If you’re building or marketing a project management platform, one name you can’t ignore is Teamwork.
With 175K+ monthly visitors, they’ve built an SEO engine that attracts managers, marketers, and agencies right at the moment they’re searching for solutions.
Teamwork’s strength lies in balance: owning evergreen authority topics like “project management methodologies” while also capturing bottom-funnel intent with pages like “Teamwork vs Asana” and “campaign management software.”
This allows them to educate broad audiences while converting decision-ready buyers in the same motion.
If you’re operating in this space, the real question becomes: what can you learn from their playbook? This breakdown will show you exactly that.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 90 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 95 | How well the brand ranks for all its name variations |
| Topical Authority | 75 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 40 | Core Web Vitals + crawl efficiency |
| Link Authority | 72 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 175K+ |
| Domain Rating | 81 |
| Backlinks | 164K Backlinks |
| Referring Domains | 8.4K |
| High-Intent Keywords | 516 Keywords |
| Informational Keywords | 58K Keywords |
| Branded Keywords | 8.2K Keywords |
Teamwork has a strong SEO profile with high domain authority and substantial organic traffic, backed by thousands of referring domains.
Its keyword spread covers both high-intent and informational searches, indicating broad and deep search visibility.
| Page | Why It Matters |
|---|---|
| Project Management Methodologies | A foundational guide for project managers comparing methodologies. Targets high-volume “project management methodologies” searches, positioning Teamwork as a trusted authority. |
| How to Prioritize Tasks | Offers practical frameworks for prioritizing work, appealing to productivity-focused professionals seeking actionable advice. |
| Four Functions of Management | Educational resource explaining planning, organizing, leading, and controlling, attracting students, managers, and business leaders. |
| Project Deliverables | Breaks down deliverable types with real examples, drawing in teams and clients defining project outputs. |
| Project Management Plan | Step-by-step guide for creating a project management plan, capturing users in the planning phase of their projects. |
| Project Stakeholders | Defines who stakeholders are, why they matter, and how to manage them, critical for project success. |
| Types of IT Projects | Highlights examples and categories of IT projects, appealing to tech teams and project leads in IT-driven industries. |
| Project Manager Charts | Visual guide to charts and diagrams for project tracking, resonating with managers looking for data visualization tools. |
| Campaign Management Software | Targets marketing teams evaluating tools for planning, tracking, and optimizing campaigns, strong commercial intent. |
| Push vs Pull Marketing | Compares two key marketing strategies with examples, drawing marketers exploring tactical approaches. |
| Marketing Agency Websites | Showcases top marketing agency websites for inspiration, appealing to agencies, designers, and brand teams. |
Teamwork’s top-ranking pages cover a mix of core project management topics, marketing strategies, and software solutions, capturing both professional and educational audiences.
By targeting high-intent keywords and evergreen concepts, they position themselves as a go-to resource for managers, marketers, and teams seeking practical guidance.
These keywords reflect high-intent searches from users actively comparing, evaluating, or seeking project management, marketing, and collaboration tools.
| Keyword | Why It Matters |
|---|---|
| campaign management software | Strong commercial intent. Targets marketing teams evaluating software to plan, track, and optimize campaigns, highly relevant to Teamwork’s product suite. |
| resource management software | High-volume search for tools to allocate and manage resources efficiently. Directly aligns with Teamwork’s core project and resource management features. |
| best marketing agency | Competitive keyword targeting agencies researching best-in-class peers, an opportunity for Teamwork to position itself as a solution for agency operations. |
| business intelligence software | Indicates users seeking analytics tools for data-driven decisions. Positions Teamwork as a BI-enabled project management solution. |
| team management software | High commercial intent. Captures teams searching for platforms to coordinate tasks, communication, and productivity in one place. |
| teamwork vs asana | Branded comparison keyword. Attracts prospects in the decision stage comparing Teamwork against a major competitor. |
| teamwork vs monday | Direct competitor comparison. High conversion potential as searchers are actively evaluating which platform to choose. |
| teamwork vs basecamp | Targets prospects considering Basecamp, giving Teamwork a chance to highlight its differentiators. |
| project management system software | High-intent search from businesses seeking comprehensive project management solutions, directly aligned with Teamwork’s primary offering. |
Teamwork is investing in a mix of template-led, industry-specific, and high-intent feature keywords to capture bottom-funnel searchers. Key patterns include:
If you’re analyzing Teamwork:
The project management software space is crowded, but five players consistently go head-to-head with Teamwork:
Teamwork’s marketing playbook is a balanced blend of authority building, commercial targeting, and cross-funnel engagement.
The mix of evergreen content, feature-specific ads, and competitive bidding positions them for steady, compounding growth.
From our lens, here’s what stands out:
Teamwork’s execution shows the power of combining organic authority with paid precision.
For brands in the same space, the learnings are clear:own your core topics, defend your brand terms, and craft industry-specific funnels that move users from discovery to decision.
No one should have to tolerate bad content.
