Top HR Tech Content Agencies
HR executives don’t buy software.
They buy solutions that attract top talent, engage employees, reduce turnover, and eliminate compliance headaches.
Your HR tech SaaS might be a game-changer, but if your content doesn’t speak their language, they’ll ignore it.
HR leaders don’t care about cutting-edge AI. They care about people. That’s why HR tech blogs that sound like a tech manual or are mass-produced using AI flop.
The best HR tech SaaS companies know this. Just look at how Achievers, Blink, Keka, and Advantage Club strategize and craft their content.
To achieve results like theirs, you need a content agency that truly understands HR and can persuade executives to try your SaaS.
This guide reveals 11 top HR tech content agencies you should check out before making a decision.
Essential Green Flags to Look for When Choosing an HR Tech Content Agency
HR tech solutions evolve at breakneck speed. Vendor competition is fierce. Your prospective clients are bombarded with endless options, and standing out is really challenging.
As someone responsible for planning, developing, and implementing your organization’s marketing strategy, you know a misstep in choosing the wrong HR tech content agency can be costly.
Thus, it is vital to select an agency that checks the following essential parameters.
HR Tech Knowledge: Ensure the agency has a thorough understanding of HR technology, including different software solutions, industry challenges, and emerging trends.
Target Audience Awareness: Verify if they can effectively target your ideal audience, whether HR professionals, business leaders, or potential users of HR tech tools.
Engaging Writing Style: Assess their ability to develop compelling yet informative content that resonates with your target audience.
Content Formats: Do they produce a variety of content formats, such as blog posts, articles, case studies, and social media content?
Thought Leadership: Evaluate if they can generate high-quality thought leadership content that positions your company as a domain expert.
Focusing on these criteria can help you make a well-informed choice that protects your bottom line, brand, and team’s hard-won reputation.
11 Leading HR Tech Content Agencies You Should Know
The agencies we recommend align with our selection criteria. After careful research and consideration, we’ve narrowed our list to the following top picks.
Read on to find out which HR tech content agency can best elevate your brand, deliver measurable results, and capture the attention of your target audience.
- Concurate
- Walker Sands
- Red Branch Media
- PRLab
- Carter House Copy
- Brafton
- SimplerTiger
- Flow Agency
- Get More HR Clients
- Talent Tech PR
- HR Tech Copy
Concurate
While this is our list, as a boutique content marketing agency helping HR tech companies, we genuinely believe Concurate deserves to be at the top spot. We aren’t a run-of-the-mill content provider. Concurate develops content that drives awareness, conversions, and revenue, not just traffic.
We understand the typical challenges you face in HR tech, such as complicated product offerings, long sales cycles, and the need to prove ROI quickly.
Rather than seeing them as roadblocks, we view them as opportunities to deliver bespoke content strategies grounded in thorough research and optimized for search. Our team crafts expert-driven content that truly resonates with HR managers and C-level executives.
Take our work with Xoxoday, a leading employee engagement platform, for instance.
We worked closely with them to develop a comprehensive sales playbook on strategic gifting to help them educate and engage potential clients and delivered several in-depth articles.
The feedback from founder Manoj Agarwal, who praised our article as “very well-written,” shows the value we strive to bring to every project we undertake.
Our Core HR Tech Content Services
- Expert-Driven Content: Expert-driven content that enhances search rankings and drives conversions, tailored to resonate with the HR tech market.
- Pillar Content: Content that tells what, why, how, when, and which about a specific topic, establishing your website as an expert in the eyes of Google and a go-to source for your target audience on that topic.
For example, with Xoxoday, we developed comprehensive pillar content around strategic topics, including digital gift cards and B2B loyalty programs.
- Content Assets: High-quality eBooks, templates, reports, and guides that fuel months of killer content marketing.
- Case Studies and Playbooks: Real customer success stories that build credibility and trust and prove your HR tech solution’s impact.
- Content Refresh and Optimization: Breathing new life into existing content so it remains relevant, engaging, and high-performing.
- LinkedIn Growth Services: Helping HR tech founders and teams build influence, spark conversations, and connect with potential clients on LinkedIn.
Our roots in content marketing are as agile as our approach. Founded in 2018 with an agile team of 11 experts, Concurate works remotely from India and Singapore to serve HR tech businesses worldwide.
