From branded to non-branded and informational searches, ActiveCampaign‘s organic strategy is a textbook example of how to own a competitive digital landscape.
With a strong backlink profile, smart targeting, and high-value content, they’ve turned SEO into one of their biggest growth engines.
You don’t need ActiveCampaign’s budget or massive traffic to steal their SEO playbook.
Whether you’re just starting or looking to refine your strategy, there’s plenty you can learn from their approach to turn your SEO game into a powerhouse.
ActiveCampaign’s SEO Snapshot
| Organic Traffic (Monthly) | 345K |
| Domain Rating (DR) | 90 |
| Backlinks | 2.5M |
ActiveCampaign Ranks for Every Search Intent
#1 Branded searches: 167.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 177.2K visits (Capturing users before they know the brand)
#3 Informational searches: 284.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 154.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 169K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Copy.ai SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| ActiveCampaign Homepage | active campaign | 1 | 112,308 |
| Company Slogans Blog | company slogans | 1 | 29,933 |
| Sales CRM Platform | activecampaign crm | 1 | 15,848 |
| Pricing Page | activecampaign pricing | 1 | 8,879 |
| Login Page | activecampaign login | 1 | 7,878 |
| Sales CRM Learning Page | activecampaign crm | 3 | 5,568 |
| Habits of Highly Productive People Blog | how to be more productive | 4 | 4,688 |
| Sales Marketing Glossary | sales marketing | 1 | 4,286 |
| Sales CRM Blog | activecampaign crm | 4 | 4,192 |
| ActiveCampaign German Page | activecampaign | 1 | 3,939 |
#1 ActiveCampaign’s homepage dominates branded search, ranking #1 for “active campaign,” driving a massive volume of traffic from users already familiar with the platform.
#2 Informational content like the “Company Slogans” blog attracts users searching for creative branding ideas, securing the #1 spot for “company slogans.”
#3 Product-specific pages such as the “Sales CRM Platform” and “Pricing” page capture high-intent searches, ranking #1 for “activecampaign crm” and “activecampaign pricing.”
ActiveCampaign Ranks for High-Intent and Informational Keywords
#1 High-intent keywords like “activecampaign crm” and “activecampaign pricing” dominate search rankings, attracting users actively evaluating CRM solutions.
#2 Navigational queries like “activecampaign login” ensure seamless user access, driving consistent traffic to the platform’s login page.
#3 Informational searches such as “how to be more productive” and “sales marketing” funnel new audiences into ActiveCampaign’s ecosystem, reinforcing its authority in sales and marketing.
Global Traffic Domination
Top Traffic Sources
#1 United States – 126.2K visits/month (36.6% of total traffic)
#2 Brazil – 44.5K visits/month (12.9%)
#3 India – 30.8K visits/month (8.9%)
#4 United Kingdom – 14.6K visits/month (4.2%)
#5 Spain – 13.5K visits/month (3.9%)
The United States leads ActiveCampaign’s traffic share, reinforcing its dominance in the North American market.
Meanwhile, Brazil and India drive substantial engagement, highlighting ActiveCampaign’s growing influence in global markets.
ActiveCampaign’s Backlink Profile
| Metric | Value |
| Total backlinks | 2.5M |
| Referring Domains | 46K |
| High-Authority Links | Links from Google, Apple, Microsoft, WordPress |
#1 ActiveCampaign has built an impressive backlink profile with 2.5M total backlinks from 46K referring domains, signaling strong domain authority and a solid SEO foundation.
#2 High-authority links from major tech giants like Google, Apple, Microsoft, and WordPress not only boost ActiveCampaign’s SEO credibility but also reinforce its trustworthiness in the digital marketing space.
Traffic Breakdown
| Source | Value |
| Organic Search | 345K |
| Paid Search | 9.7K |
ActiveCampaign’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.2s (Poor)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 63ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 ActiveCampaign’s Largest Contentful Paint (LCP) of 2.2s could use some improvement, as it falls into the “poor” category. Optimizing page load times could enhance user experience and reduce bounce rates.
#2 On the bright side, their Cumulative Layout Shift (CLS) of 0 and Interaction to Next Paint (INP) of 63ms are both excellent, ensuring a stable and responsive experience for users browsing the site.
Paid Ad Keywords That Drive Conversions
ActiveCampaign isn’t just excelling in organic search; it’s also strategically running paid campaigns on high-value keywords that directly align with its services.
These targeted ads ensure visibility for users actively seeking automation and campaign management tools.
Top Keywords ActiveCampaign is Running Ads on
#1 “activecampaing”
#2 “active campign”
#3 “active campaign autmations”
#4 “active campaign status”
#5 “activecampaign landing pages”
#6 “franchising marketing”
#7 “activecampaign automation”
#8 “activecampaign anmeldeformular”
#9 “active campiagn”
#10 “activecampaign chicago”
By bidding on specific terms like “active campaign automations” and “activecampaign landing pages,” ActiveCampaign ensures visibility for users actively looking for campaign management solutions.
Here’s How You Can Steal ActiveCampaign’s SEO Playbook
#1 Master the Funnel with Strategic Keyword Targeting
ActiveCampaign doesn’t just focus on one type of search query. They dominate all stages of the customer journey, from branded terms like “active campaign” to high-intent keywords like “activecampaign pricing” and “activecampaign crm.”
#2 Focus on Non-Branded Keywords for More Reach
While branded keywords are crucial, ActiveCampaign also targets non-branded terms such as “sales crm platform” and “franchising marketing.”
These keywords attract users who may not yet be familiar with the brand but are actively searching for related solutions, giving ActiveCampaign a wider reach and the opportunity to capture new leads.
#3 Create Informational Content to Build Authority
ActiveCampaign excels at ranking for informational content, with blog posts like “How to be more productive” and “Company slogans.”
By providing valuable information that addresses user pain points, they build authority in their niche and attract backlinks, which in turn boosts their SEO performance.
#4 Target Global Traffic with a Multi-National Approach
ActiveCampaign’s organic strategy isn’t limited to a specific market. While their traffic from the U.S. is dominant, they also target global markets like Brazil, India, and the UK.
By focusing on broad, high-volume keywords that resonate internationally, they capture traffic from across the globe, expanding their reach far beyond domestic borders.
#5 Optimize Site Performance and Technical Health
Core Web Vitals are crucial for maintaining strong rankings. ActiveCampaign excels in this area with fast load times (2.2s Largest Contentful Paint), excellent mobile friendliness, and a stable, responsive site experience.
A technically optimized site ensures better rankings, lower bounce rates, and improved conversion rates, crucial for maintaining traffic and user satisfaction.
Before We Go
ActiveCampaign’s SEO success didn’t happen overnight.
It’s the result of a carefully crafted strategy, the right focus on keywords, valuable content, and seamless technical performance.
We help businesses create expert-driven unique content that attract not just traffic, but highly targeted leads that convert.
If you’re ready to transform your SEO into a lead-generating machine, let’s collaborate.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
