Imagine having a great product or service, but no one can find it online. That’s like hosting a party and forgetting to send out the invites.
This is where SEO comes in, it’s not just about ranking on Google; it’s about being visible at the right time to the right people.
Now, if there’s one brand that has mastered the art of digital visibility, it’s SAP. With millions of organic visits per month, SAP is dominating search results across industries, regions, and user intents.
So, what makes SAP’s SEO strategy so effective?
SAP’s SEO Snapshot
| Organic Traffic (Monthly) | 3.3M |
| Domain Rating (DR) | 91 |
| Backlinks | 9.4M |
SAP Ranks for Every Search Intent
#1 Branded searches: 1.8M visits (Users already familiar with the brand)
#2 Non-branded searches: 1.5M visits (Capturing users before they know the brand)
#3 Informational searches: 2.9M visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.1M visits (Users looking for a specific website or page)
#5 Commercial searches: 1.4M visits (Users researching before making a purchase)
You might like to read this as well: ZohoSEO Analysis: How They Get 8.5M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| SAP Homepage | sap | 1 | 103,269 |
| What is ERP? | erp | 1 | 88,921 |
| Ariba Login | ariba login | 1 | 77,641 |
| Ariba Login (India) | ariba supplier login | 1 | 55,467 |
| SAP India Homepage | sap | 1 | 44,485 |
| SAP SuccessFactors | sap successfactors | 1 | 43,659 |
| What is WMS? | wms | 1 | 41,623 |
| What is ERP? (Latin America) | erp | 1 | 41,226 |
| What is ERP? (Germany) | erp system | 1 | 40,334 |
| What is SAP? (Latin America) | que es sap | 1 | 36,859 |
#1 SAP’s homepage ranks #1 for “SAP”, ensuring strong visibility for branded searches and driving significant traffic from users already familiar with the company.
#2 Informational pages like “What is ERP?” and “What is WMS?” capture users searching for key enterprise solutions, securing top positions for high-volume industry keywords.
#3 SAP’s login-related pages, including “Ariba Login” and “Ariba Supplier Login,” dominate transactional searches, attracting users who are already engaged with the platform.
SAP Ranks for Branded and Industry-Specific Keywords
#1 Branded queries like “SAP” and “SAP SuccessFactors” drive a steady flow of traffic from users looking for SAP’s official resources and services.
#2 High-intent keywords like “ERP” and “WMS” solidify SAP’s authority in enterprise software, pulling in users actively seeking business solutions.
#3 Localized search demand, such as “Que es SAP” in Latin America and “ERP system” in Germany, ensures SAP maintains strong international visibility across multiple markets.
Global Traffic Domination
Top Traffic Sources
#1 United States – 583.4K visits/month (17.4% of total traffic)
#2 India – 500.7K visits/month (15.0%)
#3 Germany – 274.2K visits/month (8.2%)
#4 Brazil – 207K visits/month (6.2%)
#5 Mexico – 116.7K visits/month (3.5%)
#1 The United States leads in traffic, highlighting SAP’s strong foothold in one of the most competitive markets.
#2 India follows closely, reflecting SAP’s deep penetration in a rapidly growing SaaS economy.
SAP’s Backlink Profile
| Metric | Value |
| Total backlinks | 9.4M |
| Referring Domains | 56.6K |
| High-Authority Links | Links from Google, Apple, Microsoft, Amazon. Wikipedia |
#1 SAP’s backlink profile is a powerhouse, boasting 9.4 million total backlinks—a clear indicator of its dominance in the enterprise software space. This extensive link network strengthens its authority and ensures a solid presence across search engines.
#2 What truly sets SAP apart is the quality of these backlinks. With high-authority links, SAP is earning credibility from some of the biggest names in tech. This reinforces trust, boosts rankings, and solidifies SAP’s position as a leader in the industry.
Traffic Breakdown
| Source | Value |
| Organic Search | 3.3M |
| Paid Search | 16.5K |
SAP’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Moderate)
Cumulative Layout Shift (CLS): 0.05 (Vey Good)
Interaction to Next Paint (INP): 70ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 SAP’s Core Web Vitals show a well-optimized website. This ensures that users can interact with the site smoothly, reducing frustration and improving engagement.
#2 However, faster LCP would enhance load times, particularly for first-time visitors, ensuring SAP stays competitive in delivering a seamless browsing experience.
Here’s How You Can Steal SAP’s SEO Strategy
#1 Own Your Branded Search Presence
SAP’s homepage ranks #1 for “SAP”, securing over 100K visits per month from users already familiar with the brand. Branded searches are SEO gold—they reflect high trust, strong recall, and direct traffic.
How to apply this? Ensure your homepage and key service pages rank first for your brand name. Optimize meta titles, descriptions, and structured data to strengthen brand authority in SERPs.
#2 Capture High-Intent, Industry-Specific Keywords
SAP doesn’t just rely on brand power—it dominates high-intent industry searches like “What is ERP?” and “What is WMS?”, pulling in tens of thousands of monthly visits. These searches indicate users actively looking for solutions.
How to apply this? Identify and target commercial-intent keywords relevant to your niche. Invest in long-form, authoritative content that answers industry-specific questions.
#3 Leverage Login Pages for Transactional Traffic
SAP’s “Ariba Login” and “Ariba Supplier Login” pages drive massive traffic from users who are already engaged with the platform. These are high-conversion touchpoints.
How to apply this? If you have a platform, software, or service portal, optimize your login pages with clear meta descriptions, fast loading times, and mobile-friendliness to capture recurring user traffic.
#4 Dominate Global Search with Localized Content
SAP ranks for localized searches like “Que es SAP” in Latin America and “ERP system” in Germany, ensuring strong international visibility.
How to apply this? If your business operates in multiple regions, create region-specific pages with tailored content and keyword strategies. Leverage hreflang tags to optimize for different languages and locations.
#5 Build an Authority-Boosting Backlink Profile
SAP boasts 9.4M backlinks from 56.6K referring domains, including powerhouses like Google, Apple, and Wikipedia. This trust factor plays a key role in its SEO dominance.
How to apply this? Prioritize quality over quantity when it comes to backlinks. Get featured on high-authority sites, publish data-driven content, and collaborate with trusted industry sources to earn valuable mentions.
Before We Go
SAP knows how to stay ahead in search by owning branded queries, attracting the right audience, and keeping their site in top shape.
Success like this doesn’t happen by accident. It takes an expert-driven approach and the right moves at the right time.
If you’re ready to partner up and make SEO your strength, now’s the time.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