We have high regard for building strong relationships, and it is evident in the way we deliver our services. We proactively communicate, provide real-time reporting, and dedicate account managers who ensure that you are supported every step of the way during your engagement with us.
Agency Overview
| Headquarters and Location | Remote teams in India and Singapore serve clients worldwide. |
| Founding Year | 2018 |
| Team Size | 11 |
| Services Offered | HR tech-focused expert-driven content, thought leadership articles, case studies and playbooks, content refresh, and LinkedIn content creation. |
| Notable Clients | Xoxoday, Triangle IP, Datacipher, Ratio, Enghouse Interactive, ScanWriter, and Athena Security. |
| Pricing | Custom pricing depends on the brand’s needs. Monthly partnerships typically cost $5,000 to $7,500, while project-based packages start at $3,500. |
Walker Sands
According to client reviews, Walker Sands is an excellent choice for HR tech companies looking to elevate their brand presence and connect with key decision-makers.
The HR tech content agency offers a full range of services, including media relations, thought leadership campaigns, and strategic messaging, all tailored to position your brand as an industry leader. It uses proprietary research and insights specific to the HR tech space to ensure clients’ key messages reach the target audience.
We have also heard that Walker Sands practices a proactive, results-focused approach. The team takes the time to work closely with clients to develop content and strategies that connect well with HR executives and decision-makers.
Source: Walker Sands
Agency Overview
| Headquarters and Location | Chicago, Illinois |
| Founding Year | 2001 |
| Team Size | 51-200 |
| Services Offered | B2B HR tech PR, social media management, strategic messaging, thought leadership, market research, content development, and distribution. |
| Notable Clients | DailyPay, Eden Workplace, Enboarder, Limeade, ModernHire, and Visier. |
| Pricing | Available on request. |
Red Branch Media
Red Branch Media started in HR tech, helping companies generate B2B conversions and leads.
According to its website, the team understands the HR tech buyer persona inside and out, which allows them to craft messages that resonate at every stage of the buying cycle. The agency uses its massive online community to identify market issues and product gaps and tailor content strategies that connect with the right audience.
Clients often praise the agency’s professional, efficient, and responsive team. Many credit their growth to working with RedBranch, some even seeing a 100% year-over-year increase.
Source: Red Branch Media
Agency Overview
| Headquarters and Location | Omaha, Nebraska |
| Founding Year | 2008 |
| Team Size | 11-50 |
| Services Offered | B2B lead generation, HR tech marketing, strategic messaging, content marketing, and community building. |
| Notable Clients | TalentWall, People Strength, Job.com, Zoom, JobTarget, VECTOR Talent Resources, and Talent Tech Labs. |
| Pricing | Memberships start at $8,625 for Bronze and go up to $23,000 monthly for Gold+. Custom Enterprise (Platinum) levels are available upon application. |
PRLab
We have heard only good things about PRLab.
The HR tech content agency specializes in helping HR tech companies rise above the competition by tailoring PR strategies that truly get results. Their approach focuses on building brand awareness, securing thought leadership, and fostering strong relationships with key industry players.
Instead of relying on traditional methods, PRLab takes a more strategic approach. It develops strategies that generate real media coverage and position clients as trusted leaders. The team has years of experience securing media placements and creating content that resonates with HR executives and key decision-makers.
Source: PRLab
Agency Overview
| Headquarters and Location | Amsterdam, Netherlands |
| Founding Year | 2018 |
| Team Size | 11-50 |
| Services Offered | PR strategy, media relations, thought leadership campaigns, brand awareness, and content strategy. |
| Notable Clients | Splashtop, Deel, AppSpace, HiBob, Office App, Recruitee, Impraise. |
| Pricing | Available on request. |
Carter House Copy
As per their website, Carter House Copy offers strategic marketing for HR tech companies.
They take a strategy-first approach to ensure every campaign, website, and content directly aligns with the brand’s goals and delivers measurable, impactful results. Known as a full-service growth marketing agency, the agency provides go-to-market (GTM), brand messaging strategies, SEO, content marketing, and paid ads. This helps HR tech brands gain visibility and reach the right decision-makers.
If you are looking for a partner with strategic thinking and a collaborative approach, Carter House Copy might be a good choice. Their expertise in working with startups and understanding their unique challenges has made them a go-to agency for several HR tech companies.
