Were you looking for an email template?

Try personalizing instead of templatizing!

Why?

Well,

When in need of any kind of services,

A buyer compares many service providers,

Before choosing one.

For making a decision, he goes on a call with all of them.

You want to make sure that you are on the buyer’s mind when he makes the buying decision.

Here is exactly what you need to do.

Send a strategic “Thank You” email.

Soon after the WebEx, in which you discovered the buyer’s pain points.

You need to find a way to reflect all of this in the email.

What were the buyer’s pain points?

How did you position your solutions to meet his needs?

What parts of the conversation could the buyer relate to the most?

Below is an example that shall make it easier for you to follow what is being said above.

Background:

Let’s say the name of the buyer is John.

He is the CEO of a company that has come up with a contactless menu and pay system for restaurants.

John started his career as a restaurant manager.

Now, his company provides various tech solutions needed in a restaurant.

John needed our help with marketing for his new contactless solution.

Thank You Email:

Dear John– Great call today! I pray you and your close ones continue to stay safe and well. 

Personally, I was truly inspired to hear your story – from working as a restaurant manager to a successful CEO – it’s Amazing! Thank you for sharing it with us. Also, on the business side, it was good to know about your areas of interest, especially the work that you do with various restaurants. Your vision of tech-driven restaurants is powerful and much needed after COVID.

John, we understand your past experience of working with other agencies hasn’t been very pleasant. At the end of the day, if you are not able to convert the visitors to your site into customers, it’s painful. [This was the problem John shared with us] It is the growth marketer’s job to device & execute a great content strategy to attract potential customers! 

In a marketing project, we (as Concurate) will focus on buyer persona and buyer’s journey. This helps in attracting potential prospects and converting them into customers. Besides that we will have regular connects with you to keep you apprised of the marketing progress. [This is how Concurate can help him] I’m attaching a case study about how we executed the content strategy for one of our clients. I hope this work ethic is something you desire. And, given a chance, we will love to showcase our capabilities and high-quality marketing skills to you over a live project.

Please do keep us on your radar for a suitable opportunity.

Take care. Stay safe and be well.

Kind regards,

Aditi

P.S. John, I will be your go-to person here at Concurate. If you need any info. Or if there is anything we can assist you with – just drop me a message and I will take care of everything. Hope to stay in touch!

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