Zscaler is a leading cloud security platform, helping enterprises secure remote work, manage threats, and protect cloud applications.
They attract over 215K monthly organic visitors and rank for 788 high-intent keywords, combining educational content with decision-stage pages to capture IT and security buyers.
Zscaler has built a layered SEO and paid strategy that balances deep educational resources on SASE, zero trust, and cloud security.
Their paid campaigns intercept competitor searches and analyst-driven queries, ensuring visibility when buyers compare VPNs, VDI, and vulnerability tools.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 71 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 65 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 86 | How well the brand ranks for all its name variations |
| Topical Authority | 92 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 88 | Core Web Vitals + crawl efficiency |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 215K+ |
| Domain Rating | 81 |
| Backlinks | 937K Backlinks |
| Referring Domains | 11.4K |
| High-Intent Keywords | 788 Keywords |
| Informational Keywords | 43.9K Keywords |
| Branded Keywords | 13.1K Keywords |
Zscaler has carved out a strong SEO presence in the cybersecurity space, attracting both decision-makers and research-focused audiences.
Their strategy balances high-intent enterprise security queries with educational content, driving visibility across multiple stages of the buyer journey.
Zscaler has begun establishing a strong presence on AI-driven platforms, positioning itself as a go-to solution for enterprises exploring next-generation cybersecurity.
They help IT decision-makers and security professionals quickly identify Zscaler as a credible, innovative option, ranking for terms like:
| Page | Why It Matters |
|---|---|
| What is SASE | Introduces the concept of Secure Access Service Edge, educating security decision-makers and attracting users researching modern network security frameworks. |
| What is Zero Trust Architecture | Explains zero trust principles, appealing to IT leaders evaluating secure network strategies for enterprises. |
| What is Zero Trust | Breaks down zero trust security concepts, reinforcing Zscaler’s authority in network and data protection. |
| Purdue Model | Highlights industrial control system security models, targeting organizations managing OT and ICS environments. |
| Secure Service Edge | Educates audiences on SSE frameworks, positioning Zscaler as a key solution for cloud security and network management. |
| Secure Remote Access | Provides guidance on secure remote work solutions, capturing IT teams managing hybrid and remote workforce access. |
| Cloud Access Security Broker | Explains CASB solutions, appealing to organizations seeking visibility and control over cloud applications. |
| Secure Web Gateway | Covers SWG tools for web traffic protection, targeting IT security teams looking for comprehensive web filtering solutions. |
| How Does a Phishing Email Work | Educates users about phishing threats, appealing to both security-conscious employees and IT professionals. |
| Data Security Posture Management | Explains tools for assessing and improving data security, targeting risk and compliance managers. |
| Malware Protection | Guides users on malware threats and defenses, reinforcing Zscaler’s role in endpoint and network security. |
| Cloud Security Service | Introduces cloud security offerings, capturing audiences researching cloud protection solutions. |
| Pretexting Scams | Educates users about social engineering risks, appealing to employees and IT security teams. |
| Cyber Threat Protection | Highlights strategies and solutions for comprehensive cyber defense, targeting enterprise security decision-makers. |
| Advanced Threat Protection | Focuses on advanced detection and response solutions, reinforcing Zscaler’s position in proactive security measures. |
Zscaler’s top pages combine educational and solution-focused content, targeting both IT decision-makers and employees seeking security guidance.
By covering emerging frameworks like SASE, zero trust, and cloud security, along with practical threat awareness topics, Zscaler ensures visibility across multiple stages of the enterprise security buyer journey.
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Zscaler’s top organic keywords reflect a mix of competitive comparisons, practical guides, and high-value security insights.
