ZoomInfo helps sales teams, marketers, and founders find verified contacts, build targeted lists, and connect with decision-makers fast.
They drive visibility with branded searches, high-intent keywords, and coverage across niche industries like fintech, gaming, and wellness.
Their AI-ready content also ensures they show up where founders and marketers are making decisions.
In this article, you’ll see:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 86 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 88 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 98 | How well the brand ranks for all its name variations |
| Topical Authority | 92 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 75 | Core Web Vitals + crawl efficiency |
| Link Authority | 93 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 1.5M+ |
| Domain Rating | 84 |
| Backlinks | 2.3M Backlinks |
| Referring Domains | 31.9K |
| High-Intent Keywords | 17.4K Keywords |
| Informational Keywords | 1.3M Keywords |
| Branded Keywords | 1.2M Keywords |
ZoomInfo is everywhere decision-makers are looking. Their SEO reach covers both founders exploring market insights and sales teams searching for leads.
With a strong mix of branded and informational searches, they’ve built massive awareness
ZoomInfo is showing up where founders and sales pros are asking real questions, ranking for queries like:
From comparing tools to finding the best B2B data options, they’re right there when decisions are being made.
ZoomInfo’s top pages show how they attract business owners, investors, and marketers who are searching for real companies and insights.
Each page connects to audiences exploring different industries, from finance and gaming to wellness and SEO.
| Page | Why It Matters |
|---|---|
| Springhill Group | Focuses on healthcare and wellness businesses. A good example of how ZoomInfo connects professionals with medical and health-related ventures. |
| The Doll Forum | Brings in traffic from community-driven searches. It shows how ZoomInfo captures attention in specialized online spaces. |
| The Tickling Media Forum | Taps into unique entertainment segments. Reflects ZoomInfo’s wide data reach beyond mainstream industries. |
| ISOP Solutions Inc | Draws business audiences looking into certification and compliance solutions. Highlights strong commercial potential. |
| YouWagerLV | Connects with visitors interested in gaming and betting businesses. Great for reaching founders studying regulated online markets. |
| NFL Webcast | Captures searchers exploring sports streaming and media ventures. Keeps ZoomInfo visible in entertainment and digital media trends. |
| Interamplify | Attracts marketers and SEO professionals. Positions ZoomInfo as a data partner for digital agencies. |
| KU Bet / KU Casino | Reaches global gaming audiences. Shows how ZoomInfo’s platform supports discovery in high-volume industries. |
| BillsHappen.com | Pulls in users looking for online loan and finance solutions. Builds credibility in fintech and lending spaces. |
| Pure Leaf Kratom | Connects with natural health audiences. Expands ZoomInfo’s reach into the wellness and supplement markets. |
| TML Deals | Highlights local retail and deal-based businesses. Helps ZoomInfo tap into regional eCommerce opportunities. |
| Sunrise Slots | Attracts gaming and casino audiences. Shows ZoomInfo’s visibility across entertainment and lifestyle sectors. |
| Concentric International | Focuses on industrial and global trade data. Great for founders tracking supply chain and manufacturing insights. |
| Three Sticks Lending | Connects to financial and lending audiences. Reflects ZoomInfo’s ability to reach founders and investors exploring funding options. |
These keywords show how ZoomInfo shows up when buyers, founders, and marketers are actively comparing tools, exploring funding options, or looking for trusted data sources.
| Keyword | Why It Matters |
|---|---|
| clips4sale | Pulls in searchers exploring company data for niche entertainment brands. Helps ZoomInfo reach audiences outside traditional B2B sectors. |
| mammoth nation | Attracts visitors looking for growing eCommerce and political brands. Keeps ZoomInfo relevant among founders tracking niche market players. |
| billshappen.com | Connects with people researching online finance and lending platforms. Builds ZoomInfo’s presence in fintech discovery. |
| pure leaf kratom | Brings in health-conscious audiences. Shows ZoomInfo’s coverage of wellness and supplement industries. |
| payless kratom | Another strong entry in the natural product space. Expands visibility across consumer health and wellness searches. |
| discount pharms | Captures branded interest in pharmaceutical products. Positions ZoomInfo as a reliable data source in medical retail and manufacturing. |
| moonlight layette | Attracts audiences exploring baby and lifestyle brands. Highlights ZoomInfo’s reach into small and emerging consumer markets. |
| stepstone credit | Targets visitors looking for lending or financial services. Great for connecting with founders and investors exploring credit solutions. |
| salesripe vs zoominfo | Direct comparison search. High-intent keyword showing buyers choosing between sales data platforms. |
| cognism vs zoominfo | Puts ZoomInfo side by side with a top competitor. Perfect for catching buyers in decision mode. |
| 6sense vs zoominfo | Another strong comparison term. Reaches enterprise marketers and founders evaluating data intelligence tools. |
| Keyword | Why It Matters |
|---|---|
| find email address | Direct problem search. Buyers need a quick way to get verified contacts. ZoomInfo positions itself as the fastest option. |
| find emails | Simple but powerful. Reaches users who are ready to test tools that deliver real contact data. |
| free email finder | Captures early-stage users who might later upgrade. Smart move to pull in trial signups. |
| linkedin email finder | High-intent keyword. Attracts sales teams trying to connect with prospects beyond LinkedIn limits. |
| targeted mailing lists | Perfect for businesses building outbound campaigns. Helps ZoomInfo connect with marketers chasing precision. |
| zoominfo cost | Classic pricing query. Shows clear buying intent — people comparing budgets and ready to purchase. |
| buying email lists | Strong commercial intent. Reaches companies that already plan to spend on data. |
| purchase leads | Straightforward money keyword. Ideal for converting ready-to-buy users. |
| how to generate sales leads | Education meets intent. Grabs founders and marketers looking for better lead systems. |
| email subscription | Connects with marketers building newsletter or CRM lists. Expands reach into small-business segments. |
| finding someone’s email | Common search for outreach pros. ZoomInfo becomes the go-to solution for quick results. |
| how to find business registration number | Useful niche term. Pulls in users doing company research — perfect entry to B2B data offers. |
| discoverorg competitors | Direct comparison search. Keeps ZoomInfo visible to buyers evaluating alternatives. |
| how to get someone’s phone number | Complements email-finder intent. Positions ZoomInfo as an all-in-one contact tool. |
| call lists | Connects with outbound sales teams. Clear signal of purchase-ready demand. |
| company title search | Attracts recruiters and researchers verifying roles. Expands reach beyond sales teams. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2s | Moderate |
| Interaction to Next Paint (INP) | 106ms | Poor |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
ZoomInfo’s site loads fairly quick, but there’s room to make interactions smoother, especially on mobile. A bit of polish there could turn every visit into a faster, more seamless user experience.
If you’re analyzing ZoomInfo, here’s how to learn from them:
Operating in the pace of Market Data & Company Insights category, ZoomInfo competes with platforms such as:
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ZoomInfo has built a clear, smart approach. Their content reaches the right audience at the right time. And they mix long-term visibility with short-term wins.
Here’s what makes their strategy stand out:
No one should have to tolerate bad content.
