121K organic visitors. A DR of 76. 131K backlinks.
Ramp isn’t just ranking; it’s owning high-intent searches.
Their blog dominates queries like “business credit cards with EIN only” and “pending credit card charges,” pulling in thousands of users actively searching for financial solutions.
Their free Mission Statement Generator ranks #1, bringing in decision-makers looking for quick business tools.
If you’re not studying their strategy, you’re giving them the advantage.
Ramp’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 121K |
| Domain Rating (DR) | 76 |
| Backlinks | 131K |
How Ramp Captures Traffic: Breaking Down the Sources
#1 Branded searches: 65.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 56.3K visits (Capturing users before they know the brand)
#3 Informational searches: 100K visits (Users seeking knowledge and insights)
#4 Navigational searches: 40.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 74.1K visits (Users researching before making a purchase)
You might like to read this as well: Xero SEO: How They Get 205K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Ramp’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | ramp | 1 | 35,598 |
| Blog: Business Credit Cards with EIN Only | business credit cards with ein only | 1 | 4,752 |
| Mission Statement Generator | mission statement generator | 1 | 2,705 |
| Careers | ramp careers | 1 | 2,404 |
| Corporate Cards | ramp corporate card | 1 | 2,213 |
| Blog: Pending Credit Card Charges | how long does a transaction stay pending | 1 | 1,728 |
| Small Business | ramp business card | 1 | 1,657 |
| Blog: What is a P-Card | corporate purchasing card | 1 | 1,454 |
| Blog: General and Administrative Expenses | g&a meaning | 4 | 1,394 |
| SBA Loan Calculator | sba loan calculator | 9 | 940 |
Ramp’s Traffic Drivers
#1 The homepage dominates, ranking #1 for “Ramp” and capturing high-intent users already familiar with the brand.
#2 Business finance content delivers, with “business credit cards with EIN only” bringing in thousands of searches.
#3 Free tools like the “Mission Statement Generator” attract decision-makers seeking quick solutions.
Ramp Aligns with Search Intent
#1 Job seekers actively search for “Ramp careers,” making the careers page a strong organic performer.
#2 Educational content pays off, with guides on “pending credit card charges” and “corporate purchasing cards” ranking well.
#3 Practical searches lead to conversions, as calculators and pricing pages help users make informed decisions.
Ramp’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 131K |
| Referring Domains | 4.6K |
| High-Authority Links | Links from Microsoft, Apple, Telegram |
Insights
#1 Ramp’s backlink profile is strong, with 131K total backlinks reinforcing its authority in the financial space.
#2 High-authority links from Microsoft, Apple, and Telegram boost credibility and trustworthiness.
Ramp’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 121.4K | 78.1% |
| India | 7.2K | 4.7% |
| Canada | 4.8K | 3.1% |
| United Kingdom | 3.4K | 2.2% |
| Philippines | 3.2K | 2.0% |
Insights
#1 The U.S. dominates traffic, contributing over three-fourths of Ramp’s total visits.
#2 Emerging markets like India and the Philippines are showing steady growth, indicating global expansion potential.
Ramp’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 114ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Ramp’s CLS score is flawless, ensuring a visually stable experience with no unexpected shifts.
#2 LCP is in a good range, but INP could be improved for a smoother interactive experience.
Traffic Breakdown
| Source | Value |
| Organic Search | 121K |
| Paid Search | 2.9K |
Paid Ad Keywords That Drive Conversion
Ramp is targeting high-intent queries, positioning itself as an alternative to QuickBooks.
Top Keywords Ramp Is Bidding On:
#1 “online accounting software for small business”
#2 “quickbooks free”
#3 “business invoice software”
#4 “ramp expense management”
#5 “wex fleet card”
#6 “outsourcing accounting and bookkeeping services”
#7 “best small business checking account”
Insights
#1 Expense management and invoicing are key focus areas, aligning with its financial automation tools.
#2 Bidding on “best small business checking account” suggests an effort to attract SMBs exploring financial solutions.
Not every SaaS business has Ramp’s traffic engine, but that doesn’t mean you can’t scale effectively. There are cost-efficient strategies to acquire more users without breaking the bank.
How You Can Ramp’s SEO Playbook
#1 Branded Search: Lock in Your Audience
Ramp’s homepage ranks #1 for its brand name, pulling in 35.5K+ visits. This ensures competitors can’t steal their traffic.
Your move? Strengthen your brand presence with PR, link-building, and social media to dominate branded search.
#2 High-Intent Blog Content That Converts
Their blog post on “business credit cards with EIN only” ranks #1 and brings in nearly 5K visitors per month. Ramp understands user intent; educate first, convert later.
Create niche, search-driven content that answers real questions in your industry.
#3 Free Tools That Drive Organic Traffic
Ramp’s Mission Statement Generator ranks #1, pulling in 2.7K+ visitors monthly. A free tool like this attracts businesses looking for quick solutions.
Develop interactive tools that solve small but crucial problems for your audience.
#4 Authority-Boosting Backlinks
With 131K backlinks from 4.6K domains, Ramp builds credibility through strategic link-building. High-authority links from Microsoft, Apple, and Telegram elevate their rankings.
Earn backlinks by creating data-driven content, PR campaigns, and partnerships.
#5 Competitor Keyword Targeting
Ramp bids on QuickBooks-related keywords like “QuickBooks free” and “business invoice software,” positioning itself as a top alternative.
Use paid search to target competitor terms and capture potential customers before they commit elsewhere.
Before We Go
Ramp is owning branded searches, creating valuable content, leveraging tools, building backlinks, and targeting competitors.
If you’re in the financial space, these are the SEO moves you can’t afford to ignore.
Want to craft an expert-driven SEO playbook specific to your brand? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