Source: Carter House Copy
Agency Overview
| Headquarters and Location | Fort Mill, South Carolina |
| Founding Year | 2017 |
| Team Size | 2-11 |
| Services Offered | GTM strategy, brand and messaging strategy, web design and development, SEO, content marketing, paid ads, fractional CMO services. |
| Notable Clients | Totem Solutions, Josie Rebrand, One to One Health, North Carolina Health Insurance Pool (NCHIP). |
| Pricing | Available on request. |
Brafton
If you’re looking to completely offset your in-house resources with a content marketing agency, Brafton is a great choice.
The HR tech content agency specializes in high-volume content creation and automated distribution, ensuring your brand stays in front of the right audience. According to its website, Brafton covers everything from blog and eBook writing to video production, design creation, and website/email copy.
Clients often appreciate their approach, which blends creative strategy with data-driven insights to deliver content that ranks well on search engines and resonates well with the target audience. Brafton’s team works closely with clients to ensure every piece of content aligns with their business goals and delivers measurable results.
Source: Brafton
Agency Overview
| Headquarters and Location | Boston, Massachusetts |
| Founding Year | 2008 |
| Team Size | 201-500 |
| Services Offered | Content creation, SEO, paid social media promotion, design, video production, email copy, content strategies, and automation. |
| Notable Clients | Content creation, SEO, paid social media promotion, design, video production, email copy, content strategies, and automation. |
| Pricing | Brafton’s SEO services range from $600 to $8,000 for audits, $200 per hour for technical SEO consulting, $300 for keyword research briefs, and $1 per word for content creation. |
SimpleTiger
For HR tech companies struggling to reach qualified leads for their products, SimpleTiger functions as a reliable ally.
The agency specializes in driving growth for HR software companies with smart SEO and compelling content strategies. Since they deeply understand the unique challenges of the HR tech space, they devise strategies that attract highly qualified leads, build brand authority, and convert prospects into loyal customers.
Clients often describe their approach as comprehensive. It focuses on deep keyword research, on-page SEO, and strategic link-building. Further, the agency uses AI to ensure the content stays aligned with current trends.
Source: SimpleTiger
Agency Overview
| Headquarters and Location | Sarasota, Florida |
| Founding Year | 2006 |
| Team Size | 11-50 |
| Services Offered | SEO, content marketing, link building, PPC, web design, technical SEO. |
| Notable Clients | Gelato, Segment, ContractWorks, Base Operations, VNTANA, Strategic Systems. |
| Pricing | Offers custom pricing. One-off projects available and average retainers around $8,000/month |
Flow Agency
Well-known in the industry, Flow Agency, formerly Flow SEO, helps HR tech companies get noticed in a competitive market by ensuring their content speaks directly to their target audience.
From solid SEO strategies and keyword research to creating and promoting content, the HR tech content agency provides everything needed to boost clients’ visibility and generate real leads.
Client reviews often discuss the agency’s agile approach, which helps early- to mid-stage brands optimize their marketing. The team is all about creating a content plan that works through every stage of the buyer’s journey. Whether it’s blog posts, eBooks, or SEO-focused content, the agency ensures clients generate the consistent flow of qualified leads they need to grow their HR tech company at scale.
Source: Flow Agency
Agency Overview
| Headquarters and Location | Berlin, Germany. Remote teams across 11 countries. |
| Founding Year | 2018 |
| Team Size | 12 |
| Services Offered | SEO, content strategy, content creation, technical SEO, PPC, content promotion, and backlink building. |
| Notable Clients | Mailcharts, Betterworks. |
| Pricing | Available on request. |
Get More HR Clients
Get More HR Clients is often the preferred agency for HR tech and SaaS companies tackling limited budgets.
According to its website, the agency is led by Ben Geoghegan, who has over 18 years of experience in HR and marketing. The agency specializes in building and expanding HR marketing operations to attract high-value prospects.
The agency’s approach works best for clients looking for fresh ideas or an outside perspective. Get More HR Clients has helped dozens of businesses worldwide build and expand their marketing operations to bring in high-value prospects.
Clients often praise its comprehensive services, which include generating leads through LinkedIn, email campaigns, PPC, virtual summits, or inbound marketing, all tailored to their unique needs.
