Workforce helps teams handle scheduling, compliance, and labor management, all in one place.
They’ve built a strong space for themselves in HR and operations, pulling in 94K+ monthly visitors and earning 121K backlinks from trusted sites.
What makes them stand out is their depth. They cover everything from HR laws to job descriptions, becoming a go-to source for managers and teams looking for clarity.
In this article, you’ll see:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 33 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 41 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 97 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 70 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 94K+ |
| Domain Rating | 76 |
| Backlinks | 121K Backlinks |
| Referring Domains | 5.8K |
| High-Intent Keywords | 71 Keywords |
| Informational Keywords | 13.5K Keywords |
| Branded Keywords | 1.5K Keywords |
Workforce has built a solid presence online, attracting a steady flow of visitors and earning strong backlinks from quality domains.
There’s an opportunity to grow in high-intent searches, turning more of that attention into decision-ready leads.
| Page | Why It Matters |
|---|---|
| Workforce Management Software | Their main platform page. Captures all direct interest in workforce solutions and draws buyers ready to explore tools. |
| Federal Break Laws | Explains lunch and break rules. Attracts HR teams and business owners looking to stay compliant. |
| Termination Letter | Shows how to write employee termination letters. Helps HR managers act correctly and confidently. |
| Minor Labor Laws | Covers working hours for minors. Builds trust with companies hiring young employees. |
| Receptionist Job Description | Provides a complete job description. Attracts hiring managers and recruiters creating roles. |
| Time and a Half | Explains overtime pay calculations. Useful for payroll and HR teams. |
| Jury Duty Laws | Details employer obligations for jury duty. Helps businesses comply with state rules. |
| Overtime Laws by State | Breaks down when overtime applies. Reaches decision-makers managing payroll. |
| Case Manager Job Description | Outlines duties for case managers. Guides HR teams writing clear job posts. |
| WFM Login | Entry point for current users. Supports retention and daily engagement. |
| Contact Workforce | Main contact page. Captures leads who want to talk to sales or support. |
| Job Abandonment | Explains what job abandonment is and how to handle it. Educates managers facing attendance issues. |
| Severance Pay Laws | Breaks down state rules for severance. Helps HR stay compliant and informed. |
| Attendance Point System | Explains point systems with examples. Guides managers implementing structured policies. |
| Paid Sick Leave Laws | Shows sick leave rules by state. Valuable for companies managing hourly staff. |
| Cashier Job Description | Provides role details for cashiers. Helps hiring managers attract the right candidates. |
| Personal Care Assistant Duties | Lists tasks for PCAs. Reaches healthcare employers needing role clarity. |
| Workforce Management Software – UK | Localized platform page. Captures UK-based leads exploring workforce tools. |
These keywords represent high-intent searches where users are actively comparing, This table shows how Workforce captures both early-education and direct buying queries.
Branded comparisons like “ADP vs Kronos” and category terms like “best workforce management software” put them in front of decision-makers ready to act.
| Page | Why It Matters |
|---|---|
| employee app download | Shows people ready to use Workforce tools. Captures leads who want to get started immediately. |
| labor management app | Strong commercial intent. Users are comparing solutions to manage workforce efficiently. |
| 5 more employee management tools | Captures buyers looking for alternatives. Great for comparison-stage searches. |
| worker management software | Clear buying intent. Users want software to oversee their teams effectively. |
| adp vs kronos | Branded, buyer-ready query. Shows up when evaluating payroll/workforce platforms. |
| paycom vs paylocity | Another direct comparison. Reaches buyers making final platform decisions. |
| hotschedules vs 7shifts | Branded choice query. Users actively comparing scheduling tools. |
| employee surveys best practices | Educational intent. Builds trust with HR leads planning surveys. |
| best workforce management | Decision-stage search. Users actively looking for top workforce platforms. |
| best labor management software | Clear commercial intent. Reaches buyers evaluating management solutions. |
| best workforce management software | Strong intent to purchase. Users comparing top software providers. |
| best employee management system | Captures buyers ready to select a platform for their teams. |
| best workforce planning software | Decision-stage search. Attracts leaders looking for planning tools. |
If you’re analyzing Workforce, here’s how to learn from them:
Build more comparison pages. Create pages like “best [X] software” and “vs” articles, these attract buyers who are close to deciding.
Turn guides into leads. Add clear CTAs and product tie-ins inside HR and compliance content to convert readers into prospects.
Make AI searches work for you. Optimize for natural questions and clear answers to appear in AI tools like ChatGPT or Perplexity.
Keep growing your authority. Keep publishing helpful, plain-language guides that make complex HR laws easy to understand as it builds lasting trust.
Workforce has done a great job building trust and reach.
Their content feels helpful, clear, and built for everyday users. But there’s still more room to grow from “helpful” to “high-impact.”
Here’s what we think:
Workforce has the trust and authority. Now, it’s about turning that trust into conversions, by showing up where decisions happen.
No one should have to tolerate bad content.
