While most SaaS blogs chase keywords with vague how-tos and bloated word counts, Deel built an SEO machine that generates nearly 390,000 organic visits/month.

They’re not just ranking. They’re owning search intent across the entire HR, compliance, and remote work spectrum; from “cómo calcular prima vacacional” to “non-cheesy team-building ideas.”

And here’s where it gets more interesting:

• These pages weren’t built for “content velocity.” They were built to solve actual work problems.
• Deel’s SEO is a revenue-aligned growth engine, not a blog-shaped checkbox.

In this teardown, we look into Deel’s real playbook; not just the keywords they target, but how they nail search intent by scenario, and turn mid-funnel moments into lifelong trust loops.

No fluff. No guesswork. Just learnings from one of the smartest SEO operations in SaaS.

Deel’s SEO Snapshot

Organic Traffic (Monthly)	389K
Domain Rating (DR)	77
Backlinks	449K

Deel Ranks for Every Search Intent

#1 Branded searches: 83.9K visits (Users already familiar with the brand)

#2 Non-branded searches: 304.7K visits (Capturing users before they know the brand)

#3 Informational searches: 362.3K visits (Users seeking knowledge and insights)

#4 Navigational searches: 71.7K visits (Users looking for a specific website or page)

#5 Commercial searches: 63.5K visits (Users researching before making a purchase)

Top Pages Driving Traffic

Page	Keyword	Position	Monthly Traffic
Self-Evaluation Examples Blog	self-appraisal comments by employee example	2	28,423
Qué es Salario Diario Integrado (Spanish)	factor de integración 2024	1	12,908
Cómo Calcular Prima Vacacional México (Spanish)	como sacar la prima vacacional	1	12,404
Debilidades Para Decir en una Entrevista Laboral (Spanish)	debilidades para una entrevista	3	7,038
Non-Cheesy Virtual Team Building Activities Blog	team building activities virtual	6	5,559
Deel Home	deel logo	1	5,208
Acta Administrativa (Spanish)	acta administrativa	1	4,969

#1 Work-related guidance drives clicks. The “Cómo Calcular Prima Vacacional México” blog, ranking #1, ensures Deel is the go-to resource for employees navigating vacation pay calculations in Mexico.

#2 Search intent mastery keeps Deel ahead. The “Non-Cheesy Virtual Team Building Activities” blog secures position #6, proving that practical, engaging content tailored to modern workforces pays off.

#3 Niche glossary pages boost visibility. The “Acta Administrativa” page, ranking #1, demonstrates Deel’s ability to dominate hyper-specific HR and compliance-related queries, winning trust in regulated markets.

If you are looking to replicate Deel’s success, focusing on building a winning SEO strategy tailored to your audience and search intent is the key to long-term growth.

Global Traffic Domination

Deel’s traffic map reveals a compelling narrative; the U.S. leads the charge, driving the highest volume of visitors. 

But Mexico is closing the gap fast, showing Deel’s growing influence in Latin America.

Top Traffic Sources

#1 United States – 89.8K visits/month (23.1% of total traffic)

#2 Mexico – 80.1K visits/month (20.6%)

#3 Colombia – 24.2K visits/month (6.2%)

#4 India – 21.2K visits/month (5.5%)

#5 France – 17.9K visits/month (4.6%)

Deel’s Backlink Profile

Metric	Value
Total backlinks	449K
Referring Domains	7.5K
High-Authority Links	Links from Apple, GitHub, Wikipedia

#1 Deel’s backlinks are trust signals. Deel is rubbing shoulders with the internet’s most authoritative players.

#2 7.5K referring domains show Deel is well-connected. A diverse backlink profile strengthens its authority, making it harder for competitors to outrank them

Traffic Breakdown

Source	Value
Organic Search	389K
Paid Search	13K

Deel’s Technical Health

Core Web Vitals (Desktop):

Largest Contentful Paint (LCP): 1.7s (Good)

Cumulative Layout Shift (CLS): 0.03 (Excellent)

Interaction to Next Paint (INP): 127ms (Moderate)

Source: PageSpeed Insights

Mobile Friendliness:  Poor

#1 With an LCP of 1.7 seconds, users aren’t stuck waiting, which means more engagement and fewer bounces.

#2 A near-perfect CLS and a super-responsive INP show that Atlassian is crafting a seamless experience for real users.

#3 While Deel excels in many SEO aspects, its mobile performance lags; a crucial reminder of the importance of mobile optimization in SEO for ensuring a seamless user experience and higher search rankings.

