How I Lived the Content Strategist Role at Concurate (A Reflection on My Two-Year Journey)

Here’s How My Content Strategist Role at Concurate Really Felt Like

“Growth begins at the end of your comfort zone.” That line has never felt truer than it does today.

I’ve just completed two years as a Content Strategist at Concurate, and it feels less like a career timeline and more like a story of transformation. When I joined, I thought I was simply moving from a scientific writing role to another writing job. Little did I know, it would be a complete shift. One that would challenge me, shape me, and at times test my confidence like never before.

So, if you’re here to see what it really means to live the Content Strategist role, you can probably understand it best by reading the journey of someone who’s been there, done that.

This blog is a reflection on my two-year journey in the Content Strategist role at Concurate. I’ll share the challenges, the lessons, the feedback, and the wins that made it all worth it.

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Let’s begin!

Day Zero at Concurate: What Was on My Mind

I still remember my first day. September 4th, 2023.

HR had looked me straight in the eye and said, “You’ll be working in a small team. You’ll have to own your work. There won’t be endless reviews. If you need a big support system, this may not be the place.”

That honesty hit me.

And they were right. We were just three people. Three. Every mistake stood out. Every draft carried my name. There was no place to hide.

At first, that was intimidating. But it also lit a fire. Because I knew — this wasn’t going to be just another writing job. This was going to be a test of ownership. And a test of how much I was willing to grow.

In those first few days, I did what was expected. I finished the training. Completed the courses. I followed the steps.

But was it that simple? No. Not at all.

I often took longer than I should have. I was still trying to understand what this role really demanded.

Luckily, my manager saw the effort. She knew I wasn’t being careless. I was learning. Step by step.

Gradually, I began to find my rhythm. I started delivering the work that was asked of me. But again, was it easy? No.

Because no journey is complete without challenges. And mine was full of them.

The Challenges I Faced Early On in Content Strategist Role

I’ll be honest here. 

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When I started at Concurate, I was assigned what every content strategist begins with — writing, reviewing, and editing. Blogs, website copy, emails… all of it.

On paper, it looked straightforward. In reality, it was anything but.

Reviewing came naturally to me. I carried that from my previous job — a sharp eye for details, for flow, for formatting things the right way. But writing? That was a different story. My early drafts were just okay. And reaching the level of writing Concurate demanded was not an easy path.

Here are the major challenges that stood in my way, the ones I eventually overcame:

Challenge #1: Coming From a Different Background

I came from medicine. Suddenly, I was writing for B2B SaaS. The terminology, the audience, the expectations — everything was new. At times, I felt completely out of place. 

But I’m stubborn. I told myself: If I’m here, I’ll learn this craft, no matter how long it takes. That mindset kept me moving forward. And this is something my manager also appreciated in my performance evaluation. 😉

Challenge #2: Understanding B2B SaaS Products Clearly

Writing without clarity is impossible. And at Concurate, clarity is non-negotiable. In the beginning, I misunderstood products often. Reading websites and product pages wasn’t enough. Reviews exposed the gaps I missed. 

Over time, open conversations with clients and teammates gave me the perspective I needed to write with confidence.

And most important, a tool that helped me was ChatGPT. In those early days, I leaned on it to simplify complex products. My go-to prompt was “ELI5.” It sounds funny now, but it worked. Over time, I learned prompting better, and eventually, to write better. 

Plus, here’s my take: tools can’t replace teammates, but they can keep you from leaning on them for every answer.

Challenge #3: Adapting to the Concurate Writing Style

Concurate’s style isn’t about writing for the sake of it. It’s about strategy. We don’t create content just to drive traffic — we create content that brings in leads and builds business for our clients. 

That means writing that’s highly technical, fact-based, and pain-point driven.

My early drafts fell short. I used outdated stats, missed logical connections, or overcomplicated the language. Reviews pushed me to sharpen my arguments, simplify my words, and write in a way that delivered real value.

Challenge #4: Contributing Beyond What Was Expected

At first, I was focused only on survival. Just meeting deadlines, just fixing what the reviews pointed out. Going beyond felt impossible when I was still learning the basics. But Concurate’s culture expects more: new ideas, systems, contributions that raise the bar. It took time, but slowly I learnt that growth isn’t just about meeting expectations. It’s about stepping beyond them.

These may not be all, as two years is a long journey, but challenges really tested me. What truly shaped me, however, was my willingness to learn. And that made all the difference.

Staying Open to Learn, ALWAYS 🤞

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

That line has guided people for generations, and in many ways, it guided me too. Because if there’s one thing I’ve realized in these two years, it’s this: learning never ends.

No matter how much experience you gain, there’s always another layer to uncover, another angle to explore, another skill to sharpen. That’s why I never closed myself off from it. I said yes to feedback, yes to new ideas, yes to opportunities that scared me.

And here’s where it showed up the most:

Learning from Feedback

I still remember the sting of some early reviews. One draft came back from review, it was flooded with comments. And the one line that cut deep was: “It’s still not there where it should be.” 

My first instinct was to defend myself. To explain why I had written it that way. 

I won’t lie — I felt crushed. I had poured so much into it. That night, I had two choices: quit or overcome. And I chose the harder one.

On a Sunday evening, no one asked me to, but I sat down again. I reread the brief, reflected on what I had missed. I asked myself: “What is the real intent here? What are the entrepreneurs struggling with? What’s the pain point they need solved?”

Once that clicked, everything else flowed. I rewrote the piece, created a Loom video explaining my thought process, and shared the revised file by that night.

