Supermetrics helps marketing teams bring all their data together. It connects ad, analytics, and SEO tools into one place.
They pull over 35K visitors a month through how-to content and templates. Their authority is strong with trusted links and solid brand searches.
In this article, you’ll learn:
• Where Supermetrics shines in search and where they go missing.
• How their templates and integrations build trust and visibility.
• How AI search and paid campaigns can boost reach even further.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 43 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 57 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 86 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 35K+ |
| Domain Rating | 78 |
| Backlinks | 81K Backlinks |
| Referring Domains | 5.1K |
| High-Intent Keywords | 66 Keywords |
| Informational Keywords | 6K Keywords |
| Branded Keywords | 3.6K Keywords |
Supermetrics has a strong base, but most of its traffic comes from branded and broad learning searches.
The real chance is to add pages for buyers who are close to choosing: like “best reporting tools,” “Supermetrics vs [competitor],” or clear pricing pages.
That’s how they turn traffic into paying customers.
Supermetrics is starting to show up where AI-savvy marketers search for smarter reporting tools, ranking for terms like:
These rankings help them reach teams who are actively exploring alternatives and need quick, reliable solutions.
These pages help Supermetrics get found. Some show pricing and templates. Others teach marketers how to measure, report, and make better decisions.
| Page | Why It Matters |
|---|---|
| Supermetrics Competitors | Buyers comparing tools land here. It puts Supermetrics into the final choice set. |
| Marketing Reporting | Explains how to build reports. Brings in marketers who want practical help. |
| Supermetrics Pricing | Direct buyer page. Clear pricing means faster decisions. |
| Template Gallery | Gives ready-to-use dashboards. Makes it easy for users to start quickly. |
| Marketing Measurement | Shows how to track success. Builds trust with data-driven teams. |
| Ahrefs Connector | Niche but powerful. Attracts SEO teams who need easy reporting. |
| Marketing Analytics | Teaches analytics basics. Brings learners who may later become buyers. |
| PPC Reports | Offers templates for ad reports. Saves time for paid media teams. |
| Ahrefs Guide | Step-by-step setup help. Keeps users from dropping off. |
| Partners | Builds trust. Shows the ecosystem Supermetrics is part of. |
| Facebook Ads Template | Helps marketers plug in their ad data. A quick win for social teams. |
| Ecommerce Reporting | Connects with online stores. Shows Supermetrics works for retail. |
| Ahrefs Report Builder | Walks users through building reports. Keeps SEO users happy. |
| Marketing Mix Modeling vs Attribution | Explains two tough concepts in plain words. Brings in advanced teams. |
| Marketing Information Management | Talks about managing data. Helpful for larger organizations. |
| Supermetrics Hub | Acts as a resource center. Keeps the community engaged. |
| Free Trial | A simple “try it now” entry point. Moves buyers closer to signup. |
| Marketing Attribution | Explains how to connect actions to results. Important for ROI-driven teams. |
| GA4 Template | A plug-and-play GA4 dashboard. Meets the big demand after GA sunset. |
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These keywords represent high-intent searches where users are actively comparing, purchasing, or looking for critical internet and security infrastructure solutions.
| Keyword | Why It Matters |
|---|---|
| supermetrics free trial | Direct buying intent. People want to test before paying. |
| supermetrics vs | High-value comparison. Buyers stack Supermetrics against rivals before deciding. |
| supermetrics vs funnel | Same comparison play. Funnel users checking if they should switch. |
| adverity vs supermetrics | Another head-to-head battle. Shows up when decision makers are picking between tools. |
| supermetrics coupons | Signals pricing sensitivity. Good for catching cost-focused buyers. |
| supermetrics pricing | A straight-up buyer search. Visitors here are ready to budget. |
| marketing report template free download | Pulls in marketers who want to start fast. Easy way to get them into the product. |
| marketing report template excel free download | Same intent. Buyers want a working template, not just theory. |
| hubspot vs google analytics | Competitive query. Puts Supermetrics in front of teams weighing platforms. |
| data studio vs tableau | Strong intent. Buyers looking at reporting stacks. Supermetrics can get into that conversation. |
| searchmetrics free trial | Shows crossover interest. Captures buyers testing multiple tools. |
| best marketing analytics | High-intent keyword. Buyers are exploring tools and open to options. |
| best data studio dashboards | Attracts teams who want ready dashboards. A clear gateway into templates. |
| best google data studio dashboards | Same cluster. Makes Supermetrics a go-to resource. |
| best looker dashboards | Expands reach beyond Data Studio. Shows Supermetrics can help in Looker too. |
| Keyword | Why It Matters |
|---|---|
| fivetran connectors | Direct comparison search. Reaches buyers deciding between two popular tools. |
| ppc reporting software | Clear buying intent. Attracts paid media teams looking for a reporting solution. |
| ppc keyword analytics | Targets performance marketers. Shows Supermetrics can go beyond simple data pulls. |
| looker studio integrations | Pulls in users building dashboards. Shows Supermetrics can connect across tools. |
| digital marketing reporting | High-level but buyer focused. Reaches marketing leaders searching for solutions. |
| how to scrape data from linkedin | Captures interest from growth teams. Brings Supermetrics into non-traditional data needs. |
| seo ranking reporting | Connects with SEO managers. Keeps Supermetrics top of mind for organic reporting. |
| marketo reporting | Targets enterprise users. Strong signal from teams already using advanced tools. |
| ga4 looker studio | Timely query. Helps marketers adjust after GA4 changes. |
| looker studio blend data | Attracts dashboard builders. Shows Supermetrics supports deeper reporting use cases. |
| competitive ad monitoring | Direct buyer need. Teams want to watch rivals, Supermetrics offers the setup. |
| people data warehouse | Niche but growing. Connects with data teams exploring new warehousing options. |
If you’re analyzing Supermetrics, here’s how to learn from them:
In the Marketing Analytics & Data Integration sector, Supermetrics competes with leading players such as:
Supermetrics has a strong foundation.
Their content educates, guides, and converts. But there’s room to push further on pages that capture buyers ready to purchase.
Here’s what we see:
Overall, Supermetrics has built a credible presence. Their traffic and AI visibility show promise.
The next step is to focus on capturing buyers who are close to choosing.
With small, targeted content and page expansions, they can turn learning traffic into paying customers faster.
No one should have to tolerate bad content.