Source: Get More HR Clients
Agency Overview
| Headquarters and Location | Dublin, Ireland |
| Founding Year | Unavailable |
| Team Size | 2-10 |
| Services Offered | Fractional Marketing Director, coaching, Google Ads, content marketing, PPC, email campaigns, LinkedIn Ads, webinars, and thought leadership. |
| Notable Clients | FIC Consulting HR, Virtual HR Canada, Core HR, 10x Psychology, and Revolut. |
| Pricing | Available on request. |
Talent Tech PR
If you are looking to launch your company into the HR tech spotlight, Talent Tech PR might be the partner you need.
Known for avoiding traditional marketing approaches, the agency often takes a dynamic, tailored approach to secure media coverage, crafting compelling narratives, and building thought leadership. According to its website, Talent Tech PR caters to HR Tech founders, CMOs, CEOs, and other marketing leads to help them build their brand awareness.
We have heard that they work with clients to create a customized strategy that drives visibility and fosters meaningful industry connections. Clients often experience continuous brand exposure and long-term growth, all while availing the service well within their marketing budget.
Source: Talent Tech PR
Agency Overview
| Headquarters and Location | Santa Monica, California |
| Founding Year | 2006 |
| Team Size | 2-10 |
| Services Offered | Public relations, analyst relations, content creation, thought leadership, strategic events, and media relations. |
| Notable Clients | Abode, Qualifi, CollabWORK, Talent Collective, FactoryFix, and hackajob. |
| Pricing | Creative Content Audits start at £1850, with press releases (£500) and thought leadership articles (£675). Packages range from £2500 (Brand Builder) to £9950 (Lead Generator PLUS). |
HR Tech Copy
HR Tech Copy is a copywriting agency run by Ettie Holland. It helps HR tech businesses communicate their unique value proposition in a way that connects with the audience and compels them to take action.
The agency offers various services, including creative content audits, content creation, and content marketing packages that provide all the support clients need to maximize the impact of their content.
According to their clients, the team is a master in writing B2B sales emails that generate quick responses. Others appreciate their exceptional grasp of language and high standards of content quality. From blog posts and thought leadership articles to press releases and eBooks, HR Tech Copy is known to deliver content that exceeds expectations.
Source: HR Tech Copy
Agency Overview
| Headquarters and Location | Cambridge, UK |
| Founding Year | 2018 |
| Team Size | 2-10 |
| Services Offered | Content creation, audits, thought leadership, eBooks, press releases, social media posts, email marketing, and content strategy. |
| Notable Clients | GreatFind Recruitment, IKO System, 360GSP, Velocity Partners, The Social Effect, ContentETC |
| Pricing | Available on request. |
How do the Best HR Tech Content Agencies Compare?
Not all HR tech content agencies follow the same playbook. Before choosing one, make sure it aligns with your growth goals and speaks to your HR tech audience.
To make things easier, we’ve put together a simple side-by-side comparison of the agencies. This will help you see how their expertise, track record, and pricing compare so you can pick the best fit.
| Agency | Expertise | Notable Clients | Pricing |
| Concurate | Expert and research-driven content that brings revenue, not just website traffic. | Xoxoday, Triangle IP, Ratio, Enghouse Interactive, ScanWriter, Enghouse Video, and Athena Security. | Custom pricing ($5,000–$7,500/month), project-based engagements start at $3,500 |
| Walker Sands | B2B HR tech PR, social media management, strategic messaging, thought leadership, market research, content development, and distribution. | DailyPay, Eden Workplace, Enboarder, Limeade, ModernHire, and Visier. | Available on request |
| Red Branch Media | B2B lead generation, HR tech marketing, strategic messaging, content marketing, and community building. | TalentWall, People Strength, Job.com, Zoom, JobTarget, VECTOR Talent Resources, and Talent Tech Labs. | Memberships start at $8,625 for Bronze and go up to $23,000 per month for Gold+. Custom Enterprise (Platinum) levels are available upon application. |
| PRLabs | PR strategy, media relations, thought leadership campaigns, brand awareness, and content strategy. | Splashtop, Deel, AppSpace, HiBob, Office App, Recruitee, and Impraise. | Available on request |
| Carter House Copy | GTM strategy, brand and messaging strategy, web design and development, SEO, content marketing, paid ads, and fractional CMO services. | Totem Solutions, Josie Rebrand, One to One Health, and North Carolina Health Insurance Pool (NCHIP). | Available on request |
