CrowdStrike is dominating cybersecurity search traffic.
With 1.1M organic visits a month, they’re pulling in buyers through solution-driven content, ranking for high-value keywords like “endpoint detection and response” and “zero trust security”.
They are locking down industry authority with 24.8K referring domains, including links from Google, Apple, and Microsoft.
If you’re competing in this space, their SEO strategy is a problem; and a playbook you can use.
CrowdStrike’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 1.1M |
| Domain Rating (DR) | 84 |
| Backlinks | 1.9M |
How CrowdStrike Captures Traffic: Breaking Down the Sources
#1 Branded searches: 836.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 308.1K visits (Capturing users before they know the brand)
#3 Informational searches: 1.1M visits (Users seeking knowledge and insights)
#4 Navigational searches: 758.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 801.1K visits (Users researching before making a purchase)
You might like to read this as well: SentinelOne’s SEO: How They Get 90K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving CrowdStrike’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.crowdstrike.com/en-us/ | crowdstrike | 1 | 325,528 |
| https://www.crowdstrike.com/ja-jp/ | crowdstrike | 2 | 42,984 |
| https://www.crowdstrike.com/en-au/ | crowdstrike | 1 | 16,935 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/endpoint-security/endpoint-detection-and-response-edr/ | edr | 2 | 14,289 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/threat-intelligence/dark-web/ | dark web | 8 | 14,260 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/zero-trust-security/ | zero trust security | 4 | 11,249 |
| https://www.crowdstrike.com/en-gb/ | crowdstrike | 1 | 11,073 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/malware/types-of-malware/ | types of malware | 1 | 9,582 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/cyberattacks/common-cyberattacks/ | types of cyber attacks | 4 | 9,215 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/threat-intelligence/ | threat intelligence | 2 | 9,032 |
CrowdStrike’s SEO Power Plays
#1 The homepage dominates, ranking #1 for “CrowdStrike” and pulling in users already familiar with the brand.
#2 Regional sites expand reach, with the Japan and Australia pages driving thousands of visits from international markets.
#3 Educational content scales traffic, with “Endpoint Detection and Response” and “Dark Web” guides ranking for key cybersecurity queries.
CrowdStrike Wins with Search Intent
#1 High-intent visitors land on “Zero Trust Security” and “Threat Intelligence” pages, signaling strong demand for advanced solutions.
#2 Cyberattack-related searches fuel visibility, with guides on “Common Cyberattacks” and “Types of Malware” capturing security-conscious users.
#3 Product-driven queries convert, as “CrowdStrike Falcon” and “Managed Detection and Response” pages rank for solution-specific searches.
CrowdStrike’s content strategy aligns with B2B SaaS content marketing best practices by balancing branded, non-branded, and informational searches.
CrowdStrike’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.9M |
| Referring Domains | 24.8K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon |
Insights
High-authority backlinks from Google, Apple, and Microsoft reinforce its credibility, making it a go-to source in the cybersecurity space.
CrowdStrike’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 501.9K | 43.9% |
| Japan | 69K | 6.0% |
| India | 59.8K | 5.2% |
| Germany | 55K | 4.8% |
| Australia | 44.5K | 3.9% |
Insights
#1 The United States dominates traffic, contributing nearly 44% of total visits, indicating a strong presence in its primary market.
#2 Japan and Germany are experiencing rapid traffic growth, signaling increasing cybersecurity interest in these regions.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.1M |
| Paid Search | 2.6K |
Paid Ad Keywords That Drive Conversion
Branded keywords lead the pack, with bids on “CrowdStrike pricing” and “CrowdStrike company” ensuring searchers land directly on their pages.
Top Keywords CrowdStrike Is Bidding On:
#1 “crowdstrike pricing”
#2 “cloud cyber security”
#3 “crowdstrike vulnerability management”
#4 “crowdstrike company”
#5 “cnapp vendors”
#6 “crowd strick”
#7 “crowdstrike logscale”
Insights
#1 Competitive positioning is in play, as bidding on “CNAPP vendors” helps capture users comparing cloud security solutions.
#2 Misspellings matter, with “Crowd Strick” proving they’re scooping up traffic from common search errors.
How You Can Steal CrowdStrike’s SEO Playbook
#1 Branded Search Dominance Brings in 836K+ Visits
CrowdStrike owns its brand name in search. Their homepage alone pulls in 325K+ visits from people searching for “CrowdStrike,” while regional pages in Japan (42K+ visits) and Australia (16K+ visits) expand global reach.
Takeaway: If you’re not ranking #1 for your brand, fix it now. Optimize your homepage, strengthen internal linking, and build branded backlinks.
#2 Deep Educational Content
CrowdStrike’s Cybersecurity 101 hub fuels organic growth. Their EDR page (14K+ visits) ranks #2, while their Dark Web guide (14K+ visits) and Zero Trust Security page (11K+ visits) attract users looking for in-depth insights.
Takeaway: Build a content hub around core cybersecurity topics. Cover foundational and advanced concepts, optimize for search intent, and earn backlinks from industry sites.
#3 Competitive Product Pages Capture High-Intent Buyers
Pages focused on “CrowdStrike Falcon” and “Managed Detection and Response” rank for solution-specific searches, ensuring users researching cybersecurity tools land on their site.
Takeaway: Create dedicated product pages optimized for high-intent searches. Include detailed comparisons, case studies, and clear CTAs to drive conversions.
#4 Authority-Boosting Backlinks from Google, Apple & Microsoft
With 1.9M backlinks from 24.8K referring domains, CrowdStrike has established it’s authority. High-authority links from Google, Apple, Microsoft, and Wikipedia strengthen its SEO dominance.
Takeaway: Prioritize link-building with thought leadership content, guest posts, and digital PR. Target cybersecurity publications and authoritative tech sites.
#5 International SEO Expands Global Reach
CrowdStrike’s localized domains; including Japan (69K+ visits), Germany (55K+ visits), and Australia (44K+ visits); help them capture non-English-speaking markets and boost visibility worldwide.
Takeaway: If you have a global audience, invest in international SEO. Optimize localized domains, translate high-performing content, and build region-specific backlinks.
Final Thoughts: Why CrowdStrike’s SEO Works
They dominate branded searches like “CrowdStrike” (836K+ visits), attract traffic with high-value cybersecurity content, and convert with product-driven pages like “CrowdStrike Falcon”.
If you’re in cybersecurity, this is the SEO strategy to study. Apply these expert-driven tactics, refine your content strategy, and start taking back market share.
Need professional help to increase your organic traffic? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
