Marketing success is all about connecting the dots between strategy and execution, and no one does it better than ActiveCampaign.
ActiveCampaign’s approach to customer experience automation shows how a seamless blend of email marketing, CRM, and personalization can boost engagement, build trust, and drive conversions.
In this guide, we’ll unpack the strategies that set ActiveCampaign apart—powerful automations, tailored messaging, actionable insights, and more.
You’ll gain practical takeaways to optimize your campaigns, deepen customer relationships, and fuel consistent growth.
To explore similar strategies, check out this article: HubSpot SEO Analysis – Insights & Stats (2025).
Whether you’re scaling up or refining your marketing game, ActiveCampaign’s playbook offers lessons you can’t ignore.
1. ActiveCampaign’s SEO Snapshot
| Total Monthly Traffic | 349K visits |
| Domain Rating (DR) | 90/100 |
| Top Pages | 7304 |
2. Top Pages Driving Traffic
Observations:
- Non-branded queries like “email marketing” and “sales crm” dominate top-of-funnel content.
- ActiveCampaign excels in solution-focused SEO.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| slogans | #1 | 11.0K |
| company slogans | #1 | 2.9K |
| how to be more productive | #3 | 5.6K |
| channel marketing | #2 | 1.8K |
| marketing software | #5 | 8.9K |
| email subject line generator | #1 | 1.0K |
| high ticket affiliate marketing | #9 | 9.9K |
| brand slogans | #1 | 1.2K |
| slogans examples | #1 | 1.7K |
| sponsored content | #3 | 3.6K |
Keyword trends:
- “slogans” and “marketing” keywords drive high traffic (e.g., “company slogans,” “brand slogans,” marketing software”)
- ActiveCampaign secures top positions for tool-focused, solution-oriented queries (e.g., “marketing software,” “email subject line generator”)
- High search volumes cluster around practical, ready-to-use keywords, reflecting a bottom-funnel audience ready to adopt or purchase.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 3,919,392 |
| Referring Domains | 52,794 |
| High-Authority Links | Links from Apple, Shopify and Zapier. |
Insight:
- Most of the links come from content. This shows ActiveCampaign’s strong authority and trust, reinforced by coverage in leading publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 128K |
| Paid Search | 100 |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.3s (Good)
Cumulative Layout Shift (CLS): 0 (Good)
Interaction to Next Paint (INP): 65ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Fully optimized.
Recommendation: Improve site speed on mobile to boost mobile traffic.
7. Paid Search Insights
Top Keywords ActiveCampaign is running Ads on:
1.) “activecampaign pricing”
2.) “active campaing”
3.) “activecampaign integrations”
4.) “active campaign precios”
5.) “active campaign email marketing”
6.) “multi location business marketing”
7.) “agency marketing software”
8.) “site tracking activecampaign”
9.) “activecampaign google ads integration”
10.) “jotform activecampaign integration”
Before We go
ActiveCampaign’s success isn’t just about tools—it’s about a customer-first mindset, smart automation, and a commitment to delivering value.
At Concurate, we help businesses achieve the same by creating marketing strategies that prioritize engagement and results over complexity.
We focus on building meaningful connections through tailored content and thoughtful campaigns designed to grow your brand.
Ready to unlock the full potential of your marketing efforts? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
