Breathe, one of the most known software in the field of HR, is an SEO powerhouse pulling in 210K organic visits per month with a DR of 72.
Their strategy? A blend of high-ranking calculators, authority-building blogs, and hyper-relevant branded search dominance.
With 186.8K visits from informational searches alone, Breathe has effectively developed strategies for capturing and converting HR professionals before they even consider a competitor.
Let’s break down exactly what they’re doing right and how you can learn from their strategy.
Breathe’s SEO Power at a Glance
| Organic Traffic (Monthly) | 210K |
| Domain Rating (DR) | 72 |
| Backlinks | 15.8K |
Where Breathe’s Traffic Comes From
| Search Type | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 107.3K | Users searching specifically for Breathe HR |
| Non-Branded Searches | 102.9K | Capturing users before they even know about the brand |
| Informational Searches | 186.8K | Users looking for HR insights and solutions |
| Navigational Searches | 94.3K | Users searching for a specific website or page |
| Commercial Searches | 106K | Users researching before making a purchase |
Key Learning: Unlike many brands that rely on branded search, Breathe thrives by ranking for high-value informational and commercial queries.
You might like to read this as well: Superworks SEO: How They Get 64K+ Organic Monthly Visits
Top Pages Responsible for Breathe’s SEO Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.breathehr.com/en-gb/ | breathe hr | 1 | 93,644 |
| https://www.breathehr.com/en-gb/blog/topic/health-and-wellbeing/8-signs-youre-dealing-with-a-micro-manager-and-how-to-manage-them | micromanagement | 1 | 23,588 |
| https://www.breathehr.com/en-gb/resources/working-hours-calculator | work hours calculator | 3 | 16,162 |
| https://www.breathehr.com/en-gb/resources/bradford-factor-calculator | bradford factor score | 2 | 7,672 |
| https://www.breathehr.com/en-gb/pro-rata-calculator | pro rata calculator | 3 | 7,017 |
| https://www.breathehr.com/en-gb/resources/holiday-calculator | annual leave calculator uk | 1 | 6,784 |
| https://www.breathehr.com/en-gb/blog/topic/business-process/why-is-human-resources-important | why are human resources important | 3 | 3,542 |
| https://www.breathehr.com/en-gb/resources/ni-calculator | national insurance increase calculator | 2 | 3,390 |
| https://www.breathehr.com/en-gb/blog/topic/recruiting-talent/what-is-a-probation-period | probation period | 4 | 2,637 |
| https://www.breathehr.com/en-gb/hr-software/hr-software-prices | breathe hr | 1 | 2,170 |
Breathe’s SEO Power Plays
#1 The homepage dominates, ranking #1 for “Breathe HR” and attracting users already familiar with the brand.
#2 The Micromanagement blog post pulls in high-intent visitors searching for workplace management insights.
#3 HR Calculators drive conversions, with tools like the Working Hours Calculator and Bradford Factor Calculator meeting essential HR needs.
Breathe Wins with Search Intent
#1 Workplace tools attract users, with “Pro Rata Calculator” and “Holiday Calculator” helping professionals manage payroll and leave.
#2 Educational content drives engagement, with the blog on “Why Is Human Resources Important?” ranking for HR-related queries.
#3 Searchers in need of HR software find their way, as the Pricing Page ranks for “Breathe HR,” ensuring ready-to-buy visitors convert.
Breathe’s Global SEO Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United Kingdom | 160.2K | 76.7% |
| United States | 16.3K | 7.8% |
| India | 7.9K | 3.8% |
| Australia | 3.9K | 1.9% |
| Philippines | 3.3K | 1.6% |
Insights
#1 The United Kingdom dominates traffic, contributing over 75%, indicating a strong local brand presence.
#2 Emerging markets like India and Australia are gaining traction, presenting an opportunity for localized content strategies.
