive results.
These are keywords that cater to users who are actively searching for solutions to their problems, helping ClickUp drive qualified traffic.
By focusing on high-value keywords and content that has ongoing search demand, ClickUp has successfully captured a large segment of its target audience.
#3 Invest in Diverse Content for Informational and Navigational Searches
ClickUp doesn’t just focus on branded or transactional keywords; they also rank well for informational searches like “out of office message examples” and “meeting agenda”.
These types of content attract users who are seeking knowledge, tips, or how-to guides, bringing in valuable traffic that can lead to conversions.
By diversifying the content strategy and targeting a range of search intents, ClickUp has built a robust and sustainable SEO strategy.
#4 Target International Markets with SEO
ClickUp’s SEO strategy goes beyond the United States, with significant traffic coming from markets like India, Brazil, and Indonesia.
By catering to a global audience, ClickUp ensures that its services are accessible to users across the world.
#5 Build a Strong Backlink Profile
ClickUp has secured over 12.3M backlinks, with high-authority domains like Apple, Microsoft, and Pinterest linking to its pages.
This not only boosts its credibility but also its domain rating (DR) of 87, making it more likely to rank higher on search engine results.
Building quality backlinks from reputable sites is essential for improving SEO performance and establishing industry authority.
Before We Go
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Disclaimer:
This article is an independent analysis based on publicly available data regarding ClickUp’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by ClickUp Inc. All trademarks mentioned are the property of their respective owners.
