In a world where visibility is everything, Brandwatch’s SEO strategy is a beacon of success.
With 221K monthly organic visits and a staggering 1.4 million backlinks, the company dominates search rankings.
What sets Brandwatch apart? A carefully crafted approach that balances technical prowess with high-impact content, ensuring they capture users at every stage of the search funnel.
Brandwatch’s success story holds invaluable lessons on maximizing organic traffic and building a lasting online presence.
Ready to dive in? Let’s explore what makes Brandwatch’s SEO strategy a masterclass in growth and visibility.
Brandwatch’s SEO Snapshot
| Organic Traffic (Monthly) | 221K |
| Domain Rating (DR) | 85 |
| Backlinks | 1.4M |
Brandwatch Ranks for Every Search Intent
#1 Branded searches: 124.8K visits (Users already familiar with the brand)
#2 Non-branded searches: 95.9K visits (Capturing users before they know the brand)
#3 Informational searches: 150.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 87.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 27.9K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Cognism SEO Analysis: How They Get 180K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| YouTube Creator Studio | studio.youtube.com | 10 | 40,079 |
| FR Meaning in Chat | fr meaning in chat | 1 | 23,081 |
| Brandwatch Homepage | brandwatch | 1 | 20,645 |
| Top Most Instagram Followers | famous followers | 4 | 13,510 |
| Most Liked Pictures on Instagram | most liked post on Instagram | 4 | 12,551 |
| Social Media Image Sizes Guide | LinkedIn post size | 1 | 8,961 |
| Instagram Hacks | Instagram hack | 12 | 7,896 |
| Top YouTube Videos (Spanish) | videos pornográficos | 1 | 7,735 |
| Get More Instagram Followers | how to increase Instagram followers | 7 | 6,291 |
| Facebook Cover Photo Size | Facebook cover photo size 2024 | 2 | 4,287 |
#1 Brandwatch’s homepage ranks #1 for the brand name “Brandwatch,” ensuring it remains the top destination for users searching for the company directly.
#2 Pages like “FR Meaning in Chat” and “Top Most Instagram Followers” rank for industry-relevant queries, pulling in users seeking educational content.
#3 Brandwatch’s blog content, such as “Most Liked Pictures on Instagram,” ranks for competitive social media-related searches.
Brandwatch’s Search Visibility is Fueled by High-Intent and Branded Queries
#1 Search terms like “LinkedIn post size” and “Facebook cover photo size 2024” drive organic traffic to Brandwatch’s social media resources.
#2 Branded searches such as “Brandwatch” funnel in users who are already familiar with the company, ensuring a steady stream of engaged visitors.
#3 Pages focused on YouTube, Instagram, and social media hacks rank well for competitive industry terms.
Related Read: 10 Ways to Build Quality Backlinks
Global Traffic Domination
Top Traffic Sources
#1 India – 70.6K visits/month (32.0%)
#2 United States – 43.9K visits/month (19.9%)
#3 United Kingdom – 12.5K visits/month (5.7%)
#4 Pakistan – 12.1K visits/month (5.5%)
#5 Germany – 5.5K visits/month (2.5%)
India is Brandwatch’s fastest-growing market, contributing the highest share of traffic and adding over 35K visits this month.
This surge highlights increasing demand for social media insights and analytics in the region.
Brandwatch’s Backlink Profile
| Metric | Value |
| Total backlinks | 1.4M |
| Referring Domains | 21.3K |
| High-Authority Links | Links from Google, Wikipedia, Adobe, Github |
#1 With backlinks from powerhouse sites, it’s clear that major players in the digital space see Brandwatch as a credible, authoritative source. This kind of endorsement is gold for SEO.
#2 With over 21K referring domains, Brandwatch’s content is being cited across industries, solidifying its reputation as a go-to resource for social media insights.
Traffic Breakdown
| Source | Value |
| Organic Search | 179K |
| Paid Search | 1.2K |
Brandwatch’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.7s (Poor)
Cumulative Layout Shift (CLS): 0.12 (Moderate)
Interaction to Next Paint (INP): 63 ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Speed matters, and Brandwatch is lagging. With a Largest Contentful Paint (LCP) of 2.7 seconds, the site’s loading speed isn’t up to par.
#2 User interactions? Smooth. Layout stability? Could be better. While INP is excellent at 63ms, meaning users get a snappy experience, CLS sits at 0.12, signaling some unexpected page jumps.
Here’s How You Can Steal Brandwatch’s SEO Playbook
#1 Prioritize High-Intent Search Queries
Brandwatch ranks for a diverse range of search intents. By capturing users at different stages of the funnel, they ensure steady traffic flow.
Pro Tip: Identify and target search terms that align with your audience’s intent, whether they’re discovering your brand or making a purchase decision.
#2 Optimize for Social Media-Driven SEO
Pages like “FR Meaning in Chat” and “Most Liked Pictures on Instagram” are traffic magnets. Why? Because they tap into trending social media discussions.
If your business has a connection to social media, creating relevant, shareable content can drive organic growth.
#3 Earn Backlinks from High-Authority Domains
Brandwatch is earning credibility. With backlinks from Google, Wikipedia, and Adobe, their site is seen as a go-to resource.
If you want to build authority, collaborate with trusted industry sites, contribute guest posts, and create data-driven content that others want to cite.
#4 Improve Technical SEO for a Better User Experience
Despite an excellent Interaction to Next Paint (INP) of 63ms, Brandwatch’s Largest Contentful Paint (LCP) of 2.7 seconds indicates slower page load speeds.
A smooth user experience boosts rankings, so optimizing Core Web Vitals should be a priority.
#5 Go Global, but Optimize for Local Markets
With India contributing 32% of traffic and the United States bringing high-value searches, Brandwatch proves that global reach doesn’t mean a one-size-fits-all approach.
If you want international traffic, localizing content for key regions and leveraging multilingual SEO can be game-changers.
Before We Go
Brandwatch’s SEO strategy is a masterclass in combining technical optimization with content-driven growth.
By targeting high-intent keywords, earning authoritative backlinks, and ensuring a seamless user experience, they’ve positioned themselves as a leader in social media analytics.
So, whether you’re looking to refine your SEO strategy or scale your organic reach, there’s plenty to learn from Brandwatch’s approach.
The key? Focus on relevance, authority, and user experience to see lasting results.
At Concurate, we craft expert-driven SEO strategies that help brands maximize their organic potential. Ready to elevate your SEO game? Let’s collaborate and take your rankings to new heights.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