Their content captures decision-ready users evaluating cybersecurity solutions while reinforcing thought leadership in cloud security, SaaS protection, and threat management.
| Keyword | Why It Matters |
|---|---|
| CXO Mailing List | Captures decision-makers interested in executive-level cybersecurity insights, helping Zscaler build a qualified lead list. |
| UC Browser Apps | Targets IT and security professionals looking for research on mobile security threats, reinforcing Zscaler’s thought leadership. |
| Cracked Software Downloads | High-intent security-focused search. Users researching malware risks from pirated software discover Zscaler as a solution provider. |
| Zscaler vs CrowdStrike | Competitive comparison keyword, capturing prospects evaluating alternative cybersecurity platforms. |
| Palo Alto vs Zscaler | Another competitor interception keyword, helping Zscaler attract decision-ready users comparing firewall and cloud security solutions. |
| Zscaler vs Cisco Umbrella | Targets users evaluating cloud security vendors, positioning Zscaler as a preferred alternative. |
| Efficiency Best Practices for Microsoft 365 PDF Free Download | Provides actionable security guidance, appealing to IT admins and enterprise decision-makers implementing Microsoft 365. |
| IAC Security Best Practices | Educates users on secure Infrastructure-as-Code practices, targeting cloud and DevOps teams. |
| SaaS Security Best Practices | Guides companies on securing SaaS applications, appealing to IT and cybersecurity leaders seeking practical frameworks. |
| Best Cloud Firewall | Captures users actively searching for cloud firewall solutions, helping Zscaler intercept purchase-intent prospects. |
| Keyword | Why It Matters |
|---|---|
| VPN Providers | Targets users looking for VPN alternatives, positioning Zscaler as a modern cloud-based solution. |
| Virtual Desktop Solutions | Captures enterprises researching secure virtual desktop solutions, highlighting Zscaler’s VDI alternatives. |
| VPN Gateway | Attracts IT decision-makers evaluating secure network gateways, reinforcing Zscaler’s SASE positioning. |
| Risk-Based Vulnerability Management | High-intent, feature-led keyword. Targets users looking for advanced vulnerability assessment tools. |
| Vulnerability Assessment Tool | Ensures visibility among users comparing solutions for proactive threat detection. |
| Virtual Desktop Infrastructure | Bids on VDI-related searches to intercept enterprise IT teams evaluating secure workspace solutions. |
| Proxy Provider | Captures decision-ready users searching for modern proxy or internet security solutions. |
| Internet Filter | Targets companies evaluating web filtering and secure browsing solutions, aligning with Zscaler’s SASE offerings. |
| Gartner Critical Capabilities | Captures prospects researching analyst evaluations, positioning Zscaler as a trusted security vendor. |
| SASE Frameworks | Bids on educational and evaluation-focused searches for SASE adoption, helping capture enterprise decision-makers. |
| Work VPN | Targets users specifically looking for secure remote work solutions, highlighting Zscaler’s cloud VPN. |
| Vulnerability Scan | Ensures visibility among IT teams seeking tools to proactively scan for network vulnerabilities. |
| SASE Gartner Magic Quadrant | Bids on searches for analyst reports, capturing enterprise buyers researching SASE leaders. |
| Website Protection | Targets companies looking for web security solutions, aligning with Zscaler’s threat protection offerings. |
| Threat Intelligence Machine Learning | Captures decision-ready security professionals interested in AI-driven threat detection insights. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.5s | Good |
| Interaction to Next Paint (INP) | 74ms | Good |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | 60/100 | Pass |
Zscaler’s Core Web Vitals show strong performance with fast loading, smooth interactions, minimal layout shifts, and passing mobile optimization.
If you’re analyzing Zscaler, here’s how to learn from them:
In the Cybersecurity Software sector, Zscaler competes with leading players such as
Zscaler is executing a well-rounded SEO and paid strategy.
They dominate educational topics, own branded queries, and capture bottom-funnel traffic with precision.
Their blend of authority content and feature-led paid campaigns makes them hard to ignore.
Here’s what makes their strategy stand out:
The key learnings from Zscaler: A balanced mix of educational and solution-driven content, precise paid targeting on bottom-funnel keywords, and strong branded query ownership.
Their approach shows how depth in topic authority and strategic funnel coverage can secure lasting visibility.
No one should have to tolerate bad content.
