Sumsub helps fintechs, crypto startups, and global companies verify users fast and with trust.
They explain KYC and AML in simple, human language. That clarity brings in over 57K visitors every month, people who understand what Sumsub does before they ever talk to sales.
In this article, you’ll see how Sumsub turns complex topics into easy lessons, ranks for buyer-ready searches like “best KYC software,” and stays visible across AI tools where real decision-makers search.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 25 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 47 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 60 | How well the brand ranks for all its name variations |
| Topical Authority | 93 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 87 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 57K+ |
| Domain Rating | 78 |
| Backlinks | 238K Backlinks |
| Referring Domains | 8.6K |
| High-Intent Keywords | 88 Keywords |
| Informational Keywords | 5.7K Keywords |
| Branded Keywords | 830 Keywords |
Sumsub has a strong online base built through steady content and backlinks.
They’re well-known, but there’s still room to attract more people actively seeking what they offer.
Focusing more on brand-focused and ready-to-buy searches can turn their visibility into real business growth.
Sumsub shows up on AI tools when people look for things like:
It’s a smart way to reach teams who are already exploring trusted options to verify users.
Sumsub’s top pages do two things really well: they teach, and they build trust. Each page answers real-world questions about verification, compliance, and trust online.
Whether it’s a guide for fintech founders or a checklist for compliance teams, the focus stays the same: make things simple, clear, and useful.
| Page | Why It Matters |
|---|---|
| KYC Compliance | Explains how businesses can stay compliant without making the process complex. Great entry point for teams setting up verification systems. |
| KYC in Gambling | Talks about KYC in online gaming. Reaches casinos and gaming startups looking to build trust and meet regulations easily. |
| Proof of Address | Clears confusion around address documents. Helps users and businesses know what counts as valid proof. |
| KYC Guide | A simple, complete guide to KYC. Brings in founders and compliance teams looking for clarity before they start building. |
| 3 Stages of Money Laundering | Breaks down a complex topic into plain words. Builds awareness around AML for startups and small firms. |
| AML Transaction Monitoring Rules | Explains real-world scenarios for AML checks. Helps compliance teams understand how to catch fraud early. |
| How to Check If a Company Is Legit | A practical guide for anyone running checks on vendors or partners. Connects well with business owners who value trust. |
| KYC and AML | Perfect for teams wanting a full picture of how identity and money checks work together. |
| SSN Verification | Walks users through how SSN checks keep identity safe. Especially relevant for U.S.-based verification teams. |
| Business Verification Services | Talks to businesses directly. Shows how Sumsub helps verify partners, vendors, or clients at scale. |
| ID Verification | Highlights how ID checks work in practice. Helps prospects understand what Sumsub does without heavy tech talk. |
| KYC Automation | Explains how automating checks saves time and reduces errors. Appeals to teams looking to grow without extra workload. |
| Crypto KYC Guide | Bridges the gap between crypto and compliance. Speaks to exchanges and Web3 startups finding their footing in regulations. |
| In-House vs Outsourcing KYC | Helps decision-makers weigh options. Builds confidence by showing Sumsub’s understanding of business trade-offs. |
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These searches come from people who already know what they need: they’re comparing tools, pricing, and features.
Each keyword brings Sumsub closer to decision-makers choosing a verification or compliance partner.
| Keyword | Why It Matters |
|---|---|
| kyc verification service | Clear buying intent. Attracts businesses ready to choose a KYC solution for onboarding and compliance. |
| id verification providers | Targets teams comparing ID tools. Keeps Sumsub visible when buyers shortlist trusted vendors. |
| kyc verification services | Reaches companies searching for proven verification partners. Strong path to enterprise leads. |
| kyc service providers | Brings in startups and fintechs looking for reliable KYC vendors. Helps Sumsub stand out as a trusted option. |
| kyc provider | Direct, buyer-ready search. Perfect for catching teams deciding between vendors. |
| kyc software vendors | High-intent query from firms evaluating automation tools. Great opportunity to show product depth. |
| kyc software | Positions Sumsub as a go-to tool for digital verification. Attracts both startups and financial enterprises. |
| best kyc software | Signals strong purchase intent. Reaches decision-makers actively comparing the best in the market. |
| top kyc solution providers | Helps Sumsub appear in industry shortlists and comparison reviews. Strengthens authority. |
| best kyc providers | Targets buyers finalizing their vendor choice. Keeps Sumsub in direct competition with top names. |
| best id verification software | Attracts companies looking for all-in-one verification platforms. Great space for Sumsub’s enterprise positioning. |
| best kyc api | Reaches technical teams and developers who want to integrate KYC directly. Strong match for Sumsub’s flexible setup. |
| best identity verification service | Pulls in businesses comparing verification partners. Ideal for showing trust, scale, and performance. |
| Keyword | Why It Matters |
|---|---|
| id verification service | Reaches buyers comparing ID tools. Keeps Sumsub visible among top verification providers. |
| identity verification | A broad term that builds brand awareness. Helps position Sumsub as a leader in digital trust. |
| digital identity verification | Connects with companies moving to online identity checks. Strengthens their digital-first image. |
| prove identity | Targets users searching for quick, reliable verification options. Builds everyday brand relevance. |
| best id verification software | Captures decision-makers ready to choose. A strong path to enterprise buyers. |
| automated kyc verification | Focuses on automation. A key differentiator for Sumsub. Appeals to fast-scaling fintechs. |
| kyc for business | Attracts B2B buyers exploring KYC tools for onboarding. Great space to connect with SMBs and enterprises alike. |
| automated kyc | Reinforces Sumsub’s strength in speed and simplicity. Matches the market’s shift toward low-friction verification. |
| kyc software solution | Reaches those actively evaluating software providers. Keeps Sumsub visible at the decision stage. |
| document verification sdk | Engages developers who want to build verification into their own apps. Expands Sumsub’s tech reach. |
| document verification service | Pulls in buyers comparing enterprise-grade verification tools. Ideal for showcasing scalability. |
| verifying customer identity over the phone | Captures niche searches in hybrid verification. Builds trust by showing flexibility across channels. |
If you’re analyzing Sumsub, here’s how to learn from them:
If you’re exploring how banks and fintech companies strengthen their digital presence, this guide to top financial services marketing agencies provides a good benchmark.
Sumsub has earned trust with guides that explain complex topics in plain words. But there’s still room to grow, especially by turning awareness into action and making their content work harder for business outcomes.
Here’s what we think:
Sumsub has the right foundation. They’ve built trust through teaching, now it’s time to guide readers toward choosing them.
Teams that resonate with insights like these usually bring us in for a deeper teardown. You can book our calendar and see what your version looks like.
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