By seamlessly integrating problem-solving content, search intent mastery, and a rock-solid backlink profile, HighRadius have positioned themselves as a go-to authority in the finance space.
“Bank reconciliation” isn’t exactly a headline-grabber. Neither is “days sales outstanding” or “temporary vs permanent accounts.” Yet, HighRadius turned these dry finance topics into SEO gold, pulling in over 110K organic visits each month.
It’s about understanding exactly what finance pros search for, and delivering answers better than anyone else.
From educational content that ranks for high-intent queries to a powerful backlink profile from top-tier sources like Forbes and Apple, HighRadius is a fintech powerhouse leveraging SEO to fuel its dominance.
HighRadius’ SEO Snapshot
| Organic Traffic (Monthly) | 111K |
| Domain Rating (DR) | 70 |
| Backlinks | 8.3K |
HighRadius Ranks for Every Search Intent
#1 Branded searches: 7.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 104.1K visits (Capturing users before they know the brand)
#3 Informational searches: 108.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 5.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 19.7K visits (Users researching before making a purchase)
You might like to read this as well: Bill SEO Analysis: How They Get 225K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| How to Do Bank Reconciliation | reconcile bank statement | 1 | 5,542 |
| HighRadius Homepage | highradius | 1 | 5,286 |
| What is Days Sales Outstanding (DSO)? | dso formula | 1 | 4,569 |
| Pay to the Order Of on a Check | pay to the order of | 1 | 4,248 |
| Prepaid Expenses | prepaid expenses appear in the section of the balance sheet | 3 | 2,767 |
| Accounts Receivable Days | days sales in accounts receivable | 1 | 2,473 |
| Temporary vs Permanent Accounts | which is not a temporary account | 1 | 2,286 |
| Double Declining Balance Depreciation | double declining balance method | 3 | 1,857 |
| What is a Closing Entry? | closing entries | 1 | 1,782 |
| Accounts Receivable: Debit or Credit? | accounts receivable debit or credit | 1 | 1,657 |
#1 Educational content is the real MVP, with “How to Do Bank Reconciliation” ranking #1 for high-intent queries like “reconcile bank statement,” pulling in 5,542 monthly visitors who need financial clarity.
#2 The HighRadius homepage acts as a brand anchor, securing the #1 spot for “HighRadius” and attracting 5,286 monthly searches from users already familiar with the platform.
#3 Complex financial concepts become simple, as “What is Days Sales Outstanding (DSO)?” ranks #1 for “DSO formula,” bringing in 4,569 monthly visitors eager to optimize accounts receivables.
HighRadius Wins with Search Intent
#1 Finance professionals trust HighRadius for practical solutions, evident in the #1 ranking for “accounts receivable days,” drawing in visitors looking to refine their financial workflows.
#2 Smart blog content fuels discovery, as posts like “Pay to the Order Of on a Check” capitalize on informational searches, bringing in 4,248 monthly visitors for this widely searched banking term.
#3 Users seeking financial literacy find value, with niche topics like “Temporary vs. Permanent Accounts” securing a #1 ranking, helping 2,286 users each month understand key accounting principles.
HighRadius has mastered the SEO game by blending brand recognition, high-value educational content, and transactional intent, keeping it at the forefront of financial search queries.
Global Traffic Domination
HighRadius’ traffic map reveals a U.S. stronghold, with nearly half of its visitors coming from American finance professionals.
However, India’s rapid growth signals a shifting landscape, with a massive user base seeking automated financial solutions.
Top Traffic Sources
#1 United States – 111.4K visits/month (43.9% of total traffic)
#2 India – 84.1K visits/month (33.1%)
#3 Philippines – 13.6K visits/month (5.4%)
#4 Canada – 5.8K visits/month (2.3%)
#5 United Kingdom – 5.6K visits/month (2.2%)
HighRadius’ Backlink Profile
| Metric | Value |
| Total backlinks | 8.3K |
| Referring Domains | 2.1K |
| High-Authority Links | Links from Forbes, Apple, HubSpot |
#1 These high-authority links don’t just boost rankings, they reinforce the brand’s expertise in automated finance solutions.
#2 HighRadius benefits from a diverse and widespread link ecosystem. This signals a well-rounded SEO strategy, ensuring a steady flow of organic traffic.
Traffic Breakdown
| Source | Value |
| Organic Search | 111K |
| Paid Search | 438 |
HighRadius’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 99ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 LCP of 1.9s means slower load times could hurt user experience and rankings. A speed boost is essential.
#2 With a perfect CLS score of 0, HighRadius ensures a seamless, flicker-free browsing experience with no frustrating content shifts for users.
Paid Ad Keywords That Drive Conversions
HighRadius ensures it captures high-intent traffic by running ads on its own name (“high radius”), preventing competitors from stealing potential customers.
Top Keywords HighRadius is Running Ads on
#1 “high radius”
#2 “supplier management system process”
#3 “cash forecast”
#4 “what is blackline”
#5 “cash flow forecasting model”
#6 “what is an account reconciliation”
#7 “blackline reconciliation”
#8 “receivable collection services”
#9 “blackline accounting”
#10 “automation in business credit”
Keywords like “cash forecast” and “automation in business credit” show a strong push toward financial automation, reinforcing HighRadius as a leader in AI-driven cash flow solutions.
HighRadius’ success in content marketing is akin to the strategies employed by top SaaS companies that have excelled in their social media marketing efforts, showcasing how consistent and engaging posts can drive organic growt
Here’s How You Can Steal HighRadius’ SEO Playbook
#1 Content That Solves Real Problems
HighRadius answers the exact questions finance professionals are asking. From “How to Do Bank Reconciliation” to “What is Days Sales Outstanding (DSO)?”, their blog posts rank because they solve real-world problems.
The takeaway? Create educational, value-packed content that positions your brand as an industry leader.
#2 Winning the Intent Game
Ranking high is one thing, ranking for the right intent is another. HighRadius dominates branded, non-branded, and informational searches, ensuring they capture users at every stage of the funnel.
To replicate this, map your content to different search intents and optimize accordingly.
#3 Smart Internal Linking for Maximum Visibility
HighRadius connects its blog posts and service pages strategically, ensuring visitors stay engaged longer and explore multiple touchpoints before converting.
Steal this strategy by weaving internal links throughout your content to boost page authority and reduce bounce rates.
Their innovative approach to financial technology mirrors the creativity showcased in various marketing-themed films, where storytelling plays a pivotal role in capturing the audience’s attention
#4 Paid Search Complements Organic Growth
While their SEO strategy is rock solid, HighRadius isn’t afraid to double down on paid search for high-intent queries like “cash forecast” and “automation in business credit.” This ensures they capture leads actively looking for solutions.
A smart SEO strategy should work hand-in-hand with a well-targeted PPC approach for maximum impact.
#5 Technical SEO That Eliminates Friction
A fast, seamless website keeps users engaged. While HighRadius has room to improve its Largest Contentful Paint (LCP), its perfect Cumulative Layout Shift (CLS) score ensures a flicker-free, frustration-free browsing experience.
The lesson? Optimizing technical SEO isn’t optional, it’s the backbone of great UX and rankings.
Before We Go
HighRadius is an expert-driven platform reshaping how businesses manage cash flow and automation. With a laser focus on solving real finance problems, they’ve built an SEO strategy that guides users from confusion to clarity
Whether it’s crafting high-value content, optimizing for intent, or refining technical performance, we help brands turn search visibility into sustainable growth.
Let’s team up and build an SEO strategy that works for you!
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
