When I Work has established itself as a leader in employee scheduling and time tracking software, boasting a robust Domain Rating (DR) of 76 and attracting over 250K organic visits each month.
But what’s driving this success?
Their comprehensive platform offers features like efficient scheduling, seamless time tracking; catering to the needs of modern shift-based workplaces.
From high-performing login pages to insightful blog content on team building and employee appreciation, When I Work creates value at every touchpoint.
When I Work’s SEO Metrics
| Organic Traffic (Monthly) | 250K |
| Domain Rating (DR) | 76 |
| Backlinks | 27.6K |
How When I Work Captures Traffic: Breaking Down the Sources
#1 Branded searches: 217.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 31.7K visits (Capturing users before they know the brand)
#3 Informational searches: 65.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 220.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 171.5K visits (Users researching before making a purchase)
Key Takeaway: Strong branded search performance reflects When I Work’s authority, while a well-balanced mix of informational and commercial content captures broader search intent.
You might like to read this as well: Sling SEO: How They Get 140K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving When I Work’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://wheniwork.com/ | when i work | 1 | 156,853 |
| https://login.wheniwork.com/ | when i work login | 1 | 52,181 |
| https://wheniwork.com/blog/team-building-games | team bonding games | 2 | 6,583 |
| https://wheniwork.com/pricing | when i work | 1 | 3,565 |
| https://app.wheniwork.com/login | when i work | 1 | 3,459 |
| https://help.wheniwork.com/ | when i work | 1 | 3,248 |
| https://wheniwork.com/features/employee-scheduling-software | when i work | 1 | 2,875 |
| https://wheniwork.com/blog/employee-appreciation-ideas | employee appreciation | 6 | 1,298 |
| https://wheniwork.com/blog/how-to-keep-a-positive-attitude-at-work | positive attitude | 2 | 1,235 |
| https://login.wheniwork.com/register | when i work login | 1 | 1,088 |
When I Work’s Traffic Strategy
#1 The homepage pulls in major traffic, ranking #1 for “when i work” and attracting 156.8K monthly visits.
#2 Login pages provide seamless access, with the main login page securing 52.1K visits and a top position for “when i work login.”
#3 Informational content drives value, with the “team-building games” blog post ranking #2 and generating 6.5K visits.
#4 When I Work’s ability to balance branded and non-branded searches reflects the same strategic precision seen in successful B2B SaaS growth tactics.
When I Work Wins with Search Intent
#1 High-intent searches deliver results, with the pricing page capturing 3.5K monthly visits from users evaluating the platform.
#2 Strategic login pages boost engagement, with the app login page drawing 3.4K visits and ranking #1 for “when i work.”
#3 Targeted educational content performs well, with the “employee appreciation ideas” post bringing in 1.2K visits and ranking #6.
#4 Their success with commercial intent keywords shows the impact of strategic SaaS adoption methods.
When I Work’s Global Reach: Where the Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| United States | 249.3K | 79.8% |
| Canada | 27.7K | 8.9% |
| United Kingdom | 9.5K | 3.0% |
| Australia | 6.3K | 2.0% |
| India | 3.7K | 1.2% |
Insights
#1 Strong U.S. presence: Nearly 80% of total traffic comes from the United States, highlighting a strong domestic user base.
#2 Growth in India: Despite being a smaller market, India saw an increase in monthly visits, signaling potential for future growth.
Traffic Breakdown
| Source | Value |
| Organic Search | 250K |
| Paid Search | 737 |
When I Work’s Technical Health: Fast and Stable Performance
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Great)
Cumulative Layout Shift (CLS): 0.05 (Good)
Interaction to Next Paint (INP): 59ms (Excellent)
Source: PageSpeed Insights
Insights
#1 An LCP of 0.9s ensures users experience quick content visibility, reducing bounce rates.
#2 A low CLS of 0.05 reflects a stable interface, minimizing layout shifts and improving user satisfaction.
Paid Ad Keywords That Drive Conversion
Targeting Competitor Traffic: Bidding on “7shifts – schedule” shows a strategy to capture users exploring rival platforms.
PPC Strategy: Paid Search Insights
#1 “shared calendar app”
#2 “best schedule app”
#3 “scheduling template”
#4 “when i work schedule”
#5 “7shifts – schedule”
#6 “best time clock”
#7 “time sheet template excel”
Insights
#1 Emphasis on Scheduling Tools: Keywords like “best schedule app” and “scheduling template” align with core product offerings, reinforcing When I Work’s niche.
#2 Practical Solutions Focus: Terms like “time sheet template excel” and “best time clock” attract users seeking immediate, actionable resources.
How You Can Steal When I Work’s SEO Playbook
#1 Optimize for Branded Searches
When I Work capitalizes on strong brand recognition, with 217.6K monthly visits stemming from branded searches. Their homepage ranks #1 for the keyword “when i work,” drawing in over 150K visits. This demonstrates the power of building and maintaining a recognizable brand to drive organic traffic.
Takeaway: Invest in brand-building strategies to ensure your company becomes a go-to resource in your industry.
#2 Provide Seamless User Access
The platform’s login page ranks #1 for “when i work login,” attracting 52.1K monthly visits. By offering easy access to their services, When I Work enhances user experience and encourages repeat engagement.
Takeaway: Ensure your website’s navigation is intuitive, allowing users to find and access essential features effortlessly.
#3 Create Valuable Informational Content
Their blog post on “team-building games” ranks #2 for the keyword “team bonding games,” generating 6.5K monthly visits. This highlights the effectiveness of producing content that addresses common workplace challenges.
Takeaway: Develop content that provides practical solutions to your audience’s pain points, establishing your brand as a helpful resource.
#4 Focus on User Intent with Strategic Pages
The pricing page captures 3.5K monthly visits from users searching for “when i work,” indicating a high intent to evaluate the platform. By aligning content with user intent, When I Work effectively guides potential customers through the decision-making process.
Takeaway: Align your content strategy with the various stages of the buyer’s journey to meet user expectations and drive conversions.
#5 Leverage Technical Excellence
When I Work’s website showcases impressive technical health, with a Largest Contentful Paint (LCP) of 0.9s and a Cumulative Layout Shift (CLS) of 0.05, ensuring a smooth user experience.
Takeaway: Prioritize technical SEO aspects like site speed and stability to enhance user satisfaction and search engine rankings.
Final Thoughts: Why When I Work’s SEO Works
When I Work’s success is amplified by its strong U.S. presence, with nearly 80% of its traffic originating from the United States.
Additionally, their focus on practical solutions, as evidenced by content targeting keywords such as “time sheet template excel,” positions them as a valuable resource for businesses seeking effective workforce management tools.
This demonstrates how aligning content with user intent can establish credibility and attract the right audience.
Want to apply expert-driven strategies to bring organic traffic for your own business? Let’s talk.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
