Wrike is a leading project management software platform used by enterprises, agencies, and cross-functional teams to plan, track, and deliver complex work at scale.
With 690K+ monthly visitors, a backlink empire of 1.2M+, and great keyword visibility, Wrike has built a fortress across the search landscape.
In this teardown, you’ll learn:
If you’re in the project management software space, this breakdown shows you where Wrike wins, and what one can learn from their content marketing playbook.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 95 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 97 | How well the brand ranks for all its name variations |
| Topical Authority | 98 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 85 | Core Web Vitals + crawl efficiency |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 690K+ |
| Domain Rating | 84 |
| Backlinks | 1.2M Backlinks |
| Referring Domains | 20.4K |
| High-Intent Keywords | 1.3K Keywords |
| Informational Keywords | 169.2K Keywords |
| Branded Keywords | 17.8K Keywords |
Wrike’s SEO profile reflects a mature, highly authoritative presence in the project management software space.
The strong domain authority, vast backlink profile, and extensive keyword coverage indicate years of consistent content investment.
Wrike’s presence on AI-related keywords signals a forward-looking positioning in a rapidly evolving market. Wrike aligns itself with tech buyers seeking intelligent, automation-driven solutions by ranking for searches like:
| Page | Why It Matters |
|---|---|
| Setting Up a Home Office | Captures the surge in remote work interest by targeting “remote work setup” searches. Positions Wrike as a productivity enabler for distributed teams. |
| Project Charter: Guide With Examples and Template | Targets decision-stage users seeking to create formal project charters, aligning Wrike with structured project planning. |
| Best 21 Project Management Tools | Appeals to broad searchers evaluating tool options, giving Wrike a chance to showcase its platform alongside competitors. |
| Agile Methodology in Project Management | Educates teams exploring Agile adoption, linking methodology guidance with Wrike’s Agile-friendly features. |
| What is PMO in Project Management | Attracts traffic from large organizations seeking PMO best practices, reinforcing Wrike’s fit for enterprise project governance. |
| What is a Lead in Marketing | Engages marketing professionals defining lead processes, opening cross-functional entry points for Wrike’s adoption. |
| Agile Development Life Cycle | Positions Wrike within the Agile software space by addressing the full development cycle, appealing to dev teams. |
| What is a RACI Chart | Targets managers seeking role clarity tools, showing Wrike’s support for responsibility tracking. |
| Marketing Management | Attracts CMOs and marketing managers looking for structured campaign oversight, a core Wrike use case. |
| S-Curve in Project Management | Draws in analytical PMs tracking project progress curves, tying directly to Wrike’s reporting features. |
Wrike’s top-ranking pages blend high-intent project management topics with cross-functional content like marketing and remote work, ensuring visibility across multiple buyer segments.
By targeting educational, practical, and decision-stage queries, Wrike positions itself as both a knowledge hub and a go-to work management solution.
Wrike ranks for a mix of high-intent keywords spanning competitive comparisons, core project management concepts, and industry-specific solutions.
This strategy ensures visibility at every buying stage, from early research to final vendor selection.
| Keyword | Why It Matters |
|---|---|
| remote work setup | High-volume search tied to distributed work trends; positions Wrike as a go-to tool for productivity in remote teams. |
| project charter | Targets planners and PMs at the start of project definition, aligning Wrike with structured project management workflows. |
| agile methodology | Captures teams researching Agile practices, linking Wrike’s features to Agile project execution. |
| wrike vs asana | Competitive intent. Targets prospects evaluating Wrike directly against a top rival, giving Wrike the chance to sway final decisions. |
| wrike vs monday | Competitive comparison targeting Monday.com’s audience, positioning Wrike as a viable alternative. |
| trello vs wrike | Targets Trello users considering an upgrade to a more robust project management tool. |
| wrike vs jira | Directly captures Jira’s audience, appealing to teams seeking a balance between Agile and general project management. |
| best software for project management | Broad, high-intent category search; allows Wrike to appear alongside top industry players during early solution research. |
| team collaboration tools | High-volume category keyword expands Wrike’s reach beyond project managers to cross-functional team leaders. |
| engineering project management software | Targets engineering teams looking for specialized PM software, highlighting Wrike’s flexibility across industries. |
| product management software | Reaches product managers researching tools for roadmapping, sprints, and cross-team collaboration. |
| Keyword | Why It Matters |
|---|---|
| time-tracking software | High-intent keyword targeting teams seeking integrated time tracking, positioning Wrike as both a PM and productivity tool. |
| time sheet app | Captures users searching for simple time logging solutions, offering Wrike as a scalable upgrade from basic apps. |
| workflow builder | Appeals to process-focused teams wanting to design and automate workflows, aligning with Wrike’s advanced workflow customization features. |
| alternative to Notion | Competitive keyword targeting Notion users considering a switch, allowing Wrike to present itself as a more robust PM alternative. |
| approval workflow | Targets creative and operational teams seeking review and sign-off processes, spotlighting Wrike’s proofing and approvals functionality. |
| planner software | Broad category keyword capturing early-stage buyers looking for scheduling and planning tools, introducing Wrike’s all-in-one capabilities. |
| event management checklist | Niche keyword attracting event planners who need structured task tracking, an opportunity for Wrike to reach non-traditional PM audiences. |
| jira competitors | Direct competitive targeting to reach Jira users exploring alternative platforms with a balance of Agile and traditional PM tools. |
| jotform competitors | Captures prospects dissatisfied with Jotform, positioning Wrike’s form-proofing and approval workflows as a more integrated solution. |
| time tracking for project management | Highly specific, bottom-funnel keyword targeting PM teams needing built-in time tracking, reinforcing Wrike’s all-in-one project delivery positioning. |
If you’re analyzing Wrike or want to win in this space, here are some strategies you can peruse:
In the battle for project management dominance, Wrike faces these 5 heavyweights:
Wrike owns the high-intent battlefields, dominates knowledge-led queries, and extends its reach into AI and cross-functional verticals.
Here’s what makes their strategy stand out:
Wrike’s SEO is not just a content play, it’s a market defense and expansion strategy rolled into one.
Learning from their strategy will require not only smart keyword targeting but also a disciplined, multi-segment content engine with strong technical foundations. A strategy worth working on.
