SEO is all about strategy, and there’s no better way to sharpen yours than by learning from the best.
HubSpot’s SEO game shows exactly how smart content can dominate search results, pull in millions of visitors, and fuel steady growth.
In this report, we break down what makes HubSpot’s approach so effective—top-ranking pages, clever keyword strategies, a rock-solid backlink profile, and more.
You’ll find actionable takeaways to help your business climb the ranks, connect with your audience, and turn traffic into real results.
To read more around strategies like these, check this article: 5 Programmatic SEO Examples to Capture More Leads for Your SaaS Products in 2025.
1. HubSpot’s SEO Snapshot
| Total Monthly Traffic | 32.7 M visits |
| Domain Rating (DR) | 93/100 |
| Top Pages | 4,137 |
Source: Similarweb
2. Top Pages Driving Traffic
Observations:
1.) Brand-related keywords (e.g., “hubspot”) drive the most traffic.
2.) Non-branded queries like “conversation starters” and “email signature generator” dominate top-of-funnel content.
3.) HubSpot excels in both brand authority and solution-focused SEO.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| email signature generator | #1 | 18.0K |
| professional email signature | #2 | 7.9K |
| free crm | #4 | 9.3K |
| marketing software | #3 | 8.9K |
| free website hosting | #5 | 13.0K |
| buyer persona template | #1 | 1.5K |
| email signature template | #4 | 9.3K |
| contact management software for small business | #1 | 2.5K |
| drag and drop website builder | #1 | 1.2K |
| free email signature generator | #4 | 4.0K |
Keyword Trends:
1.) “Free” and “template” keywords drive high traffic (e.g., “free CRM,” “free website hosting,” “email signature template”)
2.) HubSpot secures top positions for tool-focused, solution-oriented queries (e.g., “email signature generator,” “drag and drop website builder”)
3.) High search volumes cluster around practical, ready-to-use keywords, reflecting a bottom-funnel audience ready to adopt or purchase.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 5,267,192 |
| Referring Domains | 98,848 |
| High-Authority Links | Links from Forbes, TechCrunch, and Entrepreneur. |
Insight:
70% of links come from content. This shows HubSpot’s strong authority and trust, reinforced by coverage in leading publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 1.8M |
| Paid Search | 27.1K |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Good)
Cumulative Layout Shift (CLS): 0.05 (Good)
Interaction to Next Paint (INP): 65ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Fully optimized.
7. Paid Search Insights
Top Keywords Hubspot is running Ads on:
1.) “free landing pages”
2.) “best free crm”
3.) “email signature templates”
4.) “free crm software”
5.) “crm free”
6.) “free crm software for small business”
7.) “database software free”
8.) “customer relationship management tools”
9.) “free group scheduling tool”
10.) “marketing hub professional”
Performance: Paid campaigns drive 10% of total traffic, targeting high-conversion keywords.
Before We go
HubSpot’s SEO success isn’t magic—it’s the result of smart content, clear strategy, and audience-first thinking.
At Concurate, we help B2B businesses achieve the same by creating content that drives revenue, not just traffic.
We focus on quality over quantity, crafting tailored strategies and compelling content that speaks to your audience.
Ready to turn your content into a growth engine? Let’s work together.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