| Brafton | Content creation, SEO, paid social media promotion, design, video production, email copy, content strategies, and automation. | Lasko, Routledge, Rubbermaid, and Stanford University. | SEO services range from $600 to $8,000 for audits, $200 per hour for technical SEO consulting, $300 for keyword research briefs, and $1/word for content creation. |
| SimplerTiger | SEO, content marketing, link building, PPC, web design, and technical SEO. | Gelato, Segment, ContractWorks, Base Operations, VNTANA, and Strategic Systems. | Offers custom pricing. One-off projects available and average retainers around $8,000/month |
| Flow Agency | SEO, content strategy, content creation, technical SEO, PPC, content promotion, and backlink building. | Mailcharts and Betterworks. | Available on request |
| Get More HR Clients | Fractional Marketing Director, coaching, Google Ads, content marketing, PPC, email campaigns, LinkedIn Ads, webinars, and thought leadership. | FIC Consulting HR, Virtual HR Canada, Core HR, 10x Psychology, and Revolut. | Available on request |
| Talent Tech PR | Public relations, analyst relations, content creation, thought leadership, strategic events, and media relations. | Qualifi, CollabWORK, Talent Collective, FactoryFix, and hackajob. | Available on request |
| HR Tech Copy | Content creation, audits, thought leadership, eBooks, press releases, social media posts, email marketing, and content strategy. | GreatFind Recruitment, IKO System, 360GSP, Velocity Partners, The Social Effect, and ContentETC. | Creative Content Audits start at £1850, with press releases (£500) and thought leadership articles (£675). Packages range from £2500 (Brand Builder) to £9950 (Lead Generator PLUS). |
Done with Flashy Claims and Subpar Outcomes? Let Concurate Flip the Script.
We know HR tech is not just another piece of software. More often than not, it’s a lifeline for businesses trying to connect better with their people and streamline their internal operations.
That’s why we create content to draw in the decision-makers who matter most and showcase the biggest challenges your solutions are addressing.
Need expert-driven articles, LinkedIn growth, or a dash of brand authority? We’ve got you covered with strategies tailor-made for your business.
But don’t just take our word for it. Here’s what Mohit Bansal, a former Xoxoday team member, had to say about our work.
If you’re done dealing with agencies that overpromise and underdeliver, let’s team up. Book a consultation, and let’s show the world the real value your HR tech brings.
What Every HR Tech Business Needs to Know
Still having some doubts? Let us answer your questions.
How can an HR tech content agency help improve my brand visibility?
Good question. So, HR tech is a highly competitive space. If an agency can create high-quality, targeted content that speaks directly to your HR executives, the results could be highly satisfying. Imagine amplifying your brand visibility. A content agency like Concurate can get your brand in front of the right people at the right time and capture high-intent traffic.
What to see this in action? Check out how Nectar drives 48.9K monthly organic visits by capturing high-intent HR searches.
How does an HR tech content agency measure ROI?
Measuring the ROI is where things start getting real. For an agency, ROI MUST be about conversions. The agency tracks key metrics like how much website traffic your content is driving and how many of those visitors are turning into leads. How those leads convert into users and paid customers depends a lot on the product itself, but a content marketing agency can definitely offer assistance via help desk content and nurturing emails.
What types of content should I expect from an HR tech content agency?
An HR tech content agency must develop content that addresses every stage of the buyer’s journey. This can include tailored blog posts that tackle pain points and educate your audience. It can also include case studies that showcase the unique value of your HR tech solution and the results they generate. eBooks and landing pages can also be developed to engage a broader audience. LinkedIn posts can also be used to connect with the target audience and other C-suite executives and start a discussion on a relevant topic.
What is the pricing structure for HR tech content services?
Retainer pricing usually ranges from $2,000 to $10,000 per month. Of course, package customization can lead to different pricing within this range or beyond.
To give you a broad idea, here is what different packages might look like:
| $2,000 | Just four blog pieces costing $500 per blog |
| $10,000 | # Keyword strategy # 10 blogs that rank high on Google and attract buyers # LinkedIn posts for distributing blog content # Time-to-time updation of blog content to improve and maintain rankings in Google search results # Email nurturing for captured leads # Website maintenance # Site health maintenance # Performance Reporting # Conversions justifying the ROI |
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