A strong website isn’t just about looking good, it helps people find your brand, builds trust, and brings in customers over time.
Take Pipedrive, for example. This CRM powerhouse pulls in 822K+ organic visitors every month, has a Domain Rating (DR) of 87, and has earned 2.8M backlinks.
They’ve built an SEO engine that keeps their business growing. From ranking for high-intent searches to publishing helpful blog content and reaching global audiences, their strategy keeps them ahead.
But what exactly are they doing right? And more importantly, how can you use the same tactics for your business?
Pipedrive’s SEO Snapshot
| Organic Traffic (Monthly) | 822K |
| Domain Rating (DR) | 87 |
| Backlinks | 2.8M |
Pipedrive Ranks for Every Search Intent
#1 Branded searches: 421.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 400.5K visits (Capturing users before they know the brand)
#3 Informational searches: 648K visits (Users seeking knowledge and insights)
#4 Navigational searches: 341.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 438.2K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: ActiveCampaign SEO Analysis: How They Get 345K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| pipedrive.com | pipedrive | 1 | 153,210 |
| pipedrive.com/pt | pipedrive | 1 | 36,514 |
| pipedrive.com/en/pricing | pipedrive pricing | 1 | 30,321 |
| pipedrive.com/en/blog/what-is-sales | sales | 2 | 23,845 |
| pipedrive.com/de | pipedrive | 1 | 20,737 |
| pipedrive.com/es | pipedrive | 1 | 19,774 |
| pipedrive.com/fr | pipedrive | 1 | 17,023 |
| pipedrive.com/en/blog/motivational-sales-quotes | sales quotes | 2 | 12,131 |
| pipedrive.com/es/blog/que-es-crm | crm que es | 3 | 9,844 |
| pipedrive.com/en/blog/professional-business-email-marketing-templates | professional email template | 1 | 8,849 |
#1 Pipedrive’s homepage dominates branded search, ranking #1 for “pipedrive,” driving over 153K monthly visitors who are already familiar with the platform.
#2 Pricing-focused pages like “Pipedrive Pricing” rank #1 for high-intent queries, attracting 30K+ visitors actively evaluating CRM solutions.
#3 Informational content such as “What is Sales” and “Motivational Sales Quotes” secure top positions for competitive keywords, bringing in thousands of visitors seeking sales insights.
Pipedrive Ranks for High-Intent and Niche-Specific Keywords
#1 High-intent keywords like “pipedrive pricing” and “professional email template” drive significant traffic from users looking for CRM tools and sales automation strategies.
#2 Navigational queries such as “what is sales” and “sales quotes” funnel users to informative blog pages, positioning Pipedrive as a thought leader in sales and CRM.
#3 Localized pages in Spanish, Portuguese, and French help Pipedrive capture international audiences, expanding its reach beyond English-speaking markets.
Global Traffic Domination
Top Traffic Sources
#1 United States – 249K visits/month (30.3% of total traffic)
#2 Brazil – 80.2K visits/month (9.8%)
#3 United Kingdom – 69.7K visits/month (8.5%)
#4 India – 62K visits/month (7.5%)
#5 Germany – 58.4K visits/month (7.1%)
The United States dominates Pipedrive’s traffic, contributing nearly a third of total visits.
Brazil and India are key growth markets, showing strong engagement despite a slight decline in ranking keywords.
Pipedrive’s Backlink Profile
Pipedrive’s Backlink Profile Metric Value Total backlinks 2.8M Referring Domains 15.5K High-Authority Links Links from Google, Apple,Microsoft, WordPress
| Metric | Value |
| Total backlinks | 2.8M |
| Referring Domains | 15.5K |
| High-Authority Links | Links from Google, Apple,Microsoft, WordPress |
Pipedrive boasts an impressive 2.8M backlinks, reinforcing its authority in the CRM space.
With high-authority links from Google, Apple, Microsoft, and WordPress, Pipedrive gains strong trust signals that enhance its SEO dominance
Traffic Breakdown
| Source | Value |
| Organic Search | 822K |
| Paid Search | 63.3K |
Pipderive’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Excellent)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 45ms(Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Blazing-fast performance! With an LCP of just 0.9s, Pipedrive ensures a seamless user experience.
#2 Zero layout shifts (CLS: 0) and an ultra-responsive INP of 45ms make navigation smooth and frustration-free.
Paid Ad Keywords That Drive Conversions
Dominating branded search! Pipedrive actively bids on variations like “pipe drive,” “pipedrive pricing,” and “pipedrive crm pricing” to capture high-intent users.
Top Keywords Pipedrive is Running Ads on
#1 “pipe drive”
#2 “pipedrive pricing”
#3 “uplead”
#4 “pipedrive crm pricing”
#5 “pipedrive pricing plans”
#6 “spotio”
#7 “pipedrive price”
#8 “pipeline software”
#9 “best crm for real estate investors”
#10 “pipe driv”
Here’s How You Can Pipedrive’s SEO Playbook
#1 Dominate Branded & High-Intent Keywords
Pipedrive’s homepage ranks #1 for “pipedrive”, bringing in over 153K visitors/month.They also secure #1 positions for high-intent queries like “pipedrive pricing” and “pipedrive crm pricing”, ensuring they capture traffic from users actively looking for a CRM.
Takeaway: If you have an established brand, own your branded searches. Optimize for variations of your business name, product names, and pricing-related terms to convert high-intent visitors.
#2 Leverage Informational Content for Awareness
Blog pages like “What is Sales” (ranking #2 for “sales”) and “Motivational Sales Quotes” (ranking #2 for “sales quotes”) drive tens of thousands of visits every month. This content attracts top-of-funnel users and positions Pipedrive as a thought leader.
Takeaway: If you want to expand your reach, create in-depth blog content that answers common industry questions. This builds trust, drives organic traffic, and nurtures leads.
#3 Go Global with Localized Pages
Pipedrive’s SEO isn’t limited to English-speaking markets. With dedicated pages in Spanish, Portuguese, French, and German, they successfully capture international traffic. The Spanish site alone drives 19.7K monthly visitors!
Takeaway: If you serve international customers, create localized content in their language. Optimize URLs, meta descriptions, and keywords for region-specific search intent.
#4 Build a Powerful Backlink Profile
Pipedrive’s backlink profile is next-level, with 2.8M backlinks from 15.5K referring domains. More importantly, they have high-authority links from Google, Apple, Microsoft, and WordPress, reinforcing their credibility.
Takeaway: To strengthen your SEO, earn links from reputable sites in your industry. Guest posting, PR mentions, and strategic partnerships can help build a high-quality backlink profile.
#5 Optimize for Speed & User Experience
Pipedrive’s Core Web Vitals are outstanding. Pipedrive’s Core Web Vitals are outstanding. Their site loads fast, stays stable, and delivers a smooth user experience. This keeps visitors engaged and reduces bounce rates.
Takeaway: Google prioritizes fast, user-friendly websites. Improve your site’s speed by optimizing images, reducing code bloat, and ensuring a seamless mobile experience.
Before We Go
Pipedrive’s SEO strategy is a masterclass in brand dominance, content marketing, and technical optimization.
They capture traffic at every stage of the funnel, from high-intent buyers to information seekers and global users.
We craft expert-driven SEO strategies that help businesses rank higher, attract better leads, and drive sustainable growth.
Whether you need help with keyword targeting, content marketing, or technical SEO, we’re here to collaborate and take your brand to the next level.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
