Toggl is a leading time-tracking platform. It helps teams and freelancers log hours, manage projects, and get more done.
They attract 345K+ organic visitors each month and have a strong base of 255K backlinks.
To achieve this, they use ready-to-go tools, templates, guides, and competitor comparisons. With AI-ready pages, they show up in organic, paid, and AI-driven search results, solving real problems instantly.
In the next few minutes, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 70 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 82 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 90 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 90 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 345K+ |
| Domain Rating | 84 |
| Backlinks | 256K Backlinks |
| Referring Domains | 24.4K |
| High-Intent Keywords | 668 Keywords |
| Informational Keywords | 25.9K Keywords |
| Branded Keywords | 4.5K Keywords |
Toggl has built a strong SEO presence with solid traffic and an impressive backlink profile. Their content clearly attracts a mix of curious learners and buyers ready to choose a time-tracking tool.
Toggl shows up in AI searches when teams are exploring time-tracking options, ranking for queries like:
This puts them directly in front of decision-makers looking for practical, reliable tools for both small teams and large enterprises.
Toggl’s top pages are built around practical tools, templates, and actionable guides that teams and freelancers actually use.
| Page | Why It Matters |
|---|---|
| Time Card Calculator | Helps teams and freelancers calculate work hours quickly. Brings users straight to a practical, hands-on tool. |
| Team Building Games | Offers creative ideas for improving team collaboration. Engages managers and HR looking for ways to boost productivity. |
| Online Timer | Lets users track time instantly from any device. Perfect for teams or freelancers needing fast, reliable tracking. |
| Freelance Time Tracking | Focused on freelancers who need accurate tracking for clients. Shows Toggl’s flexibility for solo professionals. |
| Checklist in Excel | Provides actionable templates for task management. Helps teams stay organized and productive. |
| Free Timesheet Template | Ready-to-use templates for easy tracking. Attracts small businesses and new users to try Toggl. |
| Automated Time Tracker | Demonstrates Toggl’s smart tracking features. Highlights convenience and saves users manual effort. |
| Google Sheets Timesheet Template | Integrates with tools teams already use. Makes tracking seamless and accessible. |
| Time Management Goals Examples | Offers practical guidance for managing work hours effectively. Engages managers and individual contributors alike. |
| Time Blocking | Educates users on better scheduling practices. Positions Toggl as a thought leader in productivity methods. |
| Peer Interview Questions | Helps teams evaluate talent effectively. Brings HR and managers into engaging content that also connects to Toggl’s tools. |
| Personality Interview Questions | Offers insights for better hiring decisions. Adds value for managers and team leads exploring best practices. |
| Skill Issue Meaning | Explains modern workplace terms in simple language. Attracts curious professionals and builds approachable authority. |
| Funny Ice Breakers | Engages teams with light-hearted content. Helps Toggl connect with managers and HR in a relatable way. |
| Work Related Strengths | Guides employees and managers in recognizing strengths. Positions Toggl as a supportive resource for team growth. |
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These keywords show when users are actively looking to download, compare, or start using time-tracking solutions.
| Keyword | Why It Matters |
|---|---|
| time tracking software download | Users are ready to get a tool now. Toggl is visible when they’re making a decision. |
| time tracker download | Clear intent to test or switch to a better tracking solution. Perfect for converting ready-to-act users. |
| download time tracker | Another direct action keyword. Captures people seeking a fast solution for logging hours. |
| daily time tracking | Shows users want simple, everyday tracking. Toggl fits naturally into their workflow. |
| submit your timesheet | People are actively managing work hours and looking for efficient tools. |
| digital stopwatch timer | Users want a quick timer solution. Toggl’s tool pages meet this need immediately. |
| stopwatch software | Brings in users comparing different online timers. Great for visibility in early decision stages. |
| best time tracking software | Competitive search where buyers are comparing top options. Toggl positions itself as a strong contender. |
| best free time tracking app | Captures users looking for no-cost solutions. Good for growing trial users. |
| best time tracking app | High-intent keyword for those evaluating options. Strong potential for conversions. |
| toggl vs clockify | Direct competitor comparison. Toggl can attract switchers with clear value messaging. |
| harvest vs toggl | Another head-to-head search. Helps highlight Toggl’s strengths over competitors. |
| toggl vs timely | Comparison keyword where buyers are ready to pick a tool. |
| hubstaff vs toggl | Users are actively evaluating alternatives. Toggl can capture attention with clear differentiation. |
| Keyword | Why It Matters |
|---|---|
| best app for tracking work hours | Users want an easy, reliable way to log work. Toggl appears right when they’re choosing a solution. |
| track time online | Shows up for people looking for simple online tools. Great for capturing users ready to try a digital solution. |
| team time tracking app | Attracts teams wanting to track hours collectively. Highlights Toggl’s collaborative features. |
| time tracking app for iPhone | Captures mobile-focused users ready to download an app. |
| consultant time tracker | Reaches freelancers and consultants who need precise time logging. |
| toggl for Mac | Targets Mac users considering Toggl. Builds platform-specific adoption. |
| how to track virtual assistant hours | Helps remote teams manage hours efficiently. Positions Toggl as practical for modern workflows. |
| employee project time tracking | Directly reaches businesses looking to manage team hours by project. |
| time tracking app for cleaning companies | Targets niche teams with specific needs. Toggl’s versatility stands out. |
| time tracking desktop app | Captures desktop users who prefer traditional software. |
| track my time at work | Simple, action-oriented keyword. Shows Toggl is easy to use for daily work. |
| minutes tracker | Practical search for quick time logging solutions. Highlights Toggl’s core functionality. |
| gitlab time tracker | Reaches developers and project teams using GitLab. Toggl can integrate into their workflow. |
| what is best time management tool? | Educational search where users are exploring options. Toggl can position itself as the simplest choice. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.1s | Great |
| Interaction to Next Paint (INP) | 36ms | Excellent |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | 70/100 | Pass |
Toggl’s site loads fast and feels smooth to use. Pages respond instantly, and the layout never jumps, making it easy for users to track time on any device.
If you’re analyzing Toggl, here’s how to learn from them:
Toggl’s approach is smart and practical. They focus on tools people can use immediately. Content clearly solves problems.
Their SEO shows they understand who their users are and what they want.
Here’s what makes their strategy stand out:
Toggl has built an impressive strategy that drives results, bringing in over 345K+ organic visitors each month.
The key takeaway is clear: focus on practical, user-first content, and make it easy for people to act. This is what keeps them ahead in the time-tracking space.
No one should have to tolerate bad content.
