OCTanner’s content on workplace culture, employee recognition, and appreciation events attracts both HR professionals and employees searching for ideas
The “60 Heartfelt Employee Appreciation Quotes” page alone brings in 26,000 visits a month. OCTanner’s homepage ranks #1 for its brand name, pulling in thousands more.
With 50K monthly organic visits, 34.9K backlinks, and strong rankings for both branded and non-branded keywords, OCTanner is everywhere. Here’s a breakdown of how they do it.
OCTanner’s SEO Snapshot
| Organic Traffic (Monthly) | 50K |
| Domain Rating (DR) | 76 |
| Backlinks | 34.9K |
OCTanner Ranks for Every Search Intent
#1 Branded searches: 9,2K visits (Users already familiar with the brand)
#2 Non-branded searches: 40.6K visits (Capturing users before they know the brand)
#3 Informational searches: 47K visits (Users seeking knowledge and insights)
#4 Navigational searches: 8.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 9.2K visits (Users researching before making a purchase)
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Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| 60 Heartfelt Employee Appreciation Quotes | employee appreciation quotes | 1 | 26,000 |
| O.C. Tanner Homepage | oc tanner | 1 | 4,845 |
| Types of Company Culture | workplace culture examples | 1 | 3,225 |
| How to Celebrate Employee Appreciation Day | national employee appreciation day | 6 | 1,782 |
| O.C. Tanner Careers | oc tanner jobs | 1 | 1,218 |
| Guide to Employee Recognition Programs | employee recognition programs | 12 | 941 |
| Employee Service Award Guide | employee service award programs | 1 | 884 |
| Employee Appreciation Quotes (UK) | words of appreciation for good work done | 1 | 843 |
| Creative Ways to Appreciate Employees | ways to show appreciation to employees | 2 | 652 |
| 7 Creative Ideas for National Boss Day | best boss day | 1 | 574 |
#1 Quotes drive massive traffic, with the “60 Heartfelt Employee Appreciation Quotes” page ranking #1 and pulling in 26K monthly visits from users searching for the perfect words.
#2 The homepage holds strong, securing the #1 spot for “OC Tanner” and attracting visitors familiar with the brand.
#3 Workplace culture insights pay off, as the “Types of Company Culture” page dominates searches for “workplace culture examples.”
OCTanner Wins with Search Intent
#1 Employees and HR professionals turn to trusted sources, making content like “Employee Service Award Guide” a go-to for recognition ideas.
#2 Event-driven pages thrive, with the “How to Celebrate Employee Appreciation Day” article ranking for searches tied to annual recognition moments.
#3 Career seekers find their way, as the “O.C. Tanner Careers” page ranks #1 for “OC Tanner jobs,” bringing in potential hires directly.
Global Traffic Domination
The U.S. drives the majority of organic traffic, contributing over half of all visits. India emerges as a strong secondary market, holding nearly one-fifth of total traffic.
Top Traffic Sources
#1 United States – 28.9K visits/month (58.0% of total traffic)
#2 India – 9.6K visits/month (19.3%)
#3 Canada – 2.2K visits/month (4.5%)
#4 Philippines – 2K visits/month (4.0%)
#5 United Kingdom – 1.7K visits/month (3.3%)
OCTanner’s Backlink Profile
| Metric | Value |
| Total backlinks | 34.9K |
| Referring Domains | 3.7K |
| High-Authority Links | Links from Apple,Forbes, Microsoft, Hubspot |
#1 With 34.9K backlinks from 3.7K domains, OCTanner has built a strong link network that boosts its authority.
#2 High-authority links from Apple, Forbes, Microsoft, and HubSpot enhance credibility and trust in the HR and employee recognition space.
Traffic Breakdown
| Source | Value |
| Organic Search | 50K |
| Paid Search | 117 |
Paid Ad Keywords That Drive Conversions
The focus is on high-intent searches related to employee recognition, ensuring visibility when companies seek award ideas and appreciation frameworks.
Keywords targeting templates and examples suggest a strategy to attract HR professionals looking for ready-to-use recognition solutions.
Top Keywords OCTanner is Running Ads on
#1 “list of award categories for employees”
#2 “how to praise a team for good work”
#3 “outstanding recognition award wording examples”
#4 “employee rewards and recognition program examples”
#5 “rewards and recognition framework”
#6 “how to appreciate team leader”
#7 “types of rewards for employees”
#8 “employee appreciation certificate template”
#9 “awards category for employees”
#10 “recognition for employees examples”
Here’s How You Can Steal OCTanner’s SEO Playbook
#1 Ranking for Every Search Intent
OCTanner doesn’t just show up in search results; it owns them across all intent types. From branded queries to informational searches, it ensures visibility at every stage. Whether users are learning about employee appreciation or actively searching for recognition programs, OCTanner is right there.
#2 Dominating High-Volume Keywords
OCTanner targets topics people actually search for, ensuring it ranks for high-traffic, evergreen keywords that keep bringing in visitors.
#3 Strong Backlink Game
With 34.9K backlinks from 3.7K referring domains, OCTanner has built a rock-solid authority in the HR space. Links from big names like Apple, Forbes, and Microsoft further boost its credibility, making its content more trustworthy in the eyes of search engines.
#4 Event-Driven Content for Consistent Traffic
Annual events like Employee Appreciation Day are built-in traffic boosters. OCTanner’s content around these moments, like “How to Celebrate Employee Appreciation Day,” ensures it ranks when interest spikes, keeping traffic consistent year after year.
Implementing effective company culture strategies can significantly enhance employee engagement and satisfaction.
#5 Smart Use of Paid Search
OCTanner doesn’t just rely on organic traffic. It runs paid ads on high-intent keywords like “employee rewards and recognition program examples” and “how to praise a team for good work.”
This ensures visibility exactly when HR professionals are searching for solutions, capturing potential customers at the decision-making stage.
Before We Go
OCTanner’s expert-driven SEO strategy is about owning the conversation around employee recognition.
Their top pages align with real user searches, their backlink profile boosts credibility, and their search intent coverage ensures they reach the right audience at every stage.
Whether it’s HR teams looking for award ideas or job seekers exploring careers, OCTanner has positioned itself exactly where it needs to be.
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Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