Breathe’s Backlink Profile
| Metric | Value |
| Total backlinks | 15.8K |
| Referring Domains | 1.9K |
| High-Authority Links | Links from Apple, BBC, TheGuardian |
#1 High-quality backlinks from Apple, BBC, and The Guardian boost Breathe’s credibility and search rankings.
#2 With 1.9K domains, there’s room to expand link diversity and strengthen domain authority further.
Traffic Breakdown
| Source | Value |
| Organic Search | 210K |
| Paid Search | 3 |
Breathe’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Great)
Cumulative Layout Shift (CLS): 0.02 (Excellent)
Interaction to Next Paint (INP): 92ms (Good)
Source: PageSpeed Insights
#1 With an LCP of just 1s, Breathe ensures users get a smooth and speedy experience, boosting engagement and retention.
#2 A CLS of 0.02 means pages remain visually stable, reducing frustration and improving usability.
A seamless user experience, combined with well-structured pages, plays a vital role in ensuring high engagement and retention. Implementing structured content strategies that scale efficiently can further enhance organic visibility,
5 Things to Learn From Breathe’s Playbook
#1 How BreatheHR Turned “Micromanaging” and “Benefits Packages” Into SEO Gold
Two blog posts; one on “micromanaging meaning” (5.3K volume) and another on “benefits packages” (900 volume); are quietly raking in 5,500+ monthly visits to BreatheHR’s domain.
These aren’t content pieces about product updates or leadership advice; they’re high-intent definitions and breakdowns of workplace concepts their users Google daily.
What BreatheHR Did Right:
- Targeted evergreen, definitional keywords with real search volume.
- Created in-depth, accessible content that resonates with HR pros.
- Positioned themselves as a go-to utility resource in the HR workflow.
SaaS Playbook: Things To Learn:
- Don’t ignore entry-point content. Definitions can be your top funnel.
- Own the basics first. Ranking for “what is X” terms builds authority and intent match.
- Design for utility, not clicks. Pages solve problems, not just attract readers.
Takeaway:
If you’re a SaaS founder or CMO and your blog only talks about your product or category-level insights, you’re leaving real traffic (and pipeline) on the table. BreatheHR’s strategy proves: owning “boring” keywords builds brand trust and drives compound SEO returns.
#2 HR Calculators = Traffic Machines
Breathe’s HR calculators are a goldmine, pulling in thousands of visits per month by ranking high for practical HR-related searches.
Learning: Create interactive tools that solve real problems in your industry. These pages rank well, drive engagement, and bring in ready-to-convert users.
#3 Authority-Building Content Wins Big
Their Micromanagement blog post ranks #1 for “micromanagement” and brings in 23.5K visits per month. Another high-ranking blog, “Why Is Human Resources Important?”, pulls in 3.5K visits, proving that thought leadership matters.
Learning: Write deep-dive, expert-driven content that targets high-volume, low-competition keywords. The right blog post can become a long-term traffic driver.
#4 Local SEO Strengthens Market Position
Breathe gets 76.7% of its traffic from the UK, proving their strong regional presence. But with 7.8% from the U.S. and 3.8% from India, there’s growing potential for international expansion.
Learning: Optimize for local and international SEO. Use location-specific keywords, create region-specific content, and adapt your off-page SEO strategy to expand globally.
#5 Backlinks from Big Players Boost Authority
Breathe has 15.8K backlinks from 1.9K referring domains, with high-authority links from Apple, BBC, and The Guardian. These links skyrocket credibility and rankings.
Learning: Focus on earning backlinks from high-authority sites. Get featured in industry publications, news outlets, and business blogs to strengthen your domain’s authority.
Before We Go
If your SEO strategy still leans on blog posts no one reads or tools no one uses, it’s time for a reset.
At Concurate, we build performance-driven content ecosystems—ones that blend practical tools, expert insights, and regional SEO strategies to win search and convert decision-makers.
Want a content engine that delivers leads, not just clicks? Book your free strategy call. Let’s architect it together.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Breathe HR’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Breathe HR Inc. All trademarks mentioned are the property of their respective owners.
