Oyster attracts over 142K monthly visits by securing top spots for salary and tax-related searches.
Backlinks from trusted sources like Wikipedia and Forbes strengthen their authority, while high-performing resource pages continue to engage and convert.
Here’s a detailed breakdown of what Oyster is doing right and how you can replicate their success.
Oyster SEO: The Key Metrics
| Organic Traffic (Monthly) | 142K |
| Domain Rating (DR) | 70 |
| Backlinks | 20K |
How Oyster Captures Traffic: The Top Sources
#1 Branded searches: 16.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 125.2K visits (Capturing users before they know the brand)
#3 Informational searches: 138.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 8.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 16.5K visits (Users researching before making a purchase)
You might like to read this as well: G-P SEO: How They Get 50K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Oyster’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.oysterhr.com/ | oyster | 3 | 16,384 |
| https://www.oysterhr.com/library/canada-workers-benefit | what is the canada workers benefit | 1 | 10,364 |
| https://www.oysterhr.com/library/average-salary-germany | average salary germany | 3 | 8,761 |
| https://www.oysterhr.com/library/average-salary-in-philippines | average salary philippines | 1 | 7,969 |
| https://www.oysterhr.com/glossary/eor | eor | 1 | 6,183 |
| https://www.oysterhr.com/glossary/vesting | vesting | 1 | 5,604 |
| https://www.oysterhr.com/library/how-to-calculate-raise-percentage | what is a good raise percentage | 1 | 4,133 |
| https://www.oysterhr.com/library/how-are-bonuses-taxed | do bonuses get taxed higher | 1 | 3,788 |
| https://www.oysterhr.com/library/what-holidays-do-you-get-paid-time-and-a-half-in-the-united-states | is presidents day time and a half | 5 | 3,343 |
| https://www.oysterhr.com/glossary/non-employee | nonemployee compensation | 1 | 3,072 |
Key Wins:
#1 The homepage remains a strong driver, ranking #3 for “oyster” and drawing in users already familiar with the brand.
#2 Resource-driven pages deliver value, with the “Canada Workers Benefit” guide pulling in over 10K visits monthly for searches like “what is the Canada workers benefit.”
#3 Salary-focused content ranks well, with the “Average Salary Germany” and “Average Salary Philippines” pages securing top positions for high-interest queries.
How Oyster Captures Search Intent
#1 Salary-related searches work well, as guides like “average salary Germany” and “average salary Philippines” attract users seeking financial insights.
#2 Informational content pays off, with the “how to calculate raise percentage” guide ranking #1 and helping users with salary-related decisions.
#3 Tax-related searches convert, with the “how are bonuses taxed” page securing over 3.7K visits from users navigating complex tax questions.
Oyster’s Global Reach: Where the Traffic Comes From
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 81.7K | 57.6% |
| Canada | 13.8K | 9.7% |
| India | 9.6K | 6.8% |
| Philippines | 7.2K | 5.1% |
| United Kingdom | 4.7K | 3.3% |
Insights:
#1 The United States is the dominant traffic source, contributing over half of the total visits.
#2 Canada shows strong growth with a 2.3K increase, signaling growing interest in the region.
Oyster’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 20K |
| Referring Domains | 2K |
| High-Authority Links | Links from Wikipedia, Forbes, Github |
Insights
#1 Oyster’s backlink profile is supported by high-authority sites like Wikipedia and Forbes, boosting its credibility and trustworthiness.
#2 With 20K backlinks from 2K referring domains, Oyster benefits from a diverse and strong link-building strategy.
Traffic Breakdown: Organic vs. Paid
| Source | Value |
| Organic Search | 142K |
| Paid Search | 429 |
Paid Keywords: Where Oyster Targets Conversions
Oyster is strategically targeting competitor terms like “deel eor” to capture traffic from users considering alternative HR solutions.
Top Keywords Oyster Is Bidding On:
#1 “cloud based hr”
#2 “oyster recruitment”
#3 “deel eor”
#4 “infor global hr”.
#5 “employee of record”
#6 “overseas manpower recruitment agency”
#7 “uk payroll services”
Insight:
By bidding on niche terms like “overseas manpower recruitment agency” and “uk payroll services,” Oyster is aiming to attract businesses seeking specialized global HR support.
How You Can Steal Oyster’s Playbook
#1 Salary-Focused Content Drives Search Visibility
Oyster’s “Average Salary Germany” and “Average Salary Philippines” pages rank in the top 3 and bring in over 16K combined monthly visits. Salary-related content taps into user curiosity about global pay scales.
Takeaway: Create detailed salary guides focused on high-interest locations and industries to capture traffic from users seeking financial insights.
#2 Informational Content Answers User Questions
The “How to Calculate Raise Percentage” page ranks #1 and generates over 4K monthly visits. Oyster’s success with informational content shows that users respond well to direct answers to common salary-related questions.
Takeaway: Build content around practical, high-volume questions that users actively search for. Offer clear answers and actionable insights.
#3 Strong Performance in Tax-Related Searches
The “How Are Bonuses Taxed” page ranks #1 and attracts nearly 3.8K visits each month. Oyster’s focus on complex financial topics positions them as a reliable resource for users navigating tax rules.
Takeaway: Target high-interest tax-related keywords with easy-to-understand guides to establish authority and capture search intent.
#4 Strategic Keyword Bidding to Capture Competitor Traffic
Oyster bids on competitor terms like “Deel EOR” and “Cloud-Based HR,” allowing them to intercept high-value traffic from users considering alternative solutions.
Takeaway: Identify competitor terms in your niche and bid on them to capture high-intent traffic from users exploring alternatives.
#5 High-Authority Backlinks Strengthen Rankings
With backlinks from trusted sources like Wikipedia and Forbes, Oyster benefits from increased credibility and improved search rankings. Their 20K backlinks from 2K referring domains reinforce their domain strength.
Takeaway: Focus on earning backlinks from industry-leading platforms to boost your domain authority and search positioning.
Final Thoughts: Why Oyster’s SEO Works
Oyster’s expert-driven SEO strategy combines high-performing salary and tax-related content, strategic keyword bidding, and authority-building through backlinks from trusted sites.
Their ability to capture both informational and commercial intent has created a balanced and effective search presence.
Need professional help to increase visibility, authority, and conversion rates in your market? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
