You’re not competing with HighRadius on budget.
But you’re definitely losing to them on Google.
Every time your ICP searches “DSO meaning,” “bank reconciliation process,” or “lockbox in finance”; HighRadius is there.
Not with blog spam or paid ads.
But with SEO pages that rank on precision, not domain authority.
They reverse-engineer the finance team’s workflow; then show up at every turn with glossary-style pages that answer the exact question finance ops and CFOs are Googling mid-task.
The kicker?
These pages win with fewer than 15 backlinks, low word counts, and zero fluff.
And they’re quietly driving 110K+ organic visits/month.
In this teardown, we’ll show you:
● Exactly how to reverse-engineer this SEO system for your own SaaS; whether you sell invoice automation or something totally different
● How their leanest pages crush competitors with 5x the DR
HighRadius’ SEO Snapshot
| Organic Traffic (Monthly) | 111K |
| Domain Rating (DR) | 70 |
| Backlinks | 8.3K |
HighRadius Ranks for Every Search Intent
#1 Branded searches: 7.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 104.1K visits (Capturing users before they know the brand)
#3 Informational searches: 108.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 5.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 19.7K visits (Users researching before making a purchase)
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| How to Do Bank Reconciliation | reconcile bank statement | 1 | 5,542 |
| What is Days Sales Outstanding (DSO)? | dso formula | 1 | 4,569 |
| Pay to the Order Of on a Check | pay to the order of | 1 | 4,248 |
| Prepaid Expenses | prepaid expenses appear in the section of the balance sheet | 3 | 2,767 |
| Accounts Receivable Days | days sales in accounts receivable | 1 | 2,473 |
| Temporary vs Permanent Accounts | which is not a temporary account | 1 | 2,286 |
| Double Declining Balance Depreciation | double declining balance method | 3 | 1,857 |
| What is a Closing Entry? | closing entries | 1 | 1,782 |
| Accounts Receivable: Debit or Credit? | accounts receivable debit or credit | 1 | 1,657 |
#1 Educational content is the real MVP, with “How to Do Bank Reconciliation” ranking #1 for high-intent queries like “reconcile bank statement,” pulling in 5,542 monthly visitors who need financial clarity.
#2 The HighRadius homepage acts as a brand anchor, securing the #1 spot for “HighRadius” and attracting 5,286 monthly searches from users already familiar with the platform.
#3 Complex financial concepts become simple, as “What is Days Sales Outstanding (DSO)?” ranks #1 for “DSO formula,” bringing in 4,569 monthly visitors eager to optimize accounts receivables.
HighRadius Wins with Search Intent
#1 Finance professionals trust HighRadius for practical solutions, evident in the #1 ranking for “accounts receivable days,” drawing in visitors looking to refine their financial workflows.
#2 Smart blog content fuels discovery, as posts like “Pay to the Order Of on a Check” capitalize on informational searches, bringing in 4,248 monthly visitors for this widely searched banking term.
#3 Users seeking financial literacy find value, with niche topics like “Temporary vs. Permanent Accounts” securing a #1 ranking, helping 2,286 users each month understand key accounting principles.
HighRadius has mastered the SEO game by blending brand recognition, high-value educational content, and transactional intent, keeping it at the forefront of financial search queries.
Global Traffic Domination
HighRadius’ traffic map reveals a U.S. stronghold, with nearly half of its visitors coming from American finance professionals.
However, India’s rapid growth signals a shifting landscape, with a massive user base seeking automated financial solutions.
Top Traffic Sources
#1 United States – 111.4K visits/month (43.9% of total traffic)
#2 India – 84.1K visits/month (33.1%)
#3 Philippines – 13.6K visits/month (5.4%)
#4 Canada – 5.8K visits/month (2.3%)
#5 United Kingdom – 5.6K visits/month (2.2%)
HighRadius’ Backlink Profile
| Metric | Value |
| Total backlinks | 8.3K |
| Referring Domains | 2.1K |
| High-Authority Links | Links from Forbes, Apple, HubSpot |
#1 These high-authority links don’t just boost rankings, they reinforce the brand’s expertise in automated finance solutions.
#2 HighRadius benefits from a diverse and widespread link ecosystem. This signals a well-rounded SEO strategy, ensuring a steady flow of organic traffic.
Traffic Breakdown
| Source | Value |
| Organic Search | 111K |
| Paid Search | 438 |
HighRadius’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 99ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 LCP of 1.9s means slower load times could hurt user experience and rankings. A speed boost is essential.
#2 With a perfect CLS score of 0, HighRadius ensures a seamless, flicker-free browsing experience with no frustrating content shifts for users.
Paid Ad Keywords That Drive Conversions
HighRadius ensures it captures high-intent traffic by running ads on its own name (“high radius”), preventing competitors from stealing potential customers.