The next day, Monday morning, my manager was super happy, loved it, and praised my efforts. 

She even gave a special mention to all the other teammates with this Loom video:

Courage to be disliked

I feel this was an achievement and proof that my efforts are truly worth it.

Learning from Resources

Then there were the Friday sessions, working Saturday learnings, the courses, and the endless reports I found myself reading late at night. Some of it was heavy. Some of it felt way above my head. But I kept at it. I made notes. Asked questions. I connected the dots.

And slowly, the fog started to clear. I wasn’t just learning how to write better sentences—I was learning how to think like a strategist.

Recently, I did a marketing teardown explaining the product adoption lessons from ElevenLabs, the fastest-growing AI company. And this wasn’t client work. It was purely for learning. I noticed strategies they might be using that we could apply to Concurate and our lovely clients to get them more leads and actual revenue, not just website traffic.

Learning Through Personal Branding

And then came something I never expected: personal branding.

One day, my manager said, “You should start posting on LinkedIn. Don’t shy away from it.”

My heart sank. I had never been active there. Had no idea what to post. I thought, “Who would even care about what I write?”

But I stayed open. I said yes. Wrote. Posted. The first time I hit publish, I was nervous. I kept checking the screen. And then… a few likes. A couple of comments. Small engagement, but real engagement. People were actually reading what I had to say. That was new. That was huge.

One of my early posts on Linkedin is still close to my heart. I was stuck with a blog draft, no ideas flowing, nothing clicking. So instead of forcing words, I turned to Canva. I created a small infographic story. Explored features that I don’t even know about. The result was simple, but creative. 

Image Courtesy: Yours truly, trying to look creative when blogs weren’t flowing.

And that post connected with people.

This taught me that learning doesn’t only happen behind a laptop or inside a report. Sometimes it happens when you put yourself out there — vulnerable, unsure — and discover that your voice has value.

Since then, I’ve stopped overthinking. I post what I learn, try and feel is worth sharing. And the best part? When I learn, we all learn. And when others engage, I learn from them too.

I must tell you, staying open to learn was the foundation. But what did it actually lead to? Its growth you could see — in my confidence, in my work responsibility, and in the results that showed up for clients. That’s what I want to share next…

There Come the Kind of Wins You Don’t Forget

I’m a hundred times better writer now than I was on day one. Plus, I know I’ll only get better from here. That’s the beauty of this journey. The wins weren’t just about blogs ranking or leads generated—they were about becoming stronger, clearer, and more confident with every step.

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So, here are some of those wins I’ll always cherish:

Confidence That Lasted

When I look back, one of my biggest wins was confidence. The kind that comes when you stop overthinking every draft and start trusting your own process. I didn’t just gain skills — I gained belief in myself, belief that I could handle whatever was put on my plate.

Taking Responsibility Like a Strategist

Another major win was responsibility — not just for writing, but for outcomes. At Concurate, we work with OKRs (Objective and Key Results) every quarter. We set goals, track progress, and evaluate what worked and what didn’t. That process taught me to think strategically.

I learned to double down where improvement was needed, to teach my team in areas I was already strong, and to focus my own time on learning some best practices and work that created the biggest impact. 

Clarity That Changed Everything

Clarity was a turning point. I learned that writing wasn’t about filling space. It was about asking the right questions: What’s the intent? What’s the pain point? What’s the solution?

That clarity made my drafts sharper, my flow stronger, and my strategy tighter. It changed how I wrote, and more importantly, how I thought.

Motivation That Carried Me Through

There were plenty of tough days. Times when I felt drained, or when feedback hit harder than I expected. But motivation became my safety net.

And for me, motivation was multidirectional. My parents, who’ve always taken care of me, reminded me I had to work hard for them. The trips I took with my girlfriends, being able to do or buy what I want, reminded me that money mattered too. Yes, I work hard to show excellent performance and get good appraisals. That’s how we roll, we roll like this.

And sometimes, when the weight felt heavy, I’d share it with my manager. She’s been my problem solver more than once, lifting burdens off my shoulders so I could focus again.

All of that combined into a quiet push. The push that kept me showing up, reworking, improving. It’s one of those wins that doesn’t show up on paper, but makes all the difference.

Results That Made an Impact

And yes, the numbers came too. Blogs I worked on hit page one. Some ranked in the top three positions. Updates I made pulled older content back into page 1.

But the best part? Those results weren’t just vanity metrics. They brought in real leads. Proof that content done right drives business impact.

Client Love That Stays With You

I’ll never forget the first time I saw my work in Forbes, Entrepreneur, and Fast Company.
But honestly? The byline wasn’t the real win. It was the client’s feedback: “This is exactly what I needed.” and on top of that your work is also liked by the editor on such major platforms.

That validation — that moment of knowing I delivered what mattered — is the kind of love that stays with you.

This, I feel, is just the start. There are many more milestones ahead, many more lessons waiting to be learned. But for now, I’m focused on leveling up and that process has already begun.

Stepping Into What’s Ahead

Content writing here at Concurate feels a lot like leg day at the gym. You dread it, you feel the burn, but when you walk out stronger, you thank yourself for showing up.

That’s what this journey has been for me — and this is just the start. I’ll keep sharing more milestones here, especially as I step into mentoring and building leadership skills. If my journey helps even one person, that’s a big win.

And if you’re curious about a content strategist role at Concurate — here’s your reality check. It’s tough, the feedback is sharp, the learning curve is steep. But growth here is real.

So if you’re interested, connect with us or DM me on LinkedIn. I’d love an honest conversation.