5 Things to Learn from Steal Deel’s SEO Playbook

#1 Template + Tone = Traffic: How Deel Wins with Practical & Humanised Content

Deel pulls in over 15K+ organic visits from two seemingly unrelated topics; self-appraisal examples (12,309 visits) and non-cheesy virtual activities (2,941 visits).

The common thread? Highly practical content with a human-centric tone that speaks to users exactly where they are; whether they’re trying to write a performance review or survive a Zoom team call.

What Deel Did Right:

• Delivered plug-and-play value (70+ ready-to-use self-evaluation examples).
• Injected relatability and tone (e.g., “non-cheesy” angle for team activities).
• Positioned content around real moments of need; not just keywords.

SaaS Playbook: Things to Learn:

• Create content for actual scenarios people Google when they feel stuck (e.g., “need to fill this now,” “help me not sound cringe”).
• Package it as templates, checklists, or quick lists; easy to use = higher share/save rate.
• Use conversational framing to stand out in search results; write like you get them.

Takeaway:
The real SaaS content win? Meet a specific need + make it feel human. Whether it’s HR or remote teams, people crave content that’s both useful and enjoyable to consume.

#2 Content That Coaches: Deel’s Smart Move Into HR Enablement

With 3,500+ combined visits from just two blog posts; peer review feedback examples (2,131 visits) and individual development plan examples (1,457 visits); Deel is proving that SaaS brands can win organic traffic by serving as HR content coaches.

They’re not just ranking; they’re resolving friction points for employees and managers alike.

What Deel Did Right:

• Created ready-to-copy examples that save people time and anxiety in high-stakes HR tasks.
• Packaged feedback and planning into digestible, non-jargony templates.
• Tapped into searches driven by responsibility; users looking to do a good job, not just find information.

SaaS Playbook: Things to Learn:

• Build out content that helps users “sound smart fast”; whether it’s reviews, plans, or team communication.
• Turn vague concepts (like “development”) into structured frameworks with specific phrasing examples.
• Treat each post as a micro-coach; what would a good manager or HR buddy say?

Example from SaaS:
Lattice uses this same content style to drive organic growth; blogging about topics like career growth plans and performance review phrases with a tone that’s clear, caring, and actionable. Learn from their top SEO moves.

Takeaway:
When SaaS brands go beyond tool-selling and lean into content that guides, they win lasting SEO and user trust. Think: “What would I Google five minutes before a meeting with my boss?”

#3 HR Traffic Trifecta: Why Deel Owns the Intent-Rich Middle Funnel

Deel is locking in over 2,600 organic visits per month across just three targeted assets: a W2 employee definition page (981 visits), a SMART leadership goals blog (907 visits), and a Take-Home Pay Calculator (803 visits).

Together, these pieces strike the perfect chord for HR leaders, employees, and curious job seekers; bridging knowledge, ambition, and utility.

What Deel Did Right:

• Created glossary-style pages for simple, high-volume queries like “W2 employee.”
• Addressed aspirational search intent with leadership goal templates that managers can plug-and-play.
• Offered interactive tools that solve practical problems (pay visibility = trust).

SaaS Playbook: Things to Learn:

• Own the definitions that educate first-time buyers and mid-career professionals alike.
• Use listicles and frameworks (like SMART goals) to attract goal-setting professionals; especially team leads.
• Build utility tools that earn repeat traffic and increase time-on-site (e.g., calculators, checklists, ROI estimators).

Takeaway:
The best SaaS content trifectas target “what is this,” “how do I lead it,” and “what’s in it for me.” Nail that combo and you won’t just rank; you’ll retain.

Ready to Build an SEO Engine That Actually Works Like Deel’s?

At Concurate, we help ambitious SaaS companies in replicating intent, provide top-notch content & attain organic traffic.

We’ll help you:

• Identify your ow; high-intent, evergreen terms your ICP is already searching.
• Create tactical, plug-and-play content your users will save, share, and revisit
• Build mini-coach pages, tools, and glossary hubs that win mid-funnel searches and move readers toward action.

If you’ve got blog content that feels like a checkbox; or worse, a money pit; we’ll show you exactly how to flip it into a scalable asset.

Book a free SEO teardown. We’ll analyze your content and send back 3 punchy recommendations you can action right away.

No AI fluff. No keyword stuffing. Just a smarter way to build an SEO flywheel that drives compounding returns.

Disclaimer:

This article is an independent analysis based on publicly available data regarding Deel’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Deel Inc. All trademarks mentioned are the property of their respective owners.