Top Keywords HighRadius is Running Ads on
#1 “high radius”
#2 “supplier management system process”
#3 “cash forecast”
#4 “what is blackline”
#5 “cash flow forecasting model”
#6 “what is an account reconciliation”
#7 “blackline reconciliation”
#8 “receivable collection services”
#9 “blackline accounting”
#10 “automation in business credit”
Keywords like “cash forecast” and “automation in business credit” show a strong push toward financial automation, reinforcing HighRadius as a leader in AI-driven cash flow solutions.
HighRadius’ success in content marketing is akin to the strategies employed by top SaaS companies that have excelled in their social media marketing efforts, showcasing how consistent and engaging posts can drive organic growt
Here’s How You Can Steal HighRadius’ SEO Playbook
#1 Rank for the Calculation, Own the Conversation
HighRadius ranks on #4 for “double declining balance method” and #2 for “DSO formula”; both high-intent, bottom-funnel queries with thousands of monthly searches.
Their blog on DSO alone pulls in over 3,200 visits/month, with a value of $6K+; from just 24 domains and 36 backlinks. All that traffic from a formula.
What HighRadius Did Right:
- Picked finance formulas that real users Google when they’re in problem-solving mode.
- Tied utility (the formulas) to their product’s core use case; Accounts Receivable.
- Built one strong, evergreen page per topic; not fluff, not frequent, just focused.
SaaS Playbook: How to Apply This:
- Find the core calculations or processes your ICP repeats often; and make your page the go-to explainer.
- Optimise for “what is” + “formula” + “calculator” queries; these signal intent and urgency.
- Don’t just explain; show how your tool fits right into solving that equation in real-time.
#2 Dominate Bottom-Funnel Finance with Zero Budget Tricks
HighRadius ranks in the featured snippet for “days sales in accounts receivable”; a high-intent finance metric query; and gets 2,320 monthly visits valued at $3.6K, with just 11 referring domains.
Same story with “how to reconcile a bank statement”; pulling 2,083 visits/month with only 17 domains and a $2.8K traffic value.
What HighRadius Did Right:
- Zeroed in on pain-point keywords that accounting teams actually search during their workflows.
- Built comprehensive evergreen guides that earn featured snippets; with minimal backlink effort.
- Positioned themselves as the “default explainer” for finance 101, but in a way that points to their tool.
SaaS Playbook: How to Apply This:
- Target low-competition, high-intent explainer keywords that show up in monthly board meetings and daily ops.
- Aim to win the featured snippet by structuring content with crystal-clear H2s, formulas, and direct definitions.
- Treat each how-to or formula page like a conversion funnel; guide the reader from “what” to “why your tool.”
Takeaway:
You don’t need 200 backlinks or a massive DR to win; you need the right keyword, the right page structure, and the right search intent. HighRadius proves it’s a game of precision, not volume.
#3 How HighRadius Hijacks Textbook Queries to Drive 2K+ Visits
HighRadius ranks for “prepaid expenses appear in the”; a classic accounting exam/study query, and still pulls 2,156 monthly visits with only 10 referring domains.
On “temporary accounts,” they snag the featured snippet, earning 2,207 visits/month from just 10 links; all from pages under 4K words.
What HighRadius Did Right:
- Sniped textbook-style questions students, junior accountants, and finance learners Google every day.
- Framed their content to win the snippet by directly answering the question.
- Used these pages to subtly pitch their solution as the next step once the user’s educated.
SaaS Playbook: How to Apply This:
- Dig into basic definitions and accounting terms your buyers once Googled; or still do.
- Structure pages for snippet wins: use the query in H1s, direct answers in the first 40 words, and neat formatting.
- Turn education into lead gen by linking deeper into tools, calculators, or free trials once trust is built.
Takeaway:
Don’t sleep on “boring” queries. HighRadius turned high-school-accounting-type searches into 2K+ monthly visits, featured snippets, and conversion funnels; all with fewer than 10 backlinks.
Want to Outrank HighRadius; Without Outspending Them?
HighRadius didn’t build their SEO empire by chasing trendy topics or flooding the web with content.
They reverse-engineered the real workflows of finance teams. Then, they created needle-moving content around pain-point formulas like “DSO,” “bank reconciliation,” and “temporary accounts”; topics their ICP actually Googles mid-task.
They didn’t wait to build a 90+ DR or 50K backlinks. They won with:
- Laser-focused pages targeting bottom-funnel, textbook-style queries
- Structured content that owns featured snippets and ranks with fewer than 15 links
- Evergreen explainers tied directly to product use cases like receivables automation and reconciliation
And it’s working; over 110K organic visits/month and traffic from the exact markets you’re trying to win.
Here’s the kicker: you can do it too; faster, smarter, and without their budget.
At Concurate, we help B2B SaaS companies; especially those in fintech and automation; build search-first growth engines modeled on what’s actually working today.
- We find the formulas, terms, and definitions your ICP is Googling
- We build SEO pages that rank with low DR and minimal backlinks
- We connect content to your product’s aha moment; not 10 scrolls later
If you’re tired of watching HighRadius own search results that should be yours, book a free teardown of your current SEO.
We’ll send back 3 actionable fixes to outrank HighRadius: no fluff, no sales pitch.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
