Vanta is a compliance platform that helps companies handle SOC 2, ISO 27001, HIPAA, and vendor risk with less effort.
They pull in 55K+ visitors a month, backed by half a million backlinks and a huge library of compliance pages.
Their content isn’t just generic explainers.
It’s built like real audit steps: cost breakdowns, “Type 1 vs Type 2” comparisons, vendor checklists, and readiness tools that guide buyers from learning → preparing → buying.
The big edge? Short, clear answers that show up in decision-focused searches, including AI-driven ones.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 48 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 50 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 87 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 70 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 55K+ |
| Domain Rating | 79 |
| Backlinks | 501K Backlinks |
| Referring Domains | 666K |
| High-Intent Keywords | 191 Keywords |
| Informational Keywords | 14.1K Keywords |
| Branded Keywords | 3.6K Keywords |
Vanta has strong authority and steady traffic. Most of that reach comes from educational content, but there’s room to grow on decision-stage searches.
Vanta shows up well in AI-driven searches because it leans into compliance automation. It gets discovered in natural, decision-focused queries like:
This puts Vanta in front of buyers who are already close to making a choice.
Vanta’s site is built to guide people through every step of the compliance journey. From basic explainers to cost-focused searches, each page is designed to answer real buyer questions.
| Page | Why It Matters |
|---|---|
| What is SOC 2 | Explains SOC 2 in simple terms. Builds trust with beginners and decision-makers early on. |
| SOC 1 vs SOC 2: Which One Do You Need | Helps buyers compare frameworks. Catches people already thinking about audits. |
| SOC 2 Compliance Requirements | Breaks down what teams need to stay compliant. Makes a complex process easier to grasp. |
| SOC 2 Type 1 vs Type 2 | Clears up audit differences. Useful for evaluators close to making decisions. |
| Vendor Risk Management | Shows how Vanta automates vendor checks. Appeals to buyers ready for a solution. |
| ISO 27001 Certification Cost | Answers cost questions directly. Attracts leaders planning compliance budgets. |
| SOC Reports | Simplifies reporting. Helps both learners and seasoned pros understand their options. |
| GDPR Compliance Software | Positions Vanta as a go-to for EU compliance. Speaks to companies preparing for regulation. |
| Compliance Software | Explains the basics. Reinforces Vanta’s positioning for those just starting out. |
| ISO 27001 vs SOC 2 | Helps buyers compare frameworks side by side. Strong for evaluation-stage searches. |
| GRC and Cybersecurity | Connects compliance to security. Appeals to enterprises looking for a bigger picture. |
| ISO 27001 Consultants | Catches searches for expert guidance. Builds authority in certification support. |
| SOC 2 Badge | Taps into credibility needs. Attracts companies wanting to showcase trust. |
| SOC 2 vs SOC 3 | Explains another common comparison. Engages compliance teams looking at options. |
| Cybersecurity Governance | Appeals to enterprises prioritizing governance. Positions Vanta as a long-term partner. |
These are the searches where buyers are already in decision mode. They’re comparing tools, looking for best options, and are close to choosing a solution.
| Keyword | Why It Matters |
|---|---|
| iso 27001 consultancy | Shows buyers looking for ISO support. Matches well with Vanta’s automation offering. |
| vanta vs drata | Late-stage search. Prospects are directly comparing the two leaders. |
| secureframe vs vanta | Another head-to-head query. Signals strong buying intent. |
| vanta vs | Broad comparison search. Captures buyers stacking Vanta against many alternatives. |
| best vendor risk management software | Decision-ready query. Buyers want the best tool for vendor risk. |
| best grc tools | Buyers looking at governance and compliance options. Shows broader interest. |
| best grc software | Similar intent. Strong sign prospects are ready to choose. |
| best practices vendor management | Slightly educational, but still shapes buying decisions. Opens doors for Vanta’s solution. |
| best practices for vendor management | Another version of the above. Good chance to show how Vanta helps. |
| best compliance management software | Clear decision-stage search. Perfect match for Vanta’s positioning. |
| Keyword | Why It Matters |
|---|---|
| soc 1 type 2 | Buyers are already looking for this audit. Strong chance to convert. |
| software supply chain security | Goes beyond compliance. Speaks to a growing risk for big companies. |
| dsar | Privacy-focused term. Shows Vanta wants to win in GDPR and CCPA too. |
| saq a ep | Very niche PCI term. Attracts regulated businesses that need help now. |
| what is a soc 2 report | Top-funnel. Educates early, then nudges buyers toward automation. |
| security risk assessment | Middle of the funnel. Buyers are thinking about tools, not just learning. |
| risk and compliance services | Broad search. Lets Vanta step in as a product instead of a service firm. |
| consulting cyber security | Competes with service players. Vanta positions as a tech-first option. |
| soc 2 type 1 | High-intent. Buyers are ready to act. |
| statement of applicability iso 27001 | Deep ISO audit term. Targets buyers already in the process. |
| soc 2 type 2 report | Late-stage keyword. Signals companies that are audit-ready. |
| compliance tools | Broad but valuable. Perfect for showing Vanta as an all-in-one. |
| soc type 1 vs type 2 | Comparison keyword. Buyers are weighing options. |
| soc1 and soc2 | Mix of frameworks. Captures wider intent. |
| qualityze | Direct competitor play. Aims to grab switch-ready users. |
| pci compliance scope | Targets industries under PCI. Buyers are closer to choosing a solution. |
| what is a soc 3 report | Early-stage. Keeps Vanta visible across all SOC types. |
| supply chain security | Broad but important. Speaks to enterprise-grade security needs. |
| pci documentation | Very tactical. Prospects need templates and guidance. |
| osha compliance checklist | Expands into safety compliance. Shows Vanta testing new ground. |
| soc 3 audit | Niche but valuable. Audit-ready buyers looking for efficiency. |
| ai audit | Early bet. Positions Vanta as a first mover in AI compliance. |
If you’re analyzing Vanta, here’s how to learn from them:
Beyond compliance pages, companies looking to scale reach can benefit from proven B2B SaaS growth hacks that turn website visibility into qualified leads.
Vanta’s presence in compliance automation is measured against established players such as
Vanta has built a strong base. Their content has reach, their keyword game is solid, and they’ve smartly used both organic and paid to stay visible.
Here’s what makes their strategy stand out:
In short: Vanta’s playbook is about mixing authority with simple, buyer-focused content; while staying ready for the next wave of AI-driven search.
No one should have to tolerate bad content.
