SEO isn’t just about ranking—it’s about understanding audience intent and positioning your brand where it matters. Similarweb has mastered this, leveraging data-driven SEO strategies to dominate search visibility and drive high-intent traffic.
Through a combination of powerful keyword targeting, an extensive backlink profile, and a strong global presence, Similarweb remains a leader in digital analytics.
In this report, we’ll break down the key factors behind Similarweb’s SEO success—its top-performing pages, keyword strategy, backlink strength, and technical performance.
Let’s dive into the data and uncover the insights behind Similarweb’s SEO strategy.
Similarweb’s SEO Snapshot
| Organic Traffic (Monthly) | 23.7M |
| Domain Rating (DR) | 88 |
| Backlinks | 25.9M |
Similarweb Ranks for Every Search Intent
#1 Branded searches: 22.1M visits (Users already familiar with the brand)
#2 Non-branded searches: 1.6M visits (Capturing users before they know the brand)
#3 Informational searches: 2.7M visits (Users seeking knowledge and insights)
#4 Navigational searches: 22.3M visits (Users looking for a specific website or page)
#5 Commercial searches: 1.9M visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Adobe SEO Analysis: How They Get 70M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| hdhub4u.mov | hdhub4u, hdhub4u.mov | #4 | 1,877,502 |
| mp4moviez.gd | mp4moviez | #3 | 1,339,529 |
| vegamovies.ps | vegamovies | #12 | 395,930 |
| 9xmovies.com.lc | filmyzilla | #8 | 393,713 |
| similarweb.com | similarweb | #1 | 389,654 |
| milf-300-com.ru | milf300 | #1 | 316,057 |
| hdhub4u.com.ng | hdhub4u | #15 | 296,205 |
| filmyfly.durban | filmyfly | #6 | 294,213 |
| hdhub4u.watch | hdhub4u | #14 | 223,315 |
| mkvmoviespoint.bond | mkvmoviespoint | #1 | 220,965 |
#1 SimilarWeb’s homepage dominates branded search, ranking #1 for “SimilarWeb,” driving significant traffic from users already familiar with the platform.
#2 Competitor analysis pages like “hdhub4u.mov” and “mp4moviez.gd” attract users searching for movie streaming sites, ranking for highly searched terms like “hdhub4u” and “mp4moviez.”
#3 Niche-specific pages such as “vegamovies.ps” and “filmyzilla” leverage search demand in the movie-downloading segment, securing top positions for high-traffic keywords.
Similarweb Ranks for High-Intent and Niche-Specific Keywords
#1 High-intent keywords like “hdhub4u” and “mp4moviez” dominate traffic, capturing users actively searching for movie download sites.
#2 Navigational queries such as “filmyzilla” and “vegamovies” funnel traffic to competitor analysis pages, where users compare different streaming platforms.
#3 Branded searches like “SimilarWeb” ensure consistent traffic from users looking for web analytics and competitor insights.
Global Traffic Domination
Top Traffic Sources
#1 India – 12.1M visits/month (50.9% of total traffic)
#2 United States – 1.5M visits/month (6.4%)
#3 Pakistan – 697.4K visits/month (2.9%)
#4 Spain – 687.8K visits/month (2.9%)
#5 Philippines – 619.9K visits/month (2.6%)
India leads the traffic share by a wide margin, contributing over half of the total visits.
The United States follows, indicating a strong international presence, while emerging markets like Pakistan and the Philippines show steady growth.
Similarweb’s Backlink Profile
| Metric | Value |
| Total backlinks | 25.9M |
| Referring Domains | 49.3K |
| High-Authority Links | Links from Microsoft, Google, Apple, WordPress |
#1 Similarweb’s backlink profile is a powerhouse. The site benefits from a diverse and widespread link network, solidifying its credibility across multiple industries.
#2 High-authority don’t just boost rankings—they establish trust, positioning Similarweb as a go-to source for digital insights and competitive analysis.
Traffic Breakdown
| Source | Value |
| Organic Search | 23.7M |
| Paid Search | 17 |
Similarweb’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):2.1s (Moderate)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 172ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Similarweb’s LCP of 2.1s leaves room for improvement. While it ensures a decent loading speed, further optimization could enhance user experience and retention.
#2 A perfect CLS score of 0 means flawless page stability. Users navigating Similarweb experience smooth, shift-free browsing—critical for data-heavy pages where precision and readability matter.
Paid Ad Keywords That Drive Conversions
Along with excelling in their organic search, Similarweb is also on top of their game when it comes to running ads on keywords.
Top Keywords Similarweb is Running Ads on
#1 “similar web”
#2 “check web rank”
#3 “estimate traffic to website”
#4 “how to check unique visitors of a website”
#5 “samrush”
#6 “how to check other website traffic”
#7 “smilar web”
#8 “competitors ranking website”
#9 “site traffic report”
#10 “serush”
Similarweb’s paid strategy locks in brand dominance. Bidding on variations like “similar web” and even misspellings like “smilar web” ensures it captures all brand-related searches, preventing competitors from siphoning traffic.
High-intent keywords target competitor research and traffic estimation. Terms like “check web rank” and “estimate traffic to website” appeal directly to businesses and marketers looking for competitive insights, aligning perfectly with Similarweb’s core offerings.
Here’s How You Can Steal Similarweb’s SEO Playbook
#1 Leverage Branded and Non-Branded Search Terms
Focus on building a strong brand presence through both branded and non-branded keywords. Dominating these search terms ensures visibility across all stages of the user journey, capturing both familiar and new audiences.
#2 Invest in a Robust Backlink Strategy
A diverse and high-authority backlink profile is key to establishing trust and authority in your industry. Secure backlinks from top-tier domains, similar to how Similarweb attracts links from Microsoft, Google, and Apple, to boost your SEO rankings.
#3 Target High-Intent Keywords for Maximum Conversion
Focusing on high-intent keywords ensures you’re attracting users who are actively searching for products or services in your industry. Use data-driven insights to find the most effective keywords for your niche, and align them with your content strategy.
#4 Optimize Technical Performance for Better UX
Prioritize technical SEO factors like page load speed, stability, and interaction to next paint. A seamless, quick-loading site ensures a better user experience and improved rankings. Strive for low LCP (Largest Contentful Paint) and maintain zero CLS (Cumulative Layout Shift) to enhance your technical health.
#5 Expand Global Reach by Targeting Regional Markets
Build an international SEO strategy by focusing on key markets with the highest traffic potential. Similarweb’s success in India, the U.S., and other regions shows the value of tailoring your SEO efforts to capture global and local audiences effectively.
Before We Go
Similarweb has built a strong SEO foundation—dominating branded searches, leveraging powerful backlinks, and optimizing technical performance for a seamless user experience.
The best part? You do not need their budget to make SEO your strength.
At Concurate, we specialize in expert-driven SEO strategies that build brand authority and drive meaningful traffic. Let’s collaborate and craft a strategy that delivers real impact. Ready to strengthen your search presence? Let’s partner up and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
