CallRail isn’t just ranking, it’s dominating the entire search funnel, from awareness to purchase.
And the secret? It’s not just about branded searches. CallRail owns high-intent, commercial, and pricing-based keywords that fuel its organic growth. Let us deep dive into the CallRail SEO Analysis.
With a massive backlink profile, a technically sound website, and smart keyword strategy, CallRail has mastered search visibility, making it a powerhouse in call tracking SEO.
The best part? You can do it too.
You may not have CallRail’s budget, brand recognition, or traffic (yet)—but you can steal their SEO playbook to turn organic search into your biggest growth engine.
CallRail’s SEO Snapshot
| Organic Traffic (Monthly) | 51.3K |
| Domain Rating (DR) | 78 |
| Backlinks | 173506 |
CallRail ranks for Every search intent
CallRail isn’t just ranking randomly. They rank with intent.
They don’t just target one type of keyword. They own the entire funnel (from awareness to purchase).
Branded searches: 33K visits (People already looking for CallRail)
Non-branded searches: 8.5K visits (Capturing users before they even know about CallRail)
Informational searches: 23.5K visits
Commercial searches: 30.7K visits
Transactional searches: 1.1K visits
CallRail transforms every call into actionable insights, helping businesses optimize campaigns, personalize customer interactions, and drive higher conversions effortlessly.
You might like to read this as well: MightyCall SEO Analysis – Reasons They Get 40K+ Organic Traffic Every Month
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://www.callrail.com | call tracking software, call tracking | #1 | 35,756 |
| https://www.callrail.com/pricing | call tracking pricing | #1 | 1692 |
| https://www.callrail.com/call-tracking | call tracking, best call tracking software | #2 | 1204 |
| https://www.callrail.com/blog/how-to-use-attribution-models | attribution modelling marketing, attribution modelling | #1 | 1002 |
| https://www.callrail.com/contact | callrail | #1 | 778 |
| https://www.callrail.com/blog/what-is-crawling-and-indexing | what is crawling in seo, crawling seo | #6 | 706 |
| https://www.callrail.com/about/careers | callrail careers | #1 | 588 |
| https://www.callrail.com/blog/effective-plumber-advertising-examples | plumbing advertisement, plumber advertising | #1 | 568 |
| https://www.callrail.com/blog/what-is-white-labeling | white label, white labeling | #5 | 534 |
| https://www.callrail.com/about | callrail login | #1 | 506 |
#1 Non -Branded keywords (e.g., “call tracking”) drive the most traffic.
#2 CallRail does not rely on brand based keywords. In fact, non-branded keywords bring more readers for them.
#3 CallRail’s content strategy includes a strong mix of informational and commercial keywords, ensuring they capture users at multiple intent levels.
CallRail Ranks for High-Intent, and Pricing Based Keywords
#1 “Call tracking” and “Best” keywords drive high traffic (e.g., “call tracking”,” best call tracking software”)
#2 CallRail secures top positions for software-focused and price related queries(e.g., “call tracking,” “call tracking pricing”)
#3 Comparison-based keywords like “best call tracking software” help attract users actively evaluating different solutions.
Global Traffic Domination
Though CallRail gets most traffic from the US, it also has visitors from other countries.
Top Traffic Sources:
#1 US: 41.5K visits/month (80.8% of total)
#2 India: 3.1K visits/month (6.0%)
#3 Canada: 2K visits/month (3.9%)
#4 Philippines: 1.1K visits/month (2.1%)
#5 GB: 856 visits/month (1.7%)
CallRail’s Backlink Profile
| Metric | Value |
| Total backlinks | 173,506 |
| Referring Domains | 4950 |
| High-Authority Links | Links from Moz and Semrush |
High-authority links from Moz and Semrush reinforce its position as a trusted source in the cloud-based call center industry. The sheer volume of backlinks suggests widespread recognition.
CallRail’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.1s (Good)
Cumulative Layout Shift (CLS): 0.25(Poor)
Interaction to Next Paint (INP): 103ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Good
Recommendation: Need to Improve Cumulative Layout Shift
CallRail’s website being mobile-friendly and fast-loading is great for user experience and SEO. Here is how it will help them:
#1 Improved Conversion Rates – A mobile-friendly, fast-loading site reduces bounce rates and keeps users engaged, increasing the chances of sign-ups or conversions.
#2 Higher SEO Rankings – Google prioritizes mobile-friendly and fast websites, meaning CallRail’s site is more likely to rank well in search results, driving organic traffic.
#3 Better User Experience (UX) – Quick load times and a responsive design enhance usability, making it easier for visitors to navigate, find information, and interact with the platform.
Paid Ad Keywords That Drive Conversions
Though most companies prefer short terms, CallRail stands out by running ads on Long keywords related to call tracking.
Top Keywords CallRail is Running Ads on
#1 “track a phone number”
#2 “ai lead generation software”
#3 “phone number tracking”
#4 “rep ai”
#5 “callrail inc”
#6 “conversational intelligence sales”
#7 “callrial”
#8 “reachout ai”
#9 “Callrails”
#10 “call tracking number”
Organic search drives the majority of CallRail’s traffic, while paid campaigns contribute minimally. This strategic approach ensures maximum ROI by capturing users actively searching for solution
Here’s How You Can Steal CallRail’s SEO Playbook:
#1 Dominate the Entire Funnel with Strategic Keyword Targeting
CallRail doesn’t just focus on one type of keyword. They own every stage of the customer journey—awareness (“What is call tracking?”), consideration (“Best call tracking software”), and purchase (“CallRail pricing”). This ensures they capture users at every intent level.
#2 Prioritize High-Intent, Non-Branded Keywords
While many brands rely on name recognition, CallRail generates massive traffic from non-branded searches. Keywords like “call tracking” and “best call tracking software” bring in users actively looking for solutions—long before they even know about CallRail.
#3 Leverage Informational Content to Build Authority
CallRail ranks for highly searched topics beyond just their product. Their blog posts on SEO, attribution modeling, and marketing automation attract visitors, positioning them as an industry leader and driving backlinks naturally.
#4 Optimize for Global Traffic, Not Just Local Markets
Though based in the U.S., CallRail doesn’t limit itself geographically. They target broad, high-volume keywords that resonate worldwide, pulling in traffic from countries like India, Canada, and the UK.
#5 Prioritize Technical SEO & Site Performance
With strong Core Web Vitals, a mobile-friendly site, and fast load times, CallRail ensures a seamless user experience. A well-optimized site not only improves rankings but also reduces bounce rates and increases conversions.
Before We Go
CallRail’s SEO success isn’t by chance. It’s the outcome of a sharp strategy, high-quality content, and a focus on capturing leads at every stage of the funnel.
At Concurate, we help businesses follow the same path by creating content that doesn’t just attract clicks—it drives conversions. We specialize in crafting expert-driven content strategies and compelling content that speaks directly to your audience’s needs.
Ready to transform your SEO into a growth machine? